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  • Udi's Gluten Free Bread Advertising Campaign

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    Sarah Lichterman
    196 views23 pages
    The document outlines a marketing plan for Udi's gluten free bread to become the #1 consumer choice. It suggests tactics like using an upbeat tone and emphasizing Udi's superior taste and texture over competitors. The plan includes expanding product lines, sharing health tips and recipes online and via social media, radio and TV ads, and in-store taste tests to promote the brand.

    Original Description:

    In my advertising class.

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    The document outlines a marketing plan for Udi's gluten free bread to become the #1 consumer choice. It suggests tactics like using an upbeat tone and emphasizing Udi's superior taste and texture over competitors. The plan includes expanding product lines, sharing health tips and recipes online and via social media, radio and TV ads, and in-store taste tests to promote the brand.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    196 views23 pages

    Udi's Gluten Free Bread Advertising Campaign

    Uploaded by

    Sarah Lichterman
    The document outlines a marketing plan for Udi's gluten free bread to become the #1 consumer choice. It suggests tactics like using an upbeat tone and emphasizing Udi's superior taste and texture over competitors. The plan includes expanding product lines, sharing health tips and recipes online and via social media, radio and TV ads, and in-store taste tests to promote the brand.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 23

    Live free, eat well and enjoy life

    Sarah Lichterman Udis gluten free bread

    Goal: #1 consumer choice for gluten free bread


    Audience: People who live a gluten free diet People who live and eat healthy People who want to start living healthy Parents Tactics: Light hearted/upbeat fresh tone Informative and honest Health oriented Strategy Emphasize Udis taste and texture vs. competition Rudis Glutino Ezekiel Dr. Schar

    Extensions New flavors Constant stream of health tips and new recipes via website and social media

    Digital Component

    QR code & The Udis App

    Social Media

    Facebook page

    Radio Spot
    : 96.1 The River adult contemporary 105.5 Downtown Radio oldies 90.3 WBRH classic jazz 101.5 WYNK country
    Radio Stations On air:

    7-9 a.m.; 1-3 p.m.; & 5-7 p.m.

    TV spot
    TV Stations: On air:

    TLC Bravo Lifetime USA Food Network CBS

    8 - 11 a .m. & 1 - 3 p .m. We ek da y s 9 - 12 p .m. & 4 - 7 p .m. We ek en ds

    Guerilla Marketing

    In-store taste test challenge

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