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reveal
PUBLIC RELATIONS

Manship School of Mass Communication 221 Journalism Building Baton Rouge, LA, 70803 225-578-2336

Media Advisory
FOR IMMEDIATE RELEASE May 1, 2013 FOR MORE INFORMATION, CONTACT: Helen Butts Account liaison (225) 810-8751 hbutts1@tigers.lsu.edu

SCVNGR trek created to discover Baton Rouges unique atmosphere for BRAC What: Reveal PR created a trek for the geolocation-based mobile gaming application, SCVNGR. The trek included several locations around the Baton Rouge area, such as The Shaw Center for the Arts, Baton Rouge Beach and the Old State Capitol. These treks are online scavenger hunts that include various challenges. The trek, Uncover BR, was created for the Baton Rouge Area Chamber to promote the unique and growing atmosphere of the capitol city by. BRAC is a nonprofit organization that is dedicated to fostering a strong, growing economy throughout the Baton Rouge area. This trek was created in April of 2013 and will expire Dec. 31, 2013. SCVNGR can be found online at www.scvngr.com or on the mobile application store on any smartphone. Reveal PR was chosen to create a specific trek for BRAC to discover what Baton Rouge has to offer, classic and modern. This trek shows the uniqueness of Louisianas capitol. The users of the SCVNGR app will take part in the Uncover BR trek, which will show the unique and fun opportunities Baton Rouge has to offer. This in turn will create awareness and promotion of the city for BRAC. ###

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