CHAPTER 1

INTRODUCTION:
Since the beginning of human civilization the needs and wants of non kind were on the ascendancy. The efforts of non through science and technology has brought to the notice of the world many new products and services to satisfy the innumerable wants of human beings. The efforts are containing even today to create more and more substicated goods and articles for the sake of comfort and luxury requirements of human beings. As the population increased the towns and cities grew by many fold. The people are to another locality with the help of different means of transportation. Which was evolved over the appears which is the results of scientific research and development. The public convey system available is unable to meet the demands of the public which has promoted industrialists to many aware and market two wheeler's that can be owned and run by an individual at this convenience and as and when require. Thus, today we find in every look and corner of a village town or city two wheelers used by the people. The increasing depends of the people on the two

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wheelers or a mean of transport creates interest in anyone to undertake a study of the two wheeler's segment of the transport system. In the light of the two wheeler's significance in the life of a modern man and woman the project work entitled marketing of "Bajaj Discover DTS -i" Davangere city with special reference to Jain Bajaj has been undertaken. This project work is an attempt to highlight the new modes with scientific Origination recently introduced to the market by removed automobile gains of India "Bajaj Auto Ltd".

OBJECTIVES OF THE STUDY Following are the main objectives of the study 1) To get through insight into the consumer behavior and buying materials. 2) To find the potential market for "Bajaj Discover DTS -i" in Davangere city 3) To know the consumer attitude towards "Bajaj Discover DTS-i" 4) To determine factors that influence the consumer's buying decisions of "Bajaj Discover DTS -i" A.R.G college of arts & commerce

5) To study the competitive conditions is existence among different two wheeler's 6) To provide suitable suggestions for the improvement of marketing efficiency of "Bajaj Discover DTS -i" 7) To know the problems found by the dealer who is engaged in marketing of "Bajaj Discover DTS -i" SCOPE OF THE STUDY 1) To study the retreated to Davangere city. 2) The Scope of the study is to understand the problems of consumer's choice of two wheeler's 3) The study is intended to know the potential market and the consumer attitude towards two wheeler's in Davangere City with special reference to Bajaj Discover D.T.S.-i 4) Comparison of marketing strategy by the Bajaj Auto with other firm. 5) Consumer survey can be confined to 50 responds only.

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LIMITATION OF THE STUDY 1) The information provided by the company is assured to be authentic. 2) The data and opinion collected are assured to be objective. 3) This study was done through primary and secondary data 4) The information collected through questionnaire and interview is restricted to 50 responds. 5) Another limitation is time constraint 6) The opinion expressed by the respondents may have personal bios

RESEARCH METHODOLOGY Responds were selected by using random sampling method, samples Of 50 respondents are selected for the purpose of the study. The respondents were selected mainly on the basis of occupation and qualification.

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Data is collected through

1) Primary Data 2) Secondary Data Primary Data: It is collected through survey technique by forming a systematically drafted questionnaire. Questionnaire is used as an instrument in Gathering and collecting the primary data. The questionnaire prepared contains relevant that are both close ended and open ended.

2) Secondary data: There data are collected from published sources as magazines, newspaper's books and also with the help of internet. Chapter Scheme Chapter- I: In chapter one that is the present as highlighted the significance of two wheeler's which promoted to take up this project work Besides objectives of the study, promoted, scope, limitations, of the study research methodology to be pursued has been stated.

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Chapter- II: In chapter two profile of Bajaj Auto Ltd. Will be deal with in detail.

Chapter- III: In the third chapter profile of "Bajaj Discover DTS -i" an attempt will be made highlight its origination, special features of the Bike, technical specifications and advantages of digital Biking. A comparison of Bajaj Discover DTS -i" with splendor + will also to be taken up. Chapter-IV: In chapter forth establishment, prospectors,

management, capital, organizational structure, human resources and sales analysis of the dealer namely Jain Bajaj, Davangere will be taken up. Chapter-V: Chapter fifth concentrates on marketing mix concept Chapter-VI: Chapter sixth of consumer survey will be under taken with the help of tables and diagrams. Chapter-VI: Chapter seventh is deviated it list to suggestion toward by respondents and concluding remarks will be made.

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Chapter 2: Company profile The background of Bajaj company: The Bajaj group is one of the top 10 business concerns in India its foot point stretcher over a wide range of industries, spanning automobiles 12 wheelers and the three wheelers, lighting iron and home appliances insurance, travel, and finance. It was founded in 1926 at a height of Indias movement for independent from the birth the group has on illustrious history the integrity dedications resourcefulness and determination today are often traced back of its bitch during there days of relentless devotion to a common case, Jomanlar founder of the group was a close confident and discipline of mahatma Gandhi in fact gandgiji had adopted him as his son. This close relationship and his deep involvement in the independence movement did not leave Jamalal Bajaj with much time to spend on his newly launched business venture. His son Kamalanayan Bajaj when he was 27 took over the rains of

business in 1942 he to be close to Gandhi and it was only after independence in 1947 that he was able to give his full attention to the business. Kamalanayan Bajaj not only consolidated the group but also A.R.G college of arts & commerce

the flagship companies has gone up form 72 million to rs.47.18 billion (US $ 936 million) its product portfolio has expanded from one to and the brand has found a global market. He is one of the Indians must distinguished business leaders and internationally respected for his business acumen and entrepreneurial spirit. Management profile: Board of directors Rahul Bajaj Madura Bajaj Chairman Vice chairman and whole time director Rajiv Bajaj Sanjiv Bajaj D.D.S. Mehta Kantikumar R.Podar Shekar Bajaj D.J Bajaj Roa J.N. Godrej S.H. Khan Mrs. Suman kirloskar Naresh Chandra Nonoo panmai Manish Kejriwal Executive director Executive director Whole time director Director Director Director Director Director Director Director Director Director

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P. Murari Niraj Bajaj Committees of the board:Audit committee S.H. Khan D.J. Balaji Roa J.N. Godrej Naresh Chandra Nonoo pamnani

Director Director

Chairman Chairman Chairman Chairman Chairman

SHARE HOLDERS AND INVESTORS GRIEVANCE COMMITTEE: D.J. Balaji roa J.N. Godrej Naresh Chandra S.H. Khan Remuneration committee: D.J. Balaji roa S.H. Khan Naresh Chandra Chairman Chairman Chairman Chairman Chairman Chairman Chairman

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Auditors

Dalal and shah Charted accountants

International accounts Cost auditors

KPMG A.R. Raman cost central bank of India Central bank of India State bank of India Citibank N4 Standard charted Grinloys bank Bank of America

Registered under the Indian companies act vii of 1913: Registered office workers Workers Akrudi Pune 411035 Akrudi Pune 411035 Bajaj nagar Bajaj Nagar , waluj Chaka industrial Area, Aurangabad Pune-411501 Ch=kan A.R.G college of arts & commerce

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Bajaj Auto Ltd

Type Public Founded 1945 Headquarter s Pune, India Rahul Bajaj Key people (Chairman), Rajiv Bajaj (Managing Director) Rs. 81,063 Revenue billion (2005) or USD 1.32 billion Net income Rs. 11,016 billion

