Vatsal M Thakkar PGDM 111, Marketing Companies to be targeted 1.

Kalpataru Builders Ethos Taking the genesis of its name from Kalpavruksha - the mythological tree of wish fulfillment. Kalpataru embodies the tree's ability to fulfill every person's wish, a fulfillment that we would like to provide to each one of our customers. Overview Kalpataru Group was established in 1969 by our promoter Mr. Mofatraj.P.Munot. Kalpataru Limited, the flagship real estate company of the Kalpataru group of companies, is one of the leading real estate development groups in India. The focus has been on the development of premium residential, commercial, retail, integrated townships, lifestyle gated communities and redevelopment projects primarily in the Mumbai Metropolitan Region (MMR) & Pune. The group is also undertaking projects in other key cities such as Hyderabad, Surat, Nagpur, Jaipur & Udaipur. The Kalpataru Group has interests in real estate development, property and project management, engineering, procurement and construction (EPC) contracting for power transmission and infrastructure projects including road projects, warehousing and logistics. One of our key strengths is affiliation and relationship with the Kalpataru Group and the strong brand equity generated from the Kalpataru brand name. The promoter and promoter group entity was one of the largest Civil Contracting firms in the Middle East, based in UAE during the period of 1974 to 1982, and have completed various successful projects including residential properties, commercial, religious establishments and other projects. From constructing innovative buildings to developing futuristic infrastructure, Kalpataru Group has developed 73 landmarks till date.

2. HCC HCC Group delivers world-class engineering & construction services. We are pioneers in the Indian infrastructure industry. Continuing our legacy of innovation, we achieve new milestones with every endeavour. HCC is responsible for landmark projects that have defined the country's progress. Surging ahead with presence in multiple sectors and involvement in revolutionary projects, we are creating opportunities for everyone. HCC Group has a strong commitment towards the safety of the people it interacts and has dealings with and, hence, we take extreme precaution with every piece of infrastructure we build. We believe in possibilities. Every HCC initiative hopes to empower the lives of the people connected to it. The progress of our people powers the progress of our company. Every accomplishment becomes a foundation for us to do better, to dream bigger, and create a better future. Our responsibility, as industry leaders, drives us to be bold and embrace tougher challenges.... Core Business With nearly a century's heritage in construction, HCC has evolved into an engineering and construction leader. We have established a vast presence and gained recognition in the sectors of Hydro Power, Water Solutions, Transportation and Nuclear Power. Through every project and at every step, we aim to set new benchmarks and deliver world class infrastructure. Hyder Power: HCC has expanded its construction capabilities to serve the entire Hydro Power segment. HCC's accomplishments in the sector include dams, barrages, tunnels, underground power stations and surface power stations, along with water conductor systems like surge shafts, pressure shafts and penstocks. We undertake Hydro Power projects on EPC basis as well. HCC executes the most challenging projects year round, even at 10,000 ft elevation in Himalayan terrain. Moving equipment on rocky ground, braving heavy snowfall for HCC's engineers and workmen is routine work at site. Reaching remote areas of India and also neighboring countries of Nepal & Bhutan, our work has enriched the lives of people and provided an impetus to the development of local regions. Through the innovative use of technology and our determined efforts we have contributed to the overall progress of the country. Our achievements in the Hydro Power sector include: Constructed large scale Integrated Hydro Power Projects No.1 in Hydro Power Construction in India having largest market share in 2008-09 Built over 25 % of India's Installed Hydro Electric Power Capacity India's first major Underground Powerhouse at Maithon, Bihar, built in 1954 Over 170 km of tunneling 10m diameter tunneling work for power production

Executed tunneling work in the geologically challenging Himalayan region. 2 out of India's 5 largest underground Power houses 5 out of India's top 10 highest concrete dams, including India's first concrete gravity dam Water Solution

HCC's extensive expertise has powered the progress in the Water Solutions segment. Since our debut, we have successfully executed a number of challenging projects. Our experience has given us an insight into each client's special requirements. Our project management skill supports our delivery of quality and timely execution. HCC has built 7 Irrigation Dams, 18 Barrages, 35 large Water Treatment Plants and 70 large Sewerage Treatment Plants. HCC also undertakes large scale integrated water solutions projects on EPC basis. Our achievements include the world's first and fourth longest barrages and the largest water conductor system in the world, the Gomti Aqueduct. We provide total solutions for urban water supply systems, pumping stations, water treatment plants, and lift irrigation for the rural sector. Some of our achievements include: Farraka Barrage, West Bengal - World's first longest barrage (entered into Guinness Book of World Records) Gomti Aqueduct, Uttar Pradesh - largest water conductor system in the world Vaitarana Dam, Maharashtra - India's first concrete gravity dam built in 1954 Bhandup water treatment plant, Mumbai - Asia's largest water treatment plant 80 per cent of Mumbai's underground water supply tunnels. Godavari Lift Irrigation system, Andhra Pradesh - Phase I, II and III Saurashtra Branch cannel, Gujarat Tirupur water supply system, Tamil Nadu - First privately built city water supply system in the country Nuclear Power and Special projects HCC has been a construction partner from the inception of India's nuclear power generation program and has built over 50% of India's nuclear power generation capacity. All 8 phases of the Rajasthan Atomic Power Project have been entrusted to HCC since the first Unit completed in 1972. HCC specializes in pre-stressed containment structures for reactor buildings. The company has executed India's largest nuclear power plant in Kudankulam (2 X 1000 MW), Tamil Nadu. In line with the country's ambitious programme, the company is gearing up to provide integrated solutions in nuclear power by tie-ups with leading engineering and construction solution providers.

