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Impact On Sales Promotion
Impact On Sales Promotion
MEANING
Sales promotion is one of the components of promotion of mix. It is generally a short term tool used to stimulate immediate increase in demand. It supplements advertising and facilitates personal selling process.
DEFINITION
Roger A Strang defines sales promotion is short term incentive to encourage purchase or sale of a product or service A.H.R. Delenes Sales promotion means any steps that are taken for the purpose of obtaining or increasing sales
Trade Promotions
Manufacturer to retailer/wholesaler
Retailer Promotions
Retailer to consumer
Business Promotions
Manufacturer to business buyer