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  • Ad Brief Format

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    Surabhi Mokashi
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    This advertising brief format outlines 9 questions to consider when developing an advertising campaign: who the target audience is, what they currently think and do, what the advertising wants them to think and do, the core brand insight, what the advertising should say and why consumers should believe it, the desired tone, and any executional factors to consider.

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    Ad Brief Format

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    This advertising brief format outlines 9 questions to consider when developing an advertising campaign: who the target audience is, what they currently think and do, what the advertising wants them to think and do, the core brand insight, what the advertising should say and why consumers should believe it, the desired tone, and any executional factors to consider.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    3 views1 page

    Ad Brief Format

    Uploaded by

    Surabhi Mokashi
    This advertising brief format outlines 9 questions to consider when developing an advertising campaign: who the target audience is, what they currently think and do, what the advertising wants them to think and do, the core brand insight, what the advertising should say and why consumers should believe it, the desired tone, and any executional factors to consider.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    ADVERTISING BRIEF FORMAT

    1) Why are we advertising?

    2) Who are we talking to?

    3) What does the target audience think and do now?

    4) What do we want them to think and do as a response to advertising?

    5) What is the core brand insight?

    6) What should the advertising say?

    7) Why should the consumer believe it?

    8) Desired tone and manner of the advertising?

    9) What executional considerations are there?

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