PRICE EVALUATION 1. Which of these statements describe your usage of [product]? Use regularly. Use occasionally. Use rarely.

ly. Never use. 2. What is the price that you normally pay? $10 $20 $30 $40 3. What price do you think is appropriate for this [product]? $10 $20 $30 $40 INTRODUCE NEW CONCEPT (PRODUCT) 4. Which of these statements best describes how much the [product] is worth? Worth a lot less than what I paid for it.... Worth a little less.... Worth as much as.... Worth a little more.... Worth a lot more.... 5. What is the max that you would pay for the [product] after which you would say it is not worth it? Select one $10 $20 $30 $40 6. What is the minimum price below which you would feel that the quality is suspect? Select one $10 $20 $30 $40 7. How likely are you to try the [product] if it is sold at? Very unlikely Quite Unlikely Neither likely nor unlikely Quite likely Very likely 8. What are the reasons you feel this way?