INFORMATION TECHNOLOGY SECTOR

Personal computer

Portable digital music player

Mobile

GLOBAL MARKET
Aggresive prices
Rapid adoption of technology

New products

High price sensitivity

PRICE COMPETITION
PROFIT MARGIN
8000% 7000%

6000%

5000%

4000%

3000%

2000%

1000%

0%

2008

2007

2006

2005

2004

2003 Standard & Poors

Profit margin

Net income

Net sales

FOCUS IN MOBILE COMUNICATION DEVICES

SMARTPHONE SHARE

Source: www.wikinvest.com

IMITATIONS OF IPHONE'S

CONSECUENCES OF ECONOMIC CONDITIONS

Postpone spendin Negative efect on the demand

Forecast for Apple and the IT sector

IT INDUSTRY
The ICT industry has slowed growth continues in some markets and products. Overcapacity troubling companies Steep decline in demand Investments in productivity necessary Sharp drop in turnover The hardware market will be increasingly undifferentiated A migration towards services will be inevitable

BRAND MANAGEMENT

Narrow, highly focused product range Hit products instead of incremental steps High impact roll-out, held during periodical keynotes

Not but only also Personal Portable Computers Devices

Apples corners

OR

BEST PERFORMING STOCKS

Symbol USATP AAPL SILC SYNA SYX PALM MCRS HPQ CYRD WDC Company Name Usa Technologies Inc Apple Inc Silicom Ltd Synaptics Inc Systemax Inc Palm Inc New MICROS Systems Inc Hewlett-Packard Co. Cyberecord Inc Western Digital Corporatio Percent Change 1,678.18% 714.29% 157.01% 84.46% 77.80% 47.71% 42.39% 35.06% 33.33% 32.39%

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What will be the future without CEO Steve Jobs managing the business?

Apple