1.

Cho 1 v d v thnh cng v tht bi ca marketing in t Wal-mart - mt tp on bn l ln nht th gii l mt trong nhng v d in hnh ca vic thnh cng trong vic ng dng marketing in t. Trc khi c ng dng thng mi in t vo hnh thc bn hng, Wal-Mart s dng chin thut tip th quan h trc tip n tng khch hng mt. Vic ny c thc thi bi ton b nhn vin Wal-Mart, c bit l mt i ng cc nhn vin chuyn chm sc khch hng. Cch thc ny cng c cc cng ty trong ngnh bn l s dng trit nhm th hin s quan tm ca h n khch hng. Ngy nay, khi cng ngh thng tin pht trin mnh m, thng mi in t c ng dng rng ri Wal-mart ch ng lin kt vi cc website v tn dng h thng bn hng trc tuyn pht trin. Wal-mart tng cng h thng thng mi in t bng vic lin minh vi AOL vo nm 2011 cung cp internet n vng ngoi v nng thn c bit l vng cha c ca hng ca Wal-mart. Mc ch ca Wal-mart l thu ht nhng phn on th trng mi v gim tc ng i vi cc ca hng hin ti. Wal-mart cng s dng m hnh bn l thch hp kt hp gia marketing in t v marketing truyn thng. Nh vo vic ng dng marketing in t Wal-Mart t c nhng thnh cng nht nh c th l tri qua hng chc nm, Wal-Mart lun c tc tng trng u n. Nm 2006, doanh thu t gn 300 t USD. Wal-Mart Stores Inc lun ng u trong bn Danh sch 500 cng ty ln nht th gii ca tp ch Fortune. Ngun: Sch Made in America ca Sam Walton xut bn nm 1992

2. Cc phng thc thanh ton mua hng qua web ti vit nam
Thanh ton qua mng hay thanh ton trc tuyn l mt khi nim khng cn xa l vi ngi dng internet th gii ni chung v Vit Nam ni ring. C rt nhiu hnh thc thanh ton qua mng nhng khng phi tt c cc phng thc ny u c Vit Nam hin nay. Vit Nam hin nay p dng cc hnh thc sau: Thanh ton bng cc loi th l phng thc ph bin nht. Ba loi th c dng ph bin thc hin thanh ton n t l th tn dng, th ghi n v th mua hng. Th hai, phng thc thanh ton qua cng c cng thanh ton in t F@st MobiPay v cng thanh ton ng . Thanh ton bng v in t c v in t mobivi, v in t Payoo, v in t Vnmart, v in t net Cash PayNet. Vi phng thc thanh ton bng in thoi di ng, khch hng khng cn mang theo v m vn c th chi tr nh chic in thoi cm tay. Ngoi ra cn c phng thc chuyn khon ngn hng: thng qua ATM hoc giao dich trc tip ti ngn hng ch ti khon chuyn khon sang ti khon ngi bn mt s tin trc khi nhn hng. Tuy nhin, Tr tin mt khi giao hng l hnh thc thanh ton in t c ngi mua hng a thch v n c xem l hnh thc hiu qu nht Vit Nam hin nay do thng mi in t cha mang li nim tiun tuyt i cho ngi tiu dng. Cc hnh thc thanh ton in t Vit Nam ngy cng a dng ha hn s em li nhng c hi kinh doanh mi cho cc doanh nghip. Ngun: Gio trnh thng mi in t cn bn- Trng i hc Ngoi Thng http://vi.scribd.com/doc/20684727/On-Tap-Thuc-Hien-Don-Hang-Trong-TMDT

3.

Chn 1 ngnh hng ti Vit Nam v Phn tch tc ng ca

Thng mi in t vi ngnh hng

Thng mi in t ang khng ngng pht trin v tr thnh mt b phn khng th thiu ca cuc sng. N ang tc ng tng ngy tng gi n tt c cc lnh vc, cc ngnh ngh v ngnh m nhc cng khng phi l ngoi l. Cng vi s pht trin ca cng ngh thng tin, Internet ang tc ng mnh m ti ngnh m nhc. Vi Internet th ngy nay ranh gii v vai tr gia my ch v my khch m i: cng ngh ng truyn bng thng rng, lun trong trng thi kt ni, cng ngh chia s d liu ngang hng cng c kh nng chuyn mt my tnh c nhn thng thng nht thnh mt my ch. Nhng thay i lm nn nhng thay i trong ngnh m nhc. Th nht, l hng duy nht t sn xut ti vic phn phi thay i, ngi tiu dng v cc b phn trong ngnh m nhc ha trong mt mng vi s h tr ca Internet. Th hai, l cc chc nng ca hot ng sn xut, phn phi v Marketing tr thnh cc ng dng, mang tnh trung lp v t ph thuc hn vo s khng chc chn ca cc mi quan h tng tc qua li gia cc ngh s v cc doanh nghip ca lnh vc m nhc. Cng ngh tr thnh ngun lc chung cho tt c nhng ai tham gia vo ngnh. Cc thay i trn phn no cho thy tc ng mnh m ca thng mi in t n ngnh m nhc ni ring v cc ngnh ngh khc ni chung Ngun: Gio trnh thng mi in t cn bn, ch bin: PGS.TS. NSUT Nguyn Vn Hng

