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  • Brand Architecture: Corporate Product and Brand Relationship

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    Ravi Dhudiya
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    BRAND ARCHITECTURE Corporate Product and Brand Relationship No Go Limit Leveraged Extensions Spontaneous Extensions Brand Stretching Core Extensions Brand Essence Brand Extension BRAND RELATIONSHIP SPECTRUM Structuring your brand - Product Matrix to create healthy brand portfolio.

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    23792210 Brand Architecture

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    BRAND ARCHITECTURE Corporate Product and Brand Relationship No Go Limit Leveraged Extensions Spontaneous Extensions Brand Stretching Core Extensions Brand Essence Brand Extension BRAND RELATIONSHIP SPECTRUM Structuring your brand - Product Matrix to create healthy brand portfolio.

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    108 views5 pages

    Brand Architecture: Corporate Product and Brand Relationship

    Uploaded by

    Ravi Dhudiya
    BRAND ARCHITECTURE Corporate Product and Brand Relationship No Go Limit Leveraged Extensions Spontaneous Extensions Brand Stretching Core Extensions Brand Essence Brand Extension BRAND RELATIONSHIP SPECTRUM Structuring your brand - Product Matrix to create healthy brand portfolio.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    of 5

    BRAND ARCHITECTURE

    Corporate Product and Brand Relationship

    No Go Limit Leveraged Extensions Diversifications Spontaneous Extensions

    Brand Stretching

    Core Extensions Brand Essence

    Brand Extension

    BRAND RELATIONSHIP SPECTRUM


    Structuring your Brand Product Matrix to create healthy brand portfolio.

    Linking Brands

    House of Brands A Branded House

    Sub Brands (under a Master Brand)


    Endorsed Brands

    Branded House vs. A House of Brands

    Tata salt Tata Mobile Tata Steel Tata Indiacom


    Tata The Branded House

    Vicks Head & shoulders Old spice Camay Ariel


    P&G A House of Brands

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