Title: If You Run

Target Audience: Style/Iconography:

15-30 year olds due to themes of split personality and having explicit
murders.
Both genders but mostly female because the main character is female.
People with an interest in crime and murder films.
No specific ethnicity.
Middle/working class due to the main protagonist having a middle class
occupation (policewoman).
Creative camera work including canted angles
Editing-Fast paced, earthquake effect is to be
used.
Visual signifiers – the bandage on the woman’s
wrist in the mental hospital links with the cut she
gets in her bathroom. The badge signifies that she
is a police woman.

Representations:
The typical representation of the hero
is subverted because she is actually
the villain too.
Also the police are generalized as
protagonists in films whereas ours
show our policewoman as the
antagonist too.
Conventions:
Twist – the hero turns out to be the villain.
Restricted narrative-The audience sees the film
from the ‘protagonists’ point of view.
Starts with disruption-woman gets attacked in
opening sequence.
Flash forwards-shots of her in the mental hospital
. tries to escape but the attacker cuts her
Red Herrings-she is actually the antagonist.
THRILLER
Opening Sequence:
Starts with the police officer chasing the
‘murderer’.
We see intertwined clips of the woman in
the mental hospital speaking.
After the running and mental hospital
clips, we see her coming home and
about to wash her face in the bathroom.
The ‘Murderer’ Appears behind her, as
she dries her face she sees the
‘murderer’ in the mirror’
There is a fight between them as she
arm with the knife.
Institution:
We will produce ‘If You Run’ through an
independent film company that we created
ourselves called ‘A Pulse A Shiver
Productions’.
We chose to make it independent because
there are themes and subverted
representations in our film that will not
appeal to a mainstream audience.
Technology:
We will use a DV digital camera
We will also make our own music on
Apple iMac, from the use of
‘Garageband’.
For the post production we will be
editing our footage on the Apple iMacs.