Developed a new type of sole whose tiny rubber studs made it springier than all the rest in the

market

CFO CORP SEC PRES, Direct to consumer operations New Business development AFFILIATES chair man of BOARD BOD CEO NIKE BRAND LEGAL AND CORPORATE AFFAIRS HR BRAND MGMT SPORT MRK MERCHANDISING & PRODUCT

Dual leadership style

Joint venture partners , alliances

Customers and users Unions Regulatory authorities Local communities and citizens

New entrants low Suppliers low

Substitutes high

NIKE
Buyers moderate

Rivalry high

WEAKNESSES: Highly depended on foot wears History of violations of over time laws and minimum wage rates in Vietnam Accusations of poor conditions in the work place.

Accusation of exploiting workforce that will work for cheap in overseas countries.
Constant focal point for negative criticism by anti globalization groups

INTERNATIONAL LABOR PRACTICES

STRATEGY FORMULATION

FINANCIAL ISSUES

MARKETING ISSUES

STRATEGY FORMULATION

ERNST & YOUNGS

COMPREHENSIVE REPORT

REPORTS REVIEW

NIKE 7.2m endorsement deal with the university of north Carolina was breached in 1997. Soccer coach at St. Jones university James Kead publicly quits his job rather than wear the swoosh

Adidas

Liz Claiborne

Reebok

Levis

L.L.Bean

Philips Van Heusen

THANK YOU