Employees 10,250 (2006-07) Website www.bajajauto.co m

Bajaj Auto is a major Indian automobile manufacturer. It is India's largest and the world's 4th largest two- and three-wheeler maker[citation
needed]

. It is based in Pune, Maharashtra, with plants in Akurdi and

Chakan (near Pune),Waluj (near Aurangabad) and Pantnagar in A.R.G college of arts & commerce

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Uttaranchal. Bajaj Auto makes and exports motorscooters, motorcycles and the auto rickshaw. The Forbes Global 2000 list for the year 2005 ranked Bajaj Auto at 1946 [1]. Over the last decade, the company has successfully changed its image from a scooter manufacturer to a two wheeler manufacturer. Its product range encompasses Scooterettes, Scooters and Motorcycles. Its real growth in numbers has come in the last four years after successful introduction of a few models in the motorcycle segment. The company is headed by Rahul Bajaj who is worth more than US$1.5 billion[

Company's history Bajaj Auto came into existence on November 29, 1945 as M/s

Bachraj Trading Corporation Private Limited. It started off by selling imported two- and three-wheelers in India. In 1959, it obtained license from the Government of India to manufacture two- and threewheelers and it went public in 1960. In 1970, it rolled out its 100,000th vehicle. In 1977, it managed to produce and sell 100,000 vehicles in a single financial year. In 1985, it started producing at Waluj in Aurangabad. In 1986, it managed to produce and sell 500,000 vehicles in a single financial year. In 1995, it rolled out its ten millionth vehicle and produced and sold 1 million vehicles in a year.

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Timeline of new releases

1971 - three-wheeler goods carrier 1972 - Bajaj Chetak 1976 - Bajaj Super 1977 - Rear engine Autorickshaw 1981 - Bajaj M-50 1986 - Bajaj M-80, Kawasaki Bajaj KB100 1990 - Bajaj Sunny 1991 - Kawasaki Bajaj 4S Champion 1994 - Bajaj Classic 1995 - Bajaj Super Excel 1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw 1998 - Kawasaki Bajaj Caliber, Bajaj Legend, India's first fourstroke scooter, Bajaj Spirit

2000 - Bajaj Saffire 2001 - Eliminator, Bajaj Pulsar 2003 - Caliber115, Bajaj Wind 125, Bajaj Pulsar 2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder Gear, Bajaj Discover DTS-i

2005 - Bajaj Wave, Bajaj Avenger, Bajaj Discover 2006 - Bajaj Platina 2007 - Bajaj Pulsar-200(Oil Cooled), Bajaj Kristal,Bajaj Pulsar 220 DTS-Fi(Fuel Injection) , XCD 125 DTS-Si (Pronounced Exceed 125 DTS-Si)

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Products Some of the models that Bajaj makes (or has made including prototypes) are: Scooters

Bajaj Kristal DTSi

Cars

Bajaj Lite concept

Motorcycles

Bajaj CT 100 Bajaj Platina Bajaj Discover 110cc Bajaj Discover DTS-i 125cc Bajaj XCD 125 DTS-Si Bajaj Discover DTS-i 135cc Bajaj Pulsar 150 DTSi Bajaj Pulsar 180 DTSi Bajaj Pulsar 200 DTSi Bajaj Pulsar 220 DTS-Fi Bajaj Avenger

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Upcoming Models

Bajaj Blade Bajaj Sonic BaJaJ Pulsar 300 Bajaj Discover 150 Bajaj XCD 125 sprint

Discontinued Models

Bajaj Sunny Bajaj Chetak Bajaj Cub Bajaj Super Bajaj Saffire Bajaj Wave Bajaj Legend Bajaj Bravo Kawasaki Eliminator Bajaj Kawasaki Wind 125 Bajaj Kawasaki 4s Champion Bajaj Kawasaki KB 100 RTZ Bajaj Boxer Bajaj Caliber Bajaj Wind

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Spinoffs and acquisitions It has been reported that Bajaj is headed for a de-merger into two separate companies: Bajaj Auto and Bajaj Finance. It is expected that the sum of the parts created will be worth more that the current whole, as was the case in the de-merger of Reliance Industries. [ In November 2007, Bajaj Auto acquired 14.5% stake in KTM Power Sports AG (holding company of KTM Sportmotocycles AG). The two companies have signed a cooperation deal, by which KTM will provide the know-how for joint development of the water-cooled 4 stroke 125 and 250 cc engines, and Bajaj will take over the distribution of KTM products in India and some other Southeast Asian nations.. Bajaj Auto said it is open to take a majority stake in KTM and is also looking at other takeover opportunities. On the 8th of January 2008, Managing Director Rajiv Bajaj confirmed the collaboration and announced Bajaj Auto's intention to gradually increase their stake in KTM to 25%. References 1. The Forbes 2000 by Country 2. S. Kalyana Ramanthan. "Why Two Bajajs Are Better Than One", Businessworld. Retrieved on 2007-07-22. 3. "Bajaj Auto takes 14.5% stake in KTM Sports", businessstandard.com, November 5, 2007. Retrieved on 2007-12-03. 4. Rina Chandran. "Bajaj to develop bikes with partner KTM", Reuters India, January 10, 2008. Retrieved on 2007-01-11.

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Company Branches of Bajaj auto Ltd.: Bajaj auto is the flagship company of the Bajaj group companies. The group comprises of 27 companies and was founded in the year 1926. The Bajaj group mainly deals with Bajaj auto ltd. Two and three wheelers Maharashtra Scooters, finance steels, sugar, alcohols, Electrical, lamps, travelling, consumer care in insurance like general insurance and life insurance.

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Sales Performance

Q2
Rs. In Million
200607

Q2
200506

H1
200607

H1
2005-06

Full year
2005-06

Sales and income and window power Total turnover Gross profit after interest Before depreciation and taxation Profit before taxation Profit before taxation Profit after tax Earning, purchase for the period.

24,360

18,669

46,386

35,041

76,679

1424 __

1,362 __

2370 __

2,290 __

4,385 __

5,056

4518

9.613

8.020

17944

4.439 1.250 3189 31.4

4.028 1120 2.0908 28.6

8.399 250 5849 57.7

7.068 2.070 4.998 49.2

15.807 4791 11.061 111.0

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Segment and Brands Products Motorcycles 4S Brands 4S Champion Bajaj Avenger Bajaj Platina Bajaj Sonic

Bajaj CT 100 Bajaj Discover Bajaj Pulsar Bajaj Wind 125 Caliber KB RTZ Scooters Bajaj Pulsar DTSi Bajaj XCD 125

Boxer Kawasaki Bajaj Eliminator KB125

Caliber115 KB100

Bajaj Chetak Bajaj Kristal Dtsi Bajaj Wave

Awards & Accolades 2005

Bajaj Discover DTS-i was chosen as Bike of the Year and Indigenous Design of the Year by Overdrive Awards.

2004

Bajaj Auto was chosen as Bike Maker of the Year by ICICI Bank Overdrive Awards.

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DTS-i Technology was chosen as Auto Tech of the Year by ICICI Bank Overdrive Awards.

Bajaj Pulsar DTS-i became Bike of the Year by ICICI Bank Overdrive Awards.

Wind 125 chosen as the Two Wheeler of the Year by CNBC AUTOCAR Awards.

