You are on page 1of 1

MKTG2010 Marketing Management 2012/13 Term 2 Marketing Seminar Reflection Essay

After attending the marketing seminar, you are required to write a short reflection essay on the talk. The reflection will account for 5% of the total grade, and your participation in the discussion (e.g. comment on other students reflection) will account for 5% of the total grade (i.e. the whole exercise will account for 10% in the total grade).

Description and requirements: The reflection could be an analysis, a critique or some recommendations regarding the marketing strategy of the company, however you do not need to summarize what the speaker said in the seminar. Please keep your reflection essay below 300 words. You should a) submit a reflection essay and b) comment on others essays. Please follow the format as illustrated in the sample thread, subject of your post should be (your full name), (your Student ID number). If you fail to follow the format or deadlines, your work might not be marked.

How to submit your reflection/comments: Post your reflection essay on BlackBoard discussion board > Marketing Seminar Reflection before 11:59pm, 5 April 2013. Comment on your classmates work before 11:59pm, 12 April 2013.

You might also like