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external factors opportunities O1- joint ventures and acquisition for more expansion O2- maintain better labor relations O3- research and development is required in marketing aera to understand dynamics of different segment O4- improve sale performance O5- reduce operating cost threats T1- terrorism and instability in some countries of africa and asia T2- facing difficulities to understand the dynamics of asian and middle east countries T3- new player are entering into retail industry T4- slow expansion outside france may allow the competitors to snatch the market share T5- wal-mart low prices are the biggest threat for carrfour total score