Wind 125 chosen as the Bike of the Year by Business Standard Motoring.

2003

Bajaj Pulsar 180 DTS-i chosen as Wheels Viewers Choice Two Wheeler of the Year and Best Two Wheeler by BBC World Wheels Award.

Bajaj Pulsar 150 DTS-i chosen as Best Two Wheeler between Rs. 45,000 to Rs. 55,000 by BBC World Wheels Award.

Bajaj Boxer AT KTEC chosen as Best Two Wheeler under Rs. 30,000 by BBC World Wheels Award.

Bajaj Pulsar chosen as Motorcycle Total Customer Satisfaction Study by NFO Automotive.

Bajaj Pulsar chosen as Bike of the Year by ICICI Bank OVERDRIVE Awards.

2002

Bajaj Pulsar chosen as Most Exciting Bike of the Year by OVERDRIVE Awards.

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Bajaj Eliminator chosen as Bike of the Year by OVERDRIVE Awards.

2001

Bajaj Eliminator chosen as Most Exciting Bike of the Year by OVERDRIVE Awards.

Market Share Year ended 31 March 2005 2004 2003 2002 2001 BAL's market share 27.8% 23.7% 23.1% 22.9% 20.8%

Market (nos.) 5,217,996 4,316,777 3,757,125 2,861,375 2.033,196

Market growth

BAL (nos.)

BAL's growth 41.6% 17.9% 32.3% 55.4% -

20.9% 1,449,710 14.9% 1.023,551 31.3% 40.7% 868,138 656,018 422,016

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Financials at a Glance (Rs. in Million) Quarter Quarter Ended Ended Nine Months Ended Nine Months Ended Year Ended 31.03.05

31.12.05 31.12.04 Segment Revenue Automotive Insurance Investment & Others Total Less: Inter segment Revenue Net Sales/Income from operations Segment Results Automotive Insurance Investment & Others 3069.5 (259.3) 927.8 1863.5 59.8 856.4 57.3 39.2

31.12.05 31.12.04 (Audited)

20020.4 16071.8 55054.0 42852.1 9839.6 1074.8 2917.4 20847.3 873.9 3404.3 7303.1 2818.3

59338.9 14325.4 4095.2 77759.5

30934.8 19863.1 79305.6 52973.5

211.6

245.4

290.7

30877.5 19823.9 79094.0 52728.1

77468.8

8067.0 (363.9) 3139.3

5217.6 451.5 2683.8

7233.4 402.1 3877.8

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Total Less: Interest Total Profit Before Tax Capital Employed Automotive Insurance Investment & Others Unallocable Total

3738.0 1.4 3736.6

2779.7 10842.4 2.7 2.8

8352.9 5.0 8347.9

11513.3 6.7 11506.6

2777.0 10839.6

9916.9 3853.7

7931.6 3625.1

9916.9 3853.7

7931.6 3625.1

9084.9 3355.7 47354.6 (1729.9) 58065.3

53308.0 46392.0 53308.0 46392.0 1069.3 329.1 1069.3 329.1

68147.9 58277.8 68147.9 58277.8

Milestones 2005 2004 Bajaj Avenger and Bajaj Wave launched. Bajaj Discover DTS-i, New Bajaj Chetak 4 stroke with Wonder Geaf and Bajaj CT100 launched. Bajaj also unveils new brand identity, dons new symbol, logo and brand line. 2003 Pulsar DTS-i and Bajaj Wind 125-The World Bike was launched. In the executive motorcycle segment, its Caliber 115 "Hoodibabaa!" was launched. 107,115 Motorcycles sold in a month. 2001 Launches Pulsar and Eliminator.

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2000 1999

Bajaj Saffire was introduced. Caliber motorcycle notches up 100,000 sales in record time of 12 months. Production commences at Chakan plant.

1998

Kawasaki Bajaj Caliber rolls out of Waluj. Legend, India's first four-stroke scooter rolls out of Akurdi. Spirit launched

THE FACTS AND FIGURES: PERFORMANCES: a) Sale of company new products during 2002-03 spirit, Bravo, Legend and caliber was 35% of the total number of two wheeler sold during the period. b) Sale of recently introduced sprit Scooter has crossed 6000 units per month. This will be followed by an new scooter in the text quarter. c) Four stroke form engine and rear engine three wheelers will be introduced in the current quarter. Ultra low emission form strokes three wheelers field by CNG and LPG are under development. d) In motor cycles segment introduction new Boxer, At, CT and caliber has been very exchanging. e) In 201 December Bajaj Pulsor introduced in chakan plant (Pune). f) Commercial production of Bajaj Platina bike connected at Akrudi plant (Pune) on 2004. A.R.G college of arts & commerce 24

CHAPTER 3 Product profile:Introduction Bajaj has always taken the credit for starting motor cycle revolution with its popular model Boxer when it was launched it gives buyer peace of mind with its unique fuel efficiency riding comfort and most of all its reliability and in any road condition. Bajaj platina is a superb Example of redefining the Indian motor cycle The most keenly watched segments of the beginning bike market is India has to be the premium segment which very much many bike manufacturers have always importance often and debated about getting into however the cold hand of reality has made many shun it. Some has been brave but havent done a proper focused job and the result obviously didnt either the manufacturer or the performance segment many good because it threw up wrong reasons for the segment not doing as well as it should have that the Indian bike user has got used to power out puts of around 18 bhp and was looking for more was becoming more apparent by the weak and along with performance be was also demanding the latest trendy styles and detaining while crucially relegating fuel efficiency not out of this orbit lower down in this priorities behind his bike buying decisions.

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One has to look a very long way in time to find a motor cycle from in Indian two wheeler manufacturer. Which spoke if not screamed performance sure the rairyy Yamaha, RD-350 is not what he have in mind for on affordable performance bike if one looks at the Yamaha RX-100 and also towards the Suzuki Shogun. We found there was something undesirable about their appeal performance, engine response especially in the former and sheer out right thirst form the letter were hall marks of these two. The Bajajs platina is the right answer to the starved of performance in the Indian bikers. Its that tension filled lines hinting at a racy from being kept on a least are evident the movement one sets eyes on it. This is as attitude to which is a must have for a true biker especially if it also offers or posture which sets the joins of the man at the controls a fire. The platinas riding position is sportiest yet on an Indian machine with the right hint body of mass up front via the near flat handle bars tank and the knees straddling it in a most sensuous manner and one have superbly positioned fort resets plus gear and brake levers which equate to a terrific riding position. But many bikers with stylish looks have faired to stir thing up in a bikers mind when the ignition key it turned on and the kick starter fires the motor cycle is nothing without power and in this the platina stands out in a class of its one. Keeping things simple in the engine department is one ingredient to help it along compared to sensible