4, Phn tch nhng ri ro chnh m doanh nghip c th gp phi khi tham gia thng mi in t v xut mt s gii php
Vit Nam l nc i sau trong ng dng thng mi in t v mc pht trin ca lnh vc ny cn hn ch nhng cng khng th trnh khi nhng ri ro m cc nc pht trin v thng mi in t gp phi. V doanh nghip s dng thng mi in t c th xem l nhng nn nhn chnh. Cc ri ro m doanh nghip c th gp phi trong thng mi in t c th chia thnh bn nhm c bn: ri ro iu kin, ri ro v cng ngh, ri ro v th tc, ri ro v quy trnh giao dch ca t chc, v lut php v cc tiu chun cng nghip. Cc nhm ri ro ny khng hon ton c lp vi nhau m i khi chng ng thi cng xy n v khng xc nh tch bch r rng c. Nu cc ri ro ny ng thi xy ra , thit hi i vi t chc c th rt ln c v uy tn, thi gian v chi ph u t khi phc hot ng tr li bnh thng. hn ch c nhng ri ro, doanh nghip trc ht phi s dng cc bin php nhm m bo rng trong ni b mng ca doanh nghip cc hot ng s c m bo an ton khi cc v tn cng hoc xm phm t bn ngoi vo h thng mng nh tng la, mng ring o. Hoc doanh nghip cng c th mt s bin php khc nh s dng mt khu, phng chng vi rt, gii php an ninh ngun nhn lc, gii php v trang thit b an ninh mng Ri ro m doanh nghip c th gp phi trong thng mi in t ang ngy cng a dng v phc tp, gy nn nhng tn tht rt ln cho cc doanh nghip. V vy, trnh nhng thit hi khng ng c, cc doanh nghip nn khng ngng nng cao kh nng phng trnh ri ro trong thng mi in t. Ngun: Gio trnh Thng mi in t cn bn, NXB i hc Ngoi Thng

5, 7 C mt website thng mi in t B2C thnh cng

Khi xy dng mt gian hng thng mi in t, doanh nghip c nhiu tiu ch nh gi, tuy nhin m hnh 7C c coi l m hnh nh gi kh ton din cc yu t c bn ca mt gian hng thng mi in t: Ni dung (Content), Thng mi (Commerce), Thm m (Context), Giao tip (communication), C bit ha (customization), Cng ng (community) v Lin kt (connection) Mt website thnh cng l mt webiste c ni dung hp dn, b ch, hp vi ch ca vic xy dng website v thn thin vi b my tm kim v ng thi c cp nht thng xuyn. V thng mi, cc mt hng ang bn trn website cn a dng v phong ph, qu trnh bn v mua hng din ra d dng, nhanh chng v tin li nhng vn m bo tnh chnh xc cao. V thm m, hnh nh, mu sc, c ch cn hi ha v bt mt. V giao tip, cng ng, lin kt u l nhng tiu ch nh gi tnh tng tc kt ni ca website. Website thnh cng cn c s tng tc, kt ni nhanh chng n gin v hiu qu, m bo tin cy cao. T vic tng hp li cc tiu ch trn chng ta s c mt ci nhn ton din v mc hiu qu v thnh cng ca mt website. Tuy nhin, mt website thnh cng khng c ngha phi p ng c tt c cc ch C trn m c th tp trung vo mt ch C hay mt vi ch C to ra im mnh hay mt vi im nhn ca website.

6, cc cp ng dng TMT trong doanh nghip. Minh ha

Thng mi in t ang ngy cng c ng dng su rng trong cuc sng ca chng ta ni chung v doanh nghip ni ring. C rt nhiu cc phn chia cc cp ng dng thng mi in t c th c th chia theo ba cp : thng mi thng tin, thng mi giao dch v thng mi cng tc. Cp mt - thng mi thng tin(i-commerce) doanh nghip c website trn mng cung cp cc thng tin v sn phm v dch v, trao i m phn, t hng qua email, chat, forum. Tuy nhin, Cc hot ng thanh ton giao hng vn din ra nh truyn thng. Nh c s ra i ca thanh ton in t m thng mi in t thng tin tin thm mt cp na l thng mi giao dch (t-commerce). Cp ny cho php vic k kt hp ng qua mng v thanh ton in t. ng thi, Trong giai on ny doanh nghip cng xy dng c mng ni b cng nh ng dng cc phn mm qun l nhn s, k ton, bn hng. Cp ba- thng mi cng tc(c-commerce ) y l cp cao nht ca ng dng thng mi in t hin nay. Khch hng c th thc hin mi th trn website. Giai on ny i hi tnh cng tc, phi hp cao gia ni b doanh nghip, doanh nghip vi nh cung cp, khch hng ngn hng, c quan qun l nh nc. Giai on ny i hi vic ng dng cng ngh thng tin trong ton b chu trnh t u vo ca qu trnh sn xut cho ti vic phn phi hng ha. Doanh nghip trin khai cc h thng phn mm qun l khch hng, qun tr chui cung ng, qun tr ngun lc doa nh nghip. S pht trin v cc cp ca ng dng thng mi in t ang gp phn khng nh vo vic hon thin kinh doanh in t ca doanh nghip v ng thi gip cho cuc sng ca chng ta ngy cng tin nghi v d dng hn bao gi ht.