Special projects Among many firsts the company has achieved, HCC was given the mandate to built India's first strategic underground oil storage cavern at Vishakhapattanam, Andhra Pradesh. The second similar strategic oil storage cavern is also under construction in Padur, Karnataka. A few of our achievements in nuclear & special projects include:

India's first Light Water Reactor and largest nuclear power plant of 2x1000 MW including Sea Water Intake at Kudankulam. 1st Underground Strategic Crude Oil Storage (Vizag) - longest segment 800 m Pot Shell structure & civil works for Aditya Aluminium (Hindalco) with stringent IP parameters by Aluminium Pechiney

Transportation HCC has built some of the most remarkable transportation projects in India. Whether it was India's first sea link or the redevelopment of the historic Mughal Road, our technical knowledge and project management experience has guaranteed the successful execution of futuristic and technologically advanced construction methodologies We believe effective project planning and coordination expertise ensures smooth implementation. Over the last five decades, we have delivered some of the best mass rapid transport systems, bridges and highways. With our legacy and knowledge backing us, we have won and executed a number of projects awarded under the prestigious National Highways Development Program. These projects have significantly contributed to the country's development by enhancing connectivity of people and the flow of trade nationwide. Our achievements in this sector include: Almost 10% of India's highway development programme (3,000 plus lane km) Mumbai-Pune Expressway - India's first concrete pavement access-controlled expressway More than 324 road and rail bridges Bandra-Worli Sea Link - India's longest open-sea, cable-stayed bridge India's 1st and 2nd metro systems in Kolkata and Delhi India's longest rail tunnel - Pir Panjal, Jammu & Kashmir

3. Tata Housing Tata Housing Development Company (THDC) is a fully owned subsidiary of Tata Sons, a holding company of theTata Group. Established in the year 1984 by the late JRD Tata. The company was revived in 2006 under the leadership of Brotin Banerjee, MD & CEO of Tata Housing Development Company Limited. Since 2006 the company is developed into one of leading holistic real estate Development Company and has built many landmark projects across India. Tata Housing pioneered the concept of low-cost housing aimed at economically weaker section of the society. It has also pioneered the concept of sustainable green development with its first commercial project Xylem in Bengaluru (Bengaluru's first sustainable IT park), the project was awarded Gold certification by LEED and since then each and every project of Tata Housing, from low-cost housing and affordable housing to ultra premium luxury projects, all are sustainable green developments duly certified by Indian Green Building Council. The company currently has 45 million sq.ft under various stages of development. In 2010, Tata Housing launched Smart Value Homes Limited, its 100% subsidiary to cater to low-cost and affordable housing in India in the price range of Rs. 410 Lacs, with the vision of bridging the huge shortfall of over 26 million households in India.

Why have I selected these three companies?

KALPATARU GROUP Strong brand equity of the Kalpataru Group One of key strengths is of Kalptaru Group is the affiliation and relationship with its Associates and shareholder. The Kalpataru group has been rated as one of the Indias top builders by the Construction World for the last five years. Through their completed projects and the business of the Kalpataru Group, they believe that they have established a reputation and brand image with the quality of designs, strong execution skills, and customer satisfaction. In addition, they believe that the developments have also enhanced the locational value of the areas that they have development. HCC HCC wants to become a leading Construction company in the global market. Their aim is to become the customer most preferred choice of the company and to continue to innovate and adopt state of art technology in the methods and material to enhance productivity and cost effectiveness. They also want to develop and adopt eco-friendly concrete technology to reduce one million ton of greenhouse gas emission in the next 10 years. HCC wants to develop the local community and society at large as a part of CSR. HCC continually improves the competence of their people and makes them proud to work for HCC.

TATA HOUSING GROUP Tata Housing belongs to Tata Group. It is into Housing and Infrastructure business. The company has a goal to provide low cost housing and known for its transparency in the market. It has many landmark project is India. They have been into Infrastructure Business. They want to become a global player in Construction Industry.

JOB PROFILE: 1) Kalpataru: Project Manager 2) HCC: Project Manager 3) TATA Housing: Project Manager

Profile: From Mumbai pursuing MBA from MET- Bandra, it has been a journey of Hard work and adventure. As an employee, I have been hard working and was able to achieve my goals set bythe company. This has been possible due to competitive spirit and continuous selfimprovement activities. Education Qualification: YEAR 20112013 2010 2007 2005 DEGREE PGDM (First Trim) B.M.S HSC ICSE INSTITUTE MET league of colleges Management Institute Bandra Mithiba College Mithibai College Bombay Sottish School BOARD/UNIVERSIT Y Mumbai University Mumbai University Maharashtra Maharashtra RESULT (%) 62% 70% 65% 67%

Competency: Knowledge Set: In two years of PGDM course, I have learnt to craft strategies and Develop Business models for Companies I have developed Leadership and Team building skills by participating and winning in many events. The course has improved my Soft skills and interpersonal skills as well. Interest in the field of marketing: 1) Project Manager 2) Product Manager 3) Business Development manager

Work experience Internship details: Summer Internship U M T REALTY Pvt. Ltd 1) Project Manager. 2) Business development Manager. Achievement: Getting the knowledge about Construction Industry. Current Position: With HCC Company my position is that of a Star but with the other two companies it is Cash Cow. I meet expectations of the three companies very well.
100 90 80 70 60 50 40 30 20 10 0 100 80 60 40 20 0 TATA HOUSING KALPATRU HCC