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engineering which has seen the engine come up with strong intervals backed up with less power sapping friction between moving parts. Good ignition key it turned on the kick starter fires the motor into life on a motor cycle is nothing without power and in this and in the Platina stands out In a class of its one keeping things simple in the engine department is one. Ingredient to help it along compared to sensible engineering which has see the 125 engine come up with strong intervals backed up with less power shaping friction between moving parts. Good ignition carburetion and a conscious effort to cut out harsh vibes to aid in the riding pleasure. The platina bike is fully loaded with alloy rims this is a rock solid member of the best looking bike in India. It D.T.S.i equipped gas charged shock absorber and thicker section near type have made the discover good manner even better. A buyer in this segment will not go on this classy Bajaj. Technology:The gleaming all new Bajaj platina is here now right travel at a new speed with the platinum silver and sleek chrome graphics. Youll be amazed how hard everyone tries just to catch a fleeting glimpse of the matt finished black silencer with chrome heat shields make your world glow with the multi to cal reflector. Origin of Bajaj Platina:-

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The Bajaj platina begin with Japanese design consultancy Tokay R&D setting the ball rolling with the initial concept sketches over 25 different approaches were forwarded before Rajiv Bajaj who drove the design team zeroed in on the concept on see here. The idea earlier was to do a pair bit some through provided and the company decided to be a bit more adventurous in both engine capacity and modern styling. The between sketches in both engine capacity and modern styling the between sketches show new Bajaj styling team went on the refine the Tokay R&D ideas while the colored sketches show the final shape evolving one other import aspect which one can elaborate on is that barring the initial design renderings every thing was done on computers making is one of the first truly best project executed in the Indians automobile industry. Special features:The special features of Bajaj Platina are as follows. Premium alloy wheels:New aluminum alloy die cost wheels are fitted on Bajaj platina up grade bike Advantages of alloy wheels:1. They are light weight compared to convetional wheels, means reduction in the rotating mass (unstrung weight), which is near the suspension, resulting in a smooth drive.

2. These wheels could dissipate a greater amount of heat caused by

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the friction from the brakes, which otherwise could cause cracks in the wheels 3. And the spokes, I believe, are merely for visual appeal as you suggested. Since the alloy can be taken to any form and it will still retain its strength, depending on the cars, the number of spokes differ. 4. There are small amounts of rigid metal present in the alloy of these wheels which makes them stronger, resulting in a longer life. Higher in weight. Stronger and high resistive to impact. Enhance aesthetic and study look of the bike. Rust free. Easy to clean and maintain Its very attractive.

Double shock absorbers: Enhanced damping action of rear suspension. Give smooth ride on extreme road conditions.

Superb mileage: The platina gives a wonderful mileage it gives 108 KM/liter

Technical specification:Engine 4 stoke, single cylinder natural air cooled. Bore * stroke 53.0mm X45.0m

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Engine displacement Compression ratio Idling speed

99.27cc 9.5 0.3 1300150 R.P.M ( in warm condition)

Maximum Net power Maximum Net Torque Ignition System. Spark Plug Spark Plug gap Lubricant /lubrication Front brake

603K.W @ 7500 R.P.M. 8.05 N.M @ 4500 R.P.M. Digital C P I Champion PRZ9HC. microUR3AC. 0.6 to 0.7 M.M Wet sump forced. Mech. Expanding shoe and drum type.

Rear brake Fuel capacity Fuel Reserve Usable reserve Dimensions:Length Width Height Wheel base Min turning radius

Mech exp. Shoe and drum type.

13.0 liter 2.5 liter 1.75 liter

1990 M.M 770M.M. 1090 M.M 1275 M.M 2040 M.M

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Ground clearance

160. M.M

Tyre pleasure

Front = 1.75 kg/cm (25 PSI) Rear(solo)=200kg/cm( 28.psi) Rear( pillin)= 225 kg/cm2(32PSI)

Electrical system:Electrical system Head lamp Turn single lamp 12 volts AC+DC 35/35 WHS 1 10W

Natural indicating lamp 10W High burn indicator lamp 3W Speedometer lamp Fuel gage Horn Battery Vehicle kerb weight Gross vehicle weight 3W 3W 12v DC-2A 12v DC-Ah 113 Kg 243.kg

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Maximum speed Climbing ability

90km/hr(with a single rider68 kg) 25% (14%) 90km/hr. with a

single rider 68 Advantages of Bajaj platina:1. It has superb advantages are of engine type which 99.27 cc

which makes a good road to be ruled by the platina vehicle. 2. Comfort is a very important aspect on vehicle the Bajaj platina is

more Sperry in nature extended high speed riding on the road. 3. 4. The platina bike has a super mileage. There is absolutely no doubt that Bajaj platina is the better

looking with large macho fax styli shed mask muscular stops and angles and alloy wheels rider will fuel in live with it at the first sight. 5. When its come to brakes the front wheelers provided with

hydraulic dise brake which enable with rider to stop the bike effectively. Comparison with splendor + Performance and specification Bajaj platina Splendor +

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Ground Fuel tank capacity Kreb weight Price Engine Eng displacement

1275 mm 13 lit 113.kg 37.865 4 stroke single cylindered natural cooled

159mm 10.5lit 109kg 48000 Single cylinder 97.2 cc

97.27.cc Max power(net) 6.03kw@ 7500 RPM Bare stroke 53.MM 45.0 m Compression ratio 9.5 0.5:1 Idling speed Front brake Rare brake Fuel tank capacity Fuel Reserve 13.0m lit 2.5lit 1350 1500RPM 9.0 0.1:0 -----------52.3/54.8 RP 7.5PS @% 8000

Mech expanding shoe and drum type Air cooled Mech expanding shoe and drum type Telescope hydraulic fork hydraulic spring.

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Useable reserve

1.75 lit.

Over all rating:The standing looking Bajaj platina is a tough to defeat with amazing balance of power and best mileage. This complete package is tough to beat with Bajaj offering on unmatched dealer network and affordable spare parts. Over all the not staff in all respects from millage front look from displacement from power to from road grip so any choices is to switch on to Bajaj Platina and enter in to the power waved and power bike.

Bajaj platina is a leader I mileage and looks in the 100 cc. class. The Bajaj platina is resplendent in platinum silver color and shiny chrome graphics enhanced by a contrasting matt black silencer and graphite tinted engine. Bajaj platina has sold more than 700,000 units within one year of the launch. In April 2006. The Bajaj platina as an entry level bike has fine details worked over to provide a complete package. Some special features of this model include. A large 13 lit. Fuel tank that saves frequent visits to the petrol

pump. 17.5 inch wheels. A sound and reliable battery.

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Key cover in ignition and fuel tank. Four speed gear box. L shaped Kick start. Torque expansion chamber for exhaust ( Bajaj patented) Rider controls switch to shift between power and economy

modes (patent pending). Rubber pad on foot brake. Telescopic front suspensions increase rider comfort. Twin SNS adjustable rear suspensions (Bajaj patented) comfort

for both the rider and the pillion rider. TRICS III (throttle responsive ignition control system) engine

wakes up instantly even in chilling climates. Looks Brilliant platinum silver color with glued on shiny chrome

graphics. Scintillating chrome streaked blades on side panels. Striking matt back epoxy finished silencer that contrasts sharply

with the silver and chrome. Graphite tinted engine and crankcase that provides a mellow

contrast to the silver. Flamboyant alloy metal wheels (optional) that give an imported look to, and match with, the rest of the bikes get up. Stylish chrome heat shield and annular chrome rings on the

console Clear head lens. Attractive lens blinkers and MFR lens.

