Professional Documents
Culture Documents
Teen Brands of US
Teen Brands of US
GIRLS Forever 21 Hollister Co. dELiAs Zara Victoria's Secret PINK PacSun
BOYS The Gap Abercrombie and Fitch PacSun Old Navy American Apparel Hollister Co.
FOREVER 21
Founded in 1984 Headquarters is at Los Angeles, California Number of locations : 480 (2011) Target consumer : Teens Apparel style : Trendy designs Revenue US $2.6 billion (2011)
HOLLISTER Co.
Launched in July 2000 Headquarters at New Albany, Ohio, U.S. Target consumer : 14 18 years(high schoolers) No. of locations: 578[ Apparel style : West Coast feel Casual wear Revenue US$ 1.553 billion (2010) Price points : affordable to its targeted consumers
Marketing Campaign
Teen Influencers
Celebrities
Justin Bieber Miley Cyrus
Selena Gomez
Emma Watson
Mitchel Musso
Teen Influencers
Events