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Contact: Caitlin Klein Genki-Su 201.970.6709 caitliak@usc.edu Genki-Su Launches New All-Natural Vinegar Drink Bringing Japanese Culture to America Genki-Su Promotes Healthy Living LOS ANGELES- Today, Genki-Su, a Portland, Oregon based beverage company, launches the 100 percent natural Japanese drinking vinegar. Made from coconut vinegar infused with fresh fruit, the drink provides an alternative to energy drinks for a healthy lifestyle. The drinking vinegar can be purchased either online at Beveraton Uwajimaya Peoples Co-Op or served at Tea Chai Te in Portland, Oregon. Genki-Su drinking vinegar comes in three flavors, Yuzu-Citron, Shisho and Ginger- Honey. The handcrafted drink provides energy throughout the day. Drinking vinegar is different from cooking vinegar with half the acidity. The drink contains rare ingredients from Japan such as Shiso, Japanese basil and Yuzu, Japanese citrus fruit. The vinegar is sweetened with honey and stevia, with no added sugar or artificial flavors. When you purchase the drinking vinegar you can mix it with a variety of items including yogurt orsalad. Mix with soda water for the sparkling taste. You can also put it in smoothies, cocktail mixes, tea or fresh juice. Besides tasting good, vinegar drinks provide a boost to accomplishing a healthy lifestyle. Nobel Prize winner, Dr. Adolf Krebs discovered that drinking vinegar benefits your health. Daily consumption leads to weight loss by reducing body fat by 10 percent. Vinegar also eliminates the buildup of lactic acid, which decreases fatigue and muscle pain. By lowering the glycemic index of a meal by 30 points, the insulin response becomes lower storing fewer calories as fat. Vinegar acts as an antihypertensive, which in return reduces high blood pressure. Lastly, it prevents the body from becoming excessively alkaline keeping a high balance pH. Judy Tan, the co-founder of Genki-Su, says, We believe in living life with passion and vitality so for us its putting our beliefs into our products and sharing it with you. Vinegar-based beverages have been a huge part of Japanese culture for thousands of years. Dating back to feudal times, drinking vinegar was used by samurai warriors as a tonic to fight fatigue. Today in Japan around 70 percent of the population uses drinking vinegar. Find out more about the company and order vinegar drinks online at www.genkisu.com

FOR IMMEDIATE RELEASE March 7, 2013

Visit their Facebook page for pictures and updates on Genki-Sus latest projects at facebook.com/genkisuvinegar ### ABOUT GENKI-SU: Genki-Su is devoted to making drinking vinegar that is healthy yet flavorful. Genki stands for energetic, full of life and Su means vinegar. Upon moving to the United States from Okinawa, Japan, Takako tried to find a substitute for the drinking vinegar she was accustomed to but found there was none. Instead she used her familys recipes to make her own. Takako and co-founder Judy Tan, decided to start Genki-Su to sell the Japanese drink. Genki-Su comes in three flavors, Yuzu-Citron, Shisho and Ginger-Honey. They are sold online and at Uwajimaya, Peoples Food Co- Op, Food Front Northwest, and Missionary Chocolates in Oregon.