Unit I : Marketing of Health care Services: Over view of services sector, healthcare services marketing; socio-economic factors, choices

and preferences of the customers of health services and the factors influencing them in the selection of hospitals. Healthcare Products and Services, Seven Ps of Health care services; service quality in selected hospitals with a quantitative approach. Customer Relations management, Marketing practices of the selected corporate hospitals Escorts, Apollo, Bhatia;. Unit ? II: Financial Management in Hospitals: Over view of managing finance in Hospitals. Techniques of Financial analysis ? Funds flow analysis, break-even analysis and ratio analysis. Investment Decision: Criteria for investment evaluation ? Pay-back period ?Discounted cash flow techniques, NPV, P I and I R R Working Capital Management: Concept of working capital and operating cycle ? Determinants of working, capital in Hospitals ? Estimating working capital requirements financing of working capital ? Management of inventories ? Inventory control systems ? Receivables Management, Cash Management in Hospitals. Unit III: Human Resources Management: Role of HRM in hospitals ? Human Resource Planning: process ?Recruitment Selection: Recruitment policy ? Sources, methods ? Selection Process: Training of Employees in hospitals; Wage and Salary Administration; developing wage and salary structure ?Working conditions ? Safety ? Welfare ? Employees? health services. Labor Laws Applicable to Hospitals: Industrial Employment (Standing Order ) Act, 1946 ? Shops and Establishment Act, 1954 ? Employment?s State Insurance Act, 1948 ? Employees? Provident Fund Act, 1952 ? Payment of Gratuity Act, 1972 ? Maternity Benefit Act, 1961-: Minimum Wages Act, 1948 ? Payment of Wages Act ,1936 ? Payment of Bonus Act, 1965. Consumer Protection Act 1986 Unit IV: Production and Costs functions: Introduction to Productivity and Work Measurement:, Hospital layout, setting work standards, techniques of work measurement, time and motion study, standard time, PMT, work sampling, calibration of hospital equipments, Ancillary services Unit V: Store management, Bio-medical waste management, Critical care services, Media management during crisis, Ethics in Health care Business, Medical Insurance, Healthcare Marketing in the Twenty-First Century