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 o o o

Sleek rear panels with flowing polymer coated grab rail design. Smart twin pod instrument cluster. Speed and fuel gauges with concentric circles looks like etched

glass. Brushed aluminum cap topping the fuel tank. Control Strong pick up, can travel uphill in third gear with a single rider Automatic transmission bike can be controlled simply by

and on2nd gear with two riders.

accelerator and a brake. Exhaus TEC-Torque expansion chamber for exhaust system

helps enhanced torque at low revolutions bike can be run at low speeds without stalling the engine or jerking. o o o o o o o Engine power highest at 8.2bhp. at 7500rpm while engine torque

is 0.82 kg at 4500 rpm. Ride control switch for throttle control Rubber pad on foot brake. Good brakes, including 130 mm drum brakes(optional) for both

front and rear wheels. 100cc keeps you front over speeding. Digital CDI &TRICS III ignition allows instant engine start up

even in chilling weather. Mesh type four speed gearboxes.

Comfort: Easy handling and braking.

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 Upright and relaxed riding posture. Bigger dimensions improve stability and ride quality. Wheelbase is four centimeter longer than CT-100. L shaped kick start easier than C shaped ones. Longer front forks. 130 mm drum brakes (optional) for both front and rear wheels. Twin SNS (spring-N-spring) rear suspension makes it more comfortable both for the rider and the pillion rider. Telescopic front suspensions. Horn sound is good and appealing, not irritating. Gear changing is easy with 4 frontal gears to speed up and 4 back gears to slow down. Levers, grips mirrors and switchgears are of the finest quality. Nimble handling adequate cornering, and quick turning. Mileage and economy. Mileage in new bikes starts with around 60km/l and known to

reach 75-80 km/l by third servicing. 108km/l under standard test conditions of the manufacturer. Ride control switch allows fuel saving mode. Proven highest mileage in 100cc category. Four stroke air cooled single cylinder 99.27 cc squared under

engine burns fuel more efficiently and generates more power and better torque. Low end torque aids in gaining high mileage, Fuel gauge allows greater control over fuel consumption. Tires are good and long lasting.

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Low maintenance costs. Unique oil indicator.

Economic both in the short run (Price) and in the long run (mileage and maintenance)

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CHAPTER 4 Dealer profile:History of dealer. A Jain motor is the authorized dealer of Bajaj ltd. In davanagere city. The firm came into existence due to the efforts of Sri Vinod Jain and Ramesh Jain since 2 years. The firm Jain motors is individual firm which came into being September 2006 the firm is exclusive show room which is situated in P.B. road near to Marwadi temple in davanagere under the name of the Jain Bajaj. The show room is a spacious one which provides for the exhibition and stocking motors serving is also rendered for the benefit of customers. Objectives of the firm. The following are the objectives of the firm. 1. The market the various products coming form the house of

Bajaj Motors Ltd. In davanagere city. 2. To achieve improved sales of Bajaj bikes year after year.

3.

To provide satisfaction to the customers by offering products of

Bajaj Motors in concise of like and taste of the customers. 4. To render different of sales service to the satisfaction of

customers. 5. 6. To gain customer royalty. To earn reasonable Project.

Human resources:-

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The company has sufficient number of staff and workers in the show room and services centre to render services to the customers.

Staff pattern: 1. 2. Directors:Ramesh Jain. Vinod Jain.

Sales executives: Mallikarjun Praveen Javeed Santhosh Vinay

AREA COVERED:The dealer firm is authorized by Bajaj and marketing its products in Davanagere districts as there on no authorized dealers in these districts. Objectives of the dealer: To promote and sell the Honda vehicles. To create good will for the firm. To provide good service to the customers. To make customer satisfied after the vehicle purchase.

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Service provided by the dealer to the customer:The dealer provides a reminder call for its customer. The customer whose free service is there has to come with in the due date mentioned in the owner manual according to the rules a the company for that purpose the dealer provides three times reminder call for its customer for free service. Further the dealer also provided and opportunity to keep the good relationship with customer by making an enquiry over the phone regarding the service they have got in the service station. If there is any problem in the vehicle the customer has to come to service station and get the vehicle serviced properly. Along with them there are nearly 10-15 workers in the center who are provided with a good salary and other allowances. Sales analysis of Jain Bajaj Year of 206-07 September October November December January February Number of vehicles sold 315 458 568 535 598 618

Sales performance. The sales performance of a business is basic function particularly in a commercial concern. The volume and the value of the sales and the A.R.G college of arts & commerce

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consequent margin of profit ultimately give the size of your business its pattern of organization the financial and persons problems. The sales management in the items applied to the process of distribution the goods from the produce to the ultimate user of consumer. It covers selling advertising and sales promotion and risk taking, one of the effective ways to improve in sales or in way are of your life for that matter, is to model the behavior of what people who are already successful doing it are doing. How to improve sales performance. Prospecting Successful people spend 45% of their time in prospecting activities thats right, 45% cold calling networking researching new companies and people to speak to is the single biggest area of time spent in sales activity. The lesson here is that even once you are achieved a certain level of success in sale. You cant prospecting consistent prospecting is one of the most important things you can do to get and to stay successful.

Presenting 20% of the sales people spend time in front of prospectus

understanding what the Product knowledge

prospectus does and presenting solutions

as to how their product or service can help the prospect.

Another 20% of time is spent on activities and skills related to product knowledge and product malleability there is an important distinction between product knowledge and product malleability. Product knowledge means understanding the technical side of what your A.R.G college of arts & commerce 42

product or service does or how is works. For example if you were selling silver products, product knowledge means that have basic knowledge that you have a basic understanding of how to use of silver in different products product malleability, on the other hand takes product knowledge to much higher level in the real of product malleability, you spend time studying the real world. Application and uses of your products or service. It means understanding how your product can be adopted and use a in a variety of situation that may not always be immediately obvious to the prospect. Personnel and professional development Successful people spend 15% of their time honing their skills

through classes, workshops, books, tapes, meeting with mentors and any other things that will them improve.

2.3

Evaluation of sales performance There are three reasons to evaluate or appraise the

performance of sales people. They are:1. To measure performance against planned sales and marketing

objectives. 2. To distribute rewards for performance. 3. To guide the development of sales force.

Target for sales performance are set and they act as criteria for comparison with the actual accomplishment sales quotas, expense control, personnel development objectives are the casual target for A.R.G college of arts & commerce 43

the purpose of evaluation. It is essential that are evaluation should be forward looking and aims at future and improved performance. Performance evaluation should be done periodically and promotion, pay rise ,rewards should be offered to the deserving sales people forward looking to positive evaluating and control enable salesman to severe self advancement or developments.

2.4

Effective sales performance measures.

Sales mans performance can be measured by number of factors, such as to ability to sell a satisfactory volume ability to sell at profit, ability to sell at a low cost ability to plan and organize his time and efforts ability to plan and organize his time and efforts, knowledge of products policies customers and competition ability to attract and hold customers etc.

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CHAPTER 5

MARKETING STRATEGY Marketing is a comprehensive term, which includes human activity directed towards satisfying needs and wants once the need is identified, the product or service is produced, stored, promoted, transported, the terms of exchange negotiated, price fixed and service assured. All these human activities will constitute marketing. The marketing mix refers to the maximum efforts. The combination, the designing and the integration of the elements, of, marketing into a program of mix which on the basis of appraisal of the market forces will best achieve the objectives of an enterprise. The effective marketing mix is determined by the firms management. The fundamental determinant of companies success is the caliber of its management. Management may be defined as the process of planning, organizing, directing, and evaluating the efforts of a group of people towards a common goal.

