Professional Documents
Culture Documents
1
150% Average Return Since IPO O* 100% 50%
Tell a story! y
IPO Decade: 2000s 1990s 1980s
86% 89%
Every yvizshouldtella story.Asyoucreateyour visualization,makesure tocontinuallyask,What storydoesthistell? tell? Thisviz showsusthat companiesthatIPOd afterreaching profitabilitywerefar moresuccessfulinthe longrun run.
39%
36%
0% 0
Year 1 255
Year 2 510
Year 3 765
2
800K 600K 400K 200K
0K
Sometimesthesmallchangesmakeallthedifferenceinunderstanding
3
0-15 50% 40% Per rcent of Total Users
30%
20%
10% 0%
Usetwocoordinatedviewstoshowdepth, ratherthantryingtoplaceeverythingintooneview.
>
Besidesbeingdifficulttoread,gaugestakeuptonsofspace.Usebulletscharts!
2007
2008
2009
Labelsarewonderfulforcallingoutkeydatapointsandactions
2010
Make it interactive!
y 10 No ornamentation necessary