To Chuc Sukien

K NNG T CHC S KIN
TS. Lu Kim Thanh

HC VIN HNH CHNH QUC GIA 77-Nguyn Ch Thanh, H Ni T: 04.8357083 NR: 04.8636227 D: 0913045209 E-mail: luukiemthanh@yahoo.com
3/6/2007 Dr LuuKiemThanh/luukiemthanh@yahoo.com 1
Ni dung chng trnh

1. S kin: mc tiu v phn loi 2. T chc s kin 3. Nhng iu cn lu
3/6/2007
Dr LuuKiemThanh/luukiemthanh@yahoo.com
1 S kin: mc tiu v phn loi
3/6/2007
1.1.
Mc tiu
T chc s kin - Event Management: l khai trng, ra mt sn phm mi, hi ngh khch hng v.v... 1 mng ca PR. - Media Kit: quan h bo ch-truyn thng.
- Crisis Management: qun l khng hong. - Government Relations: quan h vi chnh ph. - Reputation Management: qun l danh ting ca cng ty. - Investor Relations: quan h vi cc nh u t. - Social Responsibility: trch nhim x hi ca doanh nghip.
3/6/2007
1.1.
Mc tiu
T chc s kin: Cng c tip th
T chc nhng s kin c bit cng c ph bin nht trong hot ng tip th vi mc ch l gy s ch cho sn phm hoc dch v ca doanh nghip, to s quan tm hn na t khch hng, t gip tng doanh s bn ca cng ty.
1.1.
Mc tiu
T chc s kin: Cn c nhng
Tri thc K nng Sc kho

1.1.
Mc tiu
T chc s kin: Ngh ca nhng tng Nhanh nhy, nng ng, sng to, c u c t chc, bit cch xoay x tnh th v ng ph trong mi tnh hung, l nhng phm cht ca nhng ngi lm cng vic t chc s kin.
1.2.
Phn loi
Khai trng, khnh thnh; ng th, khi cng. Gii thiu sn phm mi; hi ngh khch hng. Hi ch Hi ngh, hi tho; hp bo. Din trnh; pht biu ca CEO trc cng chng. Biu din ngh thut; Trnh din thi trang. Chng trnh Team building.. Cc k ngh, cc ngy l. K nim thnh lp; nhn danh hiu. Tic chiu i; tic tri (catering) T chc cc tr chi v cuc thi (th thao).
3/6/2007
1.2.
Phn loi
S kin trong nh S kin ngoi tri
3/6/2007
2 T chc s kin
2.1. Chun b (Before planning)
tng (concept) Mc ch s kin (objective) Ngn sch (budget) 2.2. Lp k hoch (Action plan) Chng trnh ngh s Nhng ngi tham gia iu kin vt cht 2.3. Trin khai (action) Tin hnh Kim tra nh gi
2.1.
Chun b tng (concept) Mc ch s kin (objective) Ngn sch (budget)
3/6/2007
11
2.1.
Chun b
C mt l thuyt chung M cho rng c mi gi s kin i hi phi mt t 5 n 10 gi lp k hoch t chc.
2.1.
tng
"Trong mt thi gian ngn phi thit k ra mt chng trnh kh hon ho. Khng ch n thun l mnh "lng" tn ca cng ty ln tng sn phm m phi lm sao cho sn phm y c "sng" trong s chim ngng ca khch hng"...
2.1.
Mc ch
"Trong mt thi gian ngn phi thit k ra mt chng trnh kh hon ho. Khng ch n thun l mnh "lng" tn ca cng ty ln tng sn phm m phi lm sao cho sn phm y c "sng" trong s chim ngng ca khch hng"...
2.1.
Ngn sch
K hoch ngn sch (Budget plans)
Ch ra k hoch ngn hn to li nhun v quan trng so snh kt qu t c vi k hoch. Xc nh c mc tiu phn u. D bo c sn phm, doanh thu, chi ph cn c trn cc d liu thu thp t th trng v phn tch d liu qua cc nm trc. Xc nh c lng vn v ngun vn. Trnh by v gii thch tm kim s h tr v tham gia.
Ti chnh
NHN S
BT NG SN
GI NHGI NH TINGUYN NGUYN TI
C vn? Vn loi no (u t/n)? Tnh trng ngm vn? (so vi chi-thu)
CNTT (IT) PHN PHI TI CHNH
NGNSCH SCH= =TR TR C C T NGN T