Phn tch ng dng tmt trong 1 ngnh hng

Thng mi in t ang c ng dng rng ri trong tt c cc lnh vc, cc ngnh ngh v ngnh gio dc cng khng phi l ngoi l. Vi s pht trin ca cng ngh in t v c bit l s ra i v pht trin ca Internet, bn cnh o to trc tip trn ging ng hay o to t xa trc truyn thng, ngnh gio dc cung cp nhng hnh thc o to mi l hnh thc o to in t. o to in t c th o to trc tuyn hoc hn hp. Vi o to in t, thc hin cc hnh thc o to thay cho vic n lp nghe ging nh truyn thng th chng ta s dng cc phng tin in t nh i, ti vi, CDChng ta cng c s dng Internet cung cp cc kha hc trc tuyn trong cho php trao i gia gio vin v ngi dng qua mng vi hnh thc o to trc tuyn. Ngoi ra, o to hn hp cng l mt trong nhng ng dng b ch m thng mi in t mang li cho ngnh gio dc. N l mt s kt hp th v gia o to trc tuyn v hng dn trc tip. Cc ng dng ca thng mi in t trong ngnh gio dc ang ngy mt pht trin mnh v th hin mc hu ch ca mnh. Cc ng dng khng ch gip nng cao nng lc cung cp dch v o to, nng cao cht lng hc m cn mang n nhng hiu qu v chi ph, tng cng kh nng nm gi cc k nng v c s h tng v cng ngh thng tin ng dng thng mi in t mang li cho ngnh gio dc ang ngy mt pht trin phn no cho thy tc ng mnh m ca thng mi in t mang li cho cuc sng.

Ly v d v ri ro trong thng mi in t Vit Nam v nh gi, phn tch, gii php cho trng hp "
Vit Nam l nc i sau trong ng dng thng mi in t v mc pht trin ca lnh vc ny cn hn ch nhng cng khng th trnh khi nhng ri ro m cc nc pht trin v thng mi in t gp phi. Mt v d c th v ri ro cng ngh ph bin l v tn cng vo chodientu.com.

Ngy 19/9/2006, Cng ty Gii php phn mm Ha Bnh chnh thc tha nhn tn min www.chodientu.com b hacker tn cng, mt quyn kim sot v phi chuyn sang dng tn min mi www.chodientu.vn. Ngy 23/9/2006, www.chodientu.com tip tc b chim quyn kim sot v tr sang mt trang web vi ni dung bi nh gim c cng ty. Nguyn nhn website b tn cng chnh l h qu ca vic ch quan, b ng thng tin, qu s h trong bo mt ca cng ty, trang web ca cng ty thng khng c ngi chuyn trch bo mt, khng canh gc thng xuyn h thng my ch, website nhm pht hin cc l hng v kp thi. V vy, hn ch cc v tin tc tn cng, cc c quan, doanh nghip cn tng cng cng tc bo mt bng cc gii php ng b v k thut v con ngi. Khi b tin tc tn cng, qun tr cc website cn bnh tnh x l, lin h vi cc c quan c chc nng gii quyt. Khng bin mnh t ngi b tn cng thnh ngi i tn cng. Qun tr website cn thng xuyn theo di bin bn hot ng nm c cc du hiu l, hnh ng nghi vn ca hacker; sm pht hin v v l hng bo mt. ng thi, s dng cc cng c k thut ngn chn, phng nga, bo v cho cc server, website. T v tn cng vo chodientu.com phn no cho thy mc nghim trng ca cc ri ro trong thng mi in t. V vy, trnh nhng thit hi khng ng c, cc doanh nghip nn khng ngng nng cao kh nng phng trnh ri ro trong thng mi in t. Ngun: Gio trnh Thng mi in t cn bn, NXB i hc Ngoi Thng

Cc bc tin hnh ch k in t:
Cng vi s pht trin ca thng mi in t, ch k in t ngy cng c s dng rng ri trn th gii. Vi cng ngh kha cng khai, ch k in t c coi l cng c an ton, hiu qu v d s dng vi cc t chc v c nhn khi tin hnh cc giao dch in t. Tuy nhin, mun s dng c ch k in t i hi chng ta phi nm vng quy trnh to lp n Bc 1: Rt gn vn bn bng phn mm rt gn Bc 2: To ch k s bng kha b mt v vn bn rt gn Bc 3: Gi vn bn gc, ch k s, kha cng khai, chng ch s cho ngi nhn Bc 4: Gii m ch k s ca ngi gi bng kho cng khai c vn bn rt gn 1 Bc 5: Rt gn vn bn gc nhn c c vn bn rt gn 2

Bc 6: So snh hai vn bn rt gn thu c kim tra tnh tnh ton vn ca ni dung