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MARKETING MIX It is an important tool used by marketing to design the process of marketing in an organization. It is a plan designed to analyses the marketing problems. The concept of marketing is useful in designing a market one strategy to meet the uncontrollable or to nullify there effects.

The marketing deals with the 4 important elements of marketing mix i.e., (4P's). 1. Product Mix 2. Place Mix 3. Price Mix 4. Promotion Mix NEW PRODUCT DEVELOPMENT The company has adopted the following steps in developing this new product. A new product is the culmination of a process, a series of steps beginning with generation of ideas and proceeding to the commercialization of full scale marketing of the product. It is the

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general process that conceives, develops and brings to the market the new product. There are six logical steps in this creative process of new product development Viz.

1. Idea Generation: The most keenly watched segment of the booming bike market in India has to be the premium performance segment which very many bike manufactures have always lusted after and debated about getting into. However the cold hand of reality has made many shun it. Some have been brave but haven't done a proper focused job & the results obviously didn't do either the manufacture or the performance segment any good because it threw up wrong reasons for the segment not doing as well as it should have. That the India bike user had got used to power outputs of around 12bhp and was looking for more was becoming more apparent by the week and along with performance he was also demanding the latest trendy styles and detailing while crucially, relegating full efficiency not out of his orbit-lower down in this priorities behind his bike buying decision.

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Then there was the matter of style and biking being most exciting segment, every Indian bike failed to deliver, until Hero Honda tried to stir things up in the lions with its CBZ. This bike truly was a major departure from the standard Indian spec but it had staying with problems of different kind. So you can see why no Indian motor cycle manufactures. TVSSuzuki included dared to go in for a machine, which embodied the three hiking highlights it was expounded on in the introduction of this feature. Then along come Bajaj Auto & gives as sheer heart-attack in the most delightful way possible with a brace of performance machines, which have in one, fell stroke completely taken Indian hiking to an altogether new plane.

2. Screening: Screening is the 2nd stage of product development that eliminates the greatest number of ideas from further consideration. It is the critical part of the development activity. That is, even though the concept may be considered very marketable, it may be viewed as

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inappropriate for a firm that is lacking specific resources needed to produce and market it successfully.

Business analysis: The 3rd major step in the new product development is that of business analysis. It is an in depth study of the estimated economic feasibility of new product ideas. It is an attempt to predict the economic the economic consequences of the product for the company as a whole, it is assessing the profitability of a new product idea that helps management in deciding whether to introduce the new product, continue the development and the evaluation further or to drop the idea. It is the evaluation of the product idea in-depth to determine its financial competitive manufacturing and marketing viability in an accepted business environment.

Steps in business analysis: The three major steps are a) Demand analysis b) Cost analysis

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c) Profitability analysis

3. Product development: During the development stage- The product idea is converted into the tangible physical! Product. This involves the design and formulation of the product and development of a technically, and commercially viable method of manufacture. Product development is a scientific and engineering task leading to the design and building of prototype working models on one hand and functional testing on the other. Bajaj Platina is a 100 CC Motorcycle built by Bajaj Auto. It debuted in 2006. Bajaj Platina is the latest 100cc bike from Bajaj Auto to take on TVS Star City. The cheaper version will come for Rs 34,500, while the higher version of Bajaj Platina will cost Rs 36,000 (ex-showroom prices, Delhi). Bajaj hopes to sell about 75,000-80,000 units of Patinas a month. The Bajaj Platina is based on the CT-100, but with a revised gearbox, fresher body panels and optional alloy wheels. Bajaj also offers the Bajaj Discover 112 in the entry level segment. The entry-level

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segment is being strengthened by the arrival of the Bajaj Platina. The company will use it new Pantnagar plant to build the Platina. It is very much visible that all the body panels, fairings, electronics of this bike are borrowed from the successful Bajar Wind 125 Worldbike. It is debated whether it was a wise decision to cease the productions of Wind 125 & Caliber 115. Both were highly successful machines & were the top selling models in their respective segment when the production was cut. Both had exceptionally efficient & smooth Kawasaki K-Tec engies. The smooth engines were quite uncommon in India & were well received by the customers. The K-Tec engines are no longer in use & Bajaj instead uses indigenously developed powerplants. Bajaj Platina comes in platinum silver colour with dazzling chrome graphics. It has unique streak designed side panels and optoprism headlens with clear lens blinkers. Platina's levers, grips, mirrors and switchgear are of the finest quality, and add to its exquisiteness.

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Manufacturer Bajaj Model Platina Model Motorbike Engine 99.27 capacity (cc) Transmission 4-DOWN Starting Kick Weight (kg) 112 Top speed 93 (km/hr) Fuel economy 74 (km/litre) Price (Rs) 38,621

Bajaj Auto has also announced plans to launch a dual-fuel bike which will run on CNG/LPG as well as petrol. The bike is under development.

4. Test marketing: Test marketing is the stage where the entire product and .marketing Program is tried out for the first time in a small number of welt chosen and authentic sales environment. Test marketing is normally the fast step in the development process before a new product is launched either on regional or an nation level, obviously, test marketing is a means of minimizing the risk of national or original launchedA.R.G college of arts & commerce

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5. Commercialization: Commercialization is the actual introduction of the product into the market place, with all of the related decisions and resource commitments. Commercialization is to implement the decision taken at earlier stage & committing to the resources to implement new product strategy in other words, raw-materials and components parts contacts are to be made with the suppliers, channels of distribution are to be selected, manufacturing facilities equipment, process must be get in operation sales people to be hired and trained, advertising program is to be formulated. Thus, it is a commitment in terms of finance and people. To achieve success in new product development following

are the guidelines. 1. Market requirements: Successful innovators pay attention to the requirements of the market. They undertake extensive and intensive market research.

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2. Market intelligence: Successful innovations pay close attention to all facts and practice of marketing such as advertising, promotion, selling, packaging, branding technical literature and so on. 3. Top management support: Successful innovators have the wholehearted support of the people at the top in the corporate hierarchy. 4. Good external communications: Successful innovators have an open mine and external Communications. That is, they keep in good and constant contact with institutions in science and technology. 5. Diligent development work: Successful innovators tend to perform their development work diligently and efficiently rather than more quickly.

The new product fails in the market because of the following steps:1. Lack of product uniqueness 2. Poor planning

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3. Poor timing 4 .Misguided enthusiasm 5. Product deficiencies

5.2 PRODUCT STRATEGY OR MIX The product is the focus of marketing and it efforts product is the sum total of physical and psychological satisfaction it provides to buyer.

Variables:

a. Product line and range Product line is a group of closely related products which are able to satisfy a class of need to be used together, to be sold to the same consumer groups to be moved through same distribution channels or fall within a given price ranges. Each firm has its own product line.