16
3/6/2007
M hnh ti chnh
TR LNG
MUA NGUYN VT LIU
HNH MHNH M TICHNH CHNH TI
KI MSOT SOT KI M CHIPH/L PH/L T C CHI IIT C TR LI LIN N VAY VAY TR THUH H V N THU IIV N UT T PHT PHTTRI TRI N U N
KHU HAO U T MI TR C PHN NG THU TR N

D BO BOL L UL L NG D U NG TI NM M T TI N T D KI KI NL L L D N IIL B NGCN CN THUCHI CHI B NG IITHU BOCO COQU QU S S D D NG BO NG
17
3/6/2007
2.2.
Lp k hoch Chng trnh ngh s Nhng ngi tham gia iu kin vt cht
3/6/2007
18
2.2.
Lp k hoch
C mt l thuyt chung M cho rng c mi gi s kin i hi phi mt t 5 n 10 gi lp k hoch t chc.
K hoch l g?
Bn hng dn: cho ai thc hin vic g trong mt giai on nh vi mt ngun vn
Dr LuuKiemThanh/luukiemthanh@yahoo.com 20
3/6/2007
Tnh d phng
K hoch l d kin hnh ng, nhng khng l chnh hnh ng.

CC YU CU K HOCH
Da trn cc d liu. thng tin cn thit. Lp lun c mch lc. H tr cc mc tiu.
3/6/2007
22
2.2.
Thng tin ni dung

AI? WHO
CIG? WHAT U? WHERE
KHI NO? WHEN
TH NO? HOW
3/6/2007
23
2.2.
Thng tin ni dung

AI? WHO
TH NO? HOW
CIG? WHAT U? WHERE
KHI NO? WHEN
3/6/2007
24
2.2.
Nhng vn c bn
Ch nh ngi ph trch ton b s kin, c th x l mi vic hoc n c thc hin. i tng: cc thnh phn c lin quan Quyt nh v ch ca s kin: Mc ch ca s kin l g? Mc tiu bn mun t c l g? Bn mun to ra nhng tc ng g? C cu v sn phm m cng ty nh ra mt khch hng l g?
2.2.
Nhng vn c bn
Thi hn hon thnh cc phn vic khc nhau: Bi din vn cn phi hon thnh vo ngy no? Khi no cn gi ngh cung cp ti liu? Khi no cc ph chun cn c thc hin? Ngy gi tin hnh? Ngy no bt u gi giy mi? T chc cc cuc hp nh k vi nhng ngi tham gia t chc s kin m bo rng cc cng vic ang c trin khai.
2.2.
Nhng vn c bn
Quy m s kin. a im. Hy n ni t chc s kin t nht l mt ngy trc khi din ra s kin kim tra v cc cng vic chun b. Trang tr; bi tr; m thanh; nh sng; chp nh, quay phim, v.v Thi tit. Chin lc giao tip; Phin dch; Trang phc. Vn an ninh. Vn qu tng, chiu i
2.2.
Nhng vn c bn tm tt
Ch , vn kin Chng trnh ngh s Thnh phn- quorum Giy mi Phng hp Trang phc n khch
2.2.
Nhng vn c bn
Chun b cun sch nh cung cp thng tin nhanh v s kin bao gm chng trnh lm vic, danh sch i biu tham d, cc ni dung pht biu ch yu hoc din vn, tiu s ca cc nhn vt quan trng s tham d, mt bn tm tt cc vn chnh tr v cc vn quan trng khc, cc bi vit lin quan n nhng vn ny. Sau s kin, vit th cm n nhng ngi tham gia t chc s kin nh cc i biu quan trng v nhn vin. T chc mt cuc hp kim im vi nhn vin v vit bo co nhanh v nhng vic din ra ng v cha ng k hoch nhm mc ch rt kinh nghim t chc cc s kin trong tng lai.
2.2.
Chng trnh ngh s
Vn bn lit k cc ni dung cng vic cn c tin hnh ph hp vi mc tiu ca s kin.

