Nature and Scope of Strategic Management

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Presented By:Anuradha Mishra

Art & science of formulating, implementing, and evaluating,


cross-functional decisions that enable an organization to
achieve its objectives.

Generic
Emergent Timely changes Proactive process Long Rang planning Integrated planning

Establishment of strategic intent

Formulation of strategies

Implementa tions of strategies

Strategic evaluation

Identifying Existing
Vision Mission

Goals
Objectives

Vision Statement What do we want to become? The category of intentions that are broad, all inclusive and forward thinking . Mission Statement

What is our business?


Essential purpose of the organization , concerning particularly why it is in existence the nature of the business and the customers it seeks to serve & satisfies.

GoalsGoals denotes what an organizations hopes to accomplish in a future period of time.

ObjectivesObjectives are the ends that states specifically how the goals shall be achieved.

Strategy Formulation
Vision & Mission External Opportunities & Threats Internal Strengths & Weaknesses Long-Term Objectives Alternative Strategies

Strategy Selection

Strategy Implementation

Annual Objectives Policies Employee Motivation Resource Allocation

Strategy Evaluation

Internal Review External Review Performance Metrics Corrective Actions

Any quarry.

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