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Product range on other hand, speaks of depth of specialization in terms of varieties based on consumer pockets and functional requirements.

b. Product Design The Marketing decision starts with designing the product in the way, which is required by the target consumer. It is an important factor in the sale of many products. The trend in product

appearance is away from ornamentation and leaning towards greater simplicity in form and construction products designed properly to enhance their utility attractiveness of operation, safety and appeal etc and increased sales volumes, etc. c. Product quality Establishment and control of quality standard is a basic step in merchandising. These are established for products either by agreements among producers or by law. These are based on factors like colour texture finish, appearance etc. Quality is an attribute, which is essential for a product to service in the market. Bajaj Auto's are committed for the utilization of the best and most appropriate technologies, applying the finest A.R.G college of arts & commerce

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manufacturing disciplines to consistently give customers the best value for their money. PLACE STRATEGY OR MIX Place or distributions mix stands for the matching arrangement for the smooth flow of goods and services from the producers to consumers. It is concerned with place time and possession utilities.

a) Transportation: A selection is to be made of the most efficient, economical, rapid and dependable made of transport for the firms products taking into account rail loads, motor trucks, inland waterways and railways express. It is known fact that transport is creating place utility that widens market and market ability for the product of the firm.

b) Ware housing: Ware housing has its own place in distribution of goods that created time utility by adjusting supply and demand preserving or conditioning the product and obtaining more favorable demand and market price. Today storage involves 4 functions in distributing the goods viz. Receiving, actually receiving and checking, unloaded include goods transfer to warehouse, selecting. A.R.G college of arts & commerce 57

c) Inventory levels: Merchandising is responsible not only for what to make available but also to know how much to produce. In determining amount of merchandise, to make for inventory past and current and the anticipated future sales for the product liner are to be considered. It is dependent on economic condition.

d) Channels of distribution: Every, manufacturer of producer. Is faced with the problem of developing plans and policies involving the choice of channels or channels of distribution for his products. These plans and policies are related with the determine of the number of middlemen to be used. Distribution and dealers to be complied on one hand and franchise agreement stipulating the obligations of manufactures and

intermediaries and the legal implication involved in their relationship on the other. Bajaj auto's adopts good distribution policy to reach its product to its customer. from At the light in the process the products move

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Manufacturing unit to brand office. From brand office to dealers and finally, from dealers to the ultimate users i.e., customers, Jain Bajaj receives the products from brand office.

5.5 PRICE STRATEGY FOR MIX Price is a marketing tool and helps in directing the product to a specific consumer segment price is value of a product expressed in terms of money. It is a powerful instrument in which both the buyers and sellers are keenly interested. It is the price of product or a service that ensures a decent return on investment, guarantees stable economic structure creates maintains and extends market and market share.

a) Price policies and strategies: The price policies and strategies are guidelines and the flames within which management administers prices so to match them to market needs. b) Terms of credit: Credit by expanding a market can make new firms of production economically worth while. The modem business is built

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up and expansion is based on the credit. Credit it the breath of modem marketing efforts no firm can think of surviving without this credit. It is a means of sales promotion, its significance is in its contribution to efficient selling.

c) Terms of delivery: Delivery of the goods to the dealers and customers is also of vital importance.

d) Margin: Margin, here refers to the difference between the final price paid by the consumer and total cost incurred in making available to them the product or service. This includes the margin of dealers and producers.

The prices are fixed by the management of bajaj auto's the dealer does not have authority to fix up the price of the product fixes the prices he has to sell for that price which is fixed by the management. The dealer only gets the commission on certain profit from the company as per the agreement.

5.6 PROMOTION STRATEGY OR MIX

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Promotion is a form of communication. In marketing effective communication is absolutely necessary even though you have a good quality and brand product, best package and also you offer a fair price. People will not buy your product, if they have never heard of it and they are simply unaware of its existence promotion efforts act as a powerful tool of its entire marketing program.

a) Advertising: Advertising is a very popular method of impersonal communication using, its wide variety of media and media vehicles. In planning advertising decisions must be made on the objectives to be achieved the audiences to be reached etc.

b) Trade fairs and exhibitions: An exhibition is the huge congregation of manufactures to dealers under a single roof for displaying demonstrating and selling their products and a trade fair is a mammoth gathering of prospects arranged by manufacturer and the dealers where fun and frolic and entertainment are prominent.

c) Public relations: It involves the installation and maintenance of mutual understanding between a firm and all that are likely to A.R.G college of arts & commerce

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come in contract with it.

There sections of society" are

customers, share holders administration staffs and general public it attempts to portray the image and personality of organization. It is an impression of delivery reciprocal understanding and goodwill. Thus, the above dealt concepts are very useful i.e., weapons to make the product very powerful in market by this the product can stand firmly in the market.

ADVERTISEMENT Meaning Advertising is a persuasive communication to potential consumers or target buyers in the market, it is intended to influence the buyers in the market and create and increase in sales. Advertising is thus the method or mode of carrying a massage to the customers or people to buy a product

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5.70BJECTIVES OF ADVERTISING The main goal of advertising is to stimulate exchange-sell goods and services and create more consumption. Make consumers aware of the brand or product and create on intention to buy."Change the attitude of the consumers from disinterest in a product to a state of interest and desire to buy. Inform the market of a new product or an improved product or of an existing product and its uses or entirely new idea to have a large market share. Build an image of the product in the market and create a permanent market. Help personal selling through non-personal communication. Support other sales promotion efforts. Force middlemen to handle the product. Publicize some change in the market strategy. Counteract prejudice or substitution.

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 Group of customers. Advertising supports a sales man's call or uncovers Potential customers.

Media of Advertising The following are the important advertising media 1. New papers: They are appropriate for announcing new products and developments in existing products. They are suited to opportunity market due to their frequency of publication. 2. Magazines: Magazines are designed to suit the reader. It has a longer life and it also makes advertisement attractive. 3. Outdoor advertising: This is the oldest form of advertising and products that need a wide appeal use this method. It is meant for moving population. Some of kinds are posters- boards, neon signs, sandwich men, car cards, sky writers, electric signs, etc.

AUDIO VISUAL ADVERTISING Under this there are a. Films: Film advertising is yet another medium of publicity characterized by saved, motion, color and vision. It has wide coverage. I this it is possible to demonstrate the product use. A.R.G college of arts & commerce 64

b. Radio: It is also a mass advertising media but a non-visual one. Commercial stations are step to help marketers to advertise their product. c. Television: It is fast growing mass media and the message reaches all homes having viewers, virtually adults and children are the audience, message is conveyed through both eyes and ears.

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CHAPTER 6

ANALYSIS AND INATERPITATION OF SURVEY DATA Consumer survey analysis :In order to know the opinion of user of Bajaj Platina model a consumer survey was under taken 50 respondents were selected based on random sampling method. The respondents selected are raring ages of varying income groups and residing ages of varying income groups and residing in different locations of the city carefully designs questionnaire was prepared and given to the selected respondents. The following is the analysis of survey of 50 respondents on different aspects of the bike. Table 1 Showing the qualification of the respondents. Qualification No. of respondents S.S.L.C P.U.C. Graduation Post graduation Total 5 6 36 3 50 10 12 72 6 100 percentage

As per the above 50 respondents 72% are graduates 6% are post graduates and12% PUC and 10% are S.S.L.C. Graph showing the qualification of the respondents.