M hnh Qu chung Chng trnh ngh s (theo John E.Tropman)
Cng vic
Thi gian
Ngun lc
3/6/2007
31
2.2.
Thnh phn tham gia Lnh o Khch VIP Hnh chnh L tn - phc v Khch mi Thnh phn khc
2.2.
iu kin vt cht a im (hi trng; sn din) Trang tr. Bi tr. Thit b m thanh; nh sng. Cc trang b khc.
2.3.
Trin khai Tin hnh Kim tra nh gi
3/6/2007
34
2.3.
Tin hnh
Khai mc Din trnh B mc
3/6/2007
35
2.3.
Kim tra
Hng mc tiu. m bo CTNS. Bu khng kh. Th tc; bin bn.
3/6/2007
36
2.3.
nh gi
Hy quan st mt s kin v cho bit:

2.3.
nh gi
1. Ch ta:
Bt u c ng gi? Mi mc CTNS c thi gian? C kim sot c s lc ? Phn hi tn hiu pht biu? Ngh quyt c r rng? C im tnh v ngoi giao? Kt thc c ng gi?
3/6/2007
2.3.
nh gi
2. Th k:
- Phn pht c ti liu? - C nm vng trnh t, th tc? - C tham gia tho lun? - Ghi bin bn th no?
2.3.
nh gi
3. i biu:
Tham gia tch cc, xy dng? C ngt li ngi khc? C hiu vn tho lun? Nht tr chung hay theo a s? Thi i vi CTNS? C tham d n cng?
3/6/2007
3 Nhng iu lu
Nhng iu kin c bn Phi hp cc s kin 10 b quyt thnh cng
3/6/2007
41
Nhng iu kin c bn
C ba yu t mt event c th c t chc: 1) Phi tha mn c yu t chnh quyn, tc chnh quyn cho php t chc. 2) Khch hng, tc l ngi b tin ra t chc. 3) i tng nhn c thng ip t event.
Phi hp cc s kin
t chc mt s kin thnh cng, cn phi hp cc s kin. Trong tip th, bn c th s dng hnh thc qung co hay lm cng tc i ngoi (public relations PR) m khng cn phi t chc mt s kin. Nhng mt s kin c tc dng, cn phi phi hp c qung co v PR. Vic phi hp ba cng c ny cng khc nhau tu theo mi loi s kin.
10 b quyt thnh cng

1. T chc s kin l kt hp gia bn hng v tip th 2. T chc s kin phi l mt thnh phn khng th thiu trong chin lc tip th hn hp 3. Xc nh i tng khch hng mc tiu 4. t mc tiu c th 5. T chc s kin khng phi l mt cng c tip th a nng 6. Vi mt chng trnh tip th ko di nhiu thng lin, s kin thng mi ch cn din ra trong mt vi ngy 7. Qung b s kin 8. Thit lp v theo st cc mi lin h 9. Nhn lc l yu t quan trng 10. S kin thng mi phi phc v cho mc tiu kinh doanh
Xin trn trng cm n!

TS. Lu Kim Thanh
HC VIN HNH CHNH QUC GIA
77-Nguyn Ch Thanh, H Ni
T: 04.8357083 NR: 04.8636227 D: 0913045209 E-mail: luukiemthanh@yahoo.com


To Chuc Sukien

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

To Chuc Sukien

Uploaded by

Copyright:

Available Formats

K NNG T CHC S KIN

TS. Lu Kim Thanh

Ni dung chng trnh

1 S kin: mc tiu v phn loi

Tri thc K nng Sc kho

Chun b tng (concept) Mc ch s kin (objective) Ngn sch (budget)

C vn? Vn loi no (u t/n)? Tnh trng ngm vn? (so vi chi-thu)

CNTT (IT) PHN PHI TI CHNH

NGNSCH SCH= =TR TR C C T NGN T

KHU HAO U T MI TR C PHN NG THU TR N

K hoch l d kin hnh ng, nhng khng l chnh hnh ng.

Thng tin ni dung

Thng tin ni dung

CIG? WHAT U? WHERE

KHI NO? WHEN

Chng trnh ngh s

Vn bn lit k cc ni dung cng vic cn c tin hnh ph hp vi mc tiu ca s kin.

M hnh Qu chung Chng trnh ngh s (theo John E.Tropman)

Trin khai Tin hnh Kim tra nh gi

Khai mc Din trnh B mc

Hy quan st mt s kin v cho bit:

10 b quyt thnh cng

Xin trn trng cm n!

T: 04.8357083 NR: 04.8636227 D: 0913045209 E-mail: luukiemthanh@yahoo.com

You might also like