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160 140 120 100 80 60 40 20 0 10 12 6 72 percentage No. of respondents 100

TABLE 2 The table showing occupation of the respondents. Occupation No. of respondents Student Business Profession Employee Total 30 11 5 4 50 60 22 10 8 100 Percentage

Graph showing occupation of the respondents.

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120 100 100 80 60 60 40 20 5 0 1 2 4 50 30 10 8 Occupation Student Business Profession Employee Total

Here the above table address that our of 50 respondents 60% are students 22% are business 10% are profession and 8% are employees.

Table 3 showing that monthly income of the respondents:Income in rupees Below -5000 5000-10.000 10000-15000 15000 and above Total 50 100 No. of respondents 14 15 7 14 28 30 14 28 Percentage

Graph showing the income per month of respondents :-

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No. of respondents
14 50 15 7 14 Below -5000 5000-10.000 10000-15000 15000 and above Total

Out of 50 respondents the income level of 28% is below 5000 and is below 5000 is 30% of 5000-10000 and 14% is 10000-15000 and 28% is 15000 and above. Table number 4 The table showing the classification of respondents on the basis of source of information:Source of information Advertisements Dealers Friends News papers Total No. of Respondents 30 10 7 3 50 60% 20% 14% 6% 100 Percentage

Graph showing the classification of recordations on the basis of source of information

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100 100 90 80 70 60 50 40 30 20 10 60% 20% 14% 6% Total 0 Advertisements No. of Respondents Percentage

Table Number 5 The table showing the factor influencing the purchase of Bajaj Platina Factors No. of respondents Price Brand Image Performance Outlook and design Technology Total 6 50 12 100 6 6 19 13 12 12 38 26 Percentage

Graph showing the influencing factor where purchasing a Bajaj Platina

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200 180 160 140 120 100 80 60 40 20 0 1 2 50 100 Total Technology Outlook and design Performance Brand Image Price Factors

Out of 50 respondents price influenced 12% brand image 12% performance 38% out look and design 26% and technology 12% Table 6 The table addresses the inferior factor:Showing consumer opinion regarding price:Price No. of respondents High Reasonable Low Total 12 36 2 50 24 72 4 100 Percentage

THE GRAPH SHOWING CONSUMER OPINION REGARDING PRICE:-

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36 50

Reasonable Low Total

out of 50 respondents 24% says that the price is high and 4% says is low and the range remaining 72% says is reasonable.

Table 7 Showing the superior factor and inferior factor in Bajaj Platina Factor No. of respondents Low period Performance Outlook and design After sales and service Total 41 82 4 8 3 24 10 6 48 20 Percentage%

The graph showing superior factor and inferior factor in Bajaj platina

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100 80 60 48 40 20 0 0 -20 1 6 2 3 4 20 8 5 6 No. of respondents Percentage% 82

Table 8

Factors

No. of respondents

Percentage

Highly priced Low performance Outlook and design After sales and service Total

1 1

2 2

The graph showing the inferior factor:-

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9 9 8 7 6 5 4 3 2 1 0 8 6 4 3 2 1 1 2 No. of respondents Percentage 6

Out of the respondents found inferior factor in that in 2% found that the highly period 2% low performance 8% found that outlook and design and 6% found sales and service. Table no.9 Showing consumer opinion regarding complaint in Bajaj Platina Opinion No. of respondents Yes No Total 25 25 20 50 50 100 Percentage

the graph showing consumer opinion regarding complaint in Bajaj platina

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120 100 80 60 40 20 0 Yes No Total 50 50 100

Percentage No. of respondents

TABLE 10 Showing consumer opinion regarding after sales and services from the dealer:Opinion Satisfactory Un Satisfactory Total No. of respondents 44 6 50 percentage 88 12 12

Total

12

Un Satisfactory

12

No. of respondents percentage

Satisfactory

88

50

100

150

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CHAPTER 7

SUGGESSTIONS AND CONCLUSIONS:SUGGESTIONS:1) As the bike suffers from the few problems like fuel efficiency. The respondents suggest that the company should take steps to improve the fuel efficiency and other problems of the bike. 2) Some respondents are the opinion that their is problem of good grip in the tyers used. Hence that they recommended for charge to provide better road grip. 3) Respondents suggest that the company should take initiative in selling up more number of authorized services centers in different locality of the city. 4) Respondents feel that the price are Bajaj Platina model is high and suggested that Is should be brought down so that more people can purchase it. 5) Few of the respondents are of the opinion that the owners sales service of the dealer is not up to their expectation. Hence that the dealers should consider bringing improvement is their services to their consumers. 6) Frequent changes of model are not like by the respondents. 7) It is also suggested that company should open an retail outlets in different part of city for the distribution of spare parts.

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Questionnaire Dear Sir, I am happy to introduce myself as a Naveen Kumar B.G. studying final year B.B.M in A.R.G. College of arts and commerce davanagere. I have undertaken a project work entitled marketing of Bajaj Platina in davanagere city with special reference to Jain Bajaj Could you speak a few minutes in answering the following questions? The information given by you will be used only for my academic purpose your identity will be kept confidential. Thanking you, yours faithfully. Naveen B.G.

Questionnaire Please mention whatever [ ] applicable. 1. Name :

2. 3. a)

Address : Qualification : SSLC b) P.U.C.

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c) Graduation

d) Post graduation

4) Occupation a) Student c) Profession b) Business e) Employee

Others please specify___________________ 5) Income of family per month. a) Below 5000 c) 10,000-15,000 b) 5000-10,000 c) 15000 & above

6) Do you have any two wheelers (Bike?) a) Yes 7) If yes which bike you are having a) Bajaj Platina d) Passion b) Hero Honda d) Pulsor b) No

8) Do you have own Bajaj Platina. a) Yes b) No

9) If yes how did you come to know about this product? a) Advertisement c) Friends b) dealer d) News papers

10) What factor do you consider while purchasing Bajaj Platina vehicle? a) Price A.R.G college of arts & commerce b) Brand image 78

c) Performance and mileage e) Technology

d) Design and outlook

11) What is your opinion about the price of Bajaj Platina a) High b) Reasonable c) Low

12) Do you find any superior factor in Bajaj Platina against other? a) Yes b) No

13) If yes which superior factor do you consider? a) Performance c) After sales and service 14) If no which inferior factor. A) Highly priced c) Pick up b) Low mileage d) Low pick up b) Low priced d d) Outlook and design

15) Do you have complaint in Bajaj Platina Bike? a) Yes 16) If yes how often a) Rarely c) Occasionally 17) What is your opinion about the after sales and service from dealer? a) Satisfactory b) unsatisfactory b) Frequently b) No

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18) Do you recommended this brand to the potential buyer a) yes b) No

19) If Yes mention the reasons----------------------------------------------------------------------------------------------------------------------------------------------------------------------20) If No Please share ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------21) Your suggestions to the company? ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------22) Your suggestions to the dealer -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Place: - Davanagere Date :signature,

naveen B.G.

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Biblography Marketing management = Philip kotler C.N Sonnataki Marketing salesmanship and advertising Encyclopedia Website Magzines = = = Britannica Encyclopedia WWW.bajajautos.com Auto car march 2008. = Ramaswamy.

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