Master of Business Administration- MBA Semester 2 MB0046 Marketing Management - 4 Credits (Book ID: B 1629) Assignment Set -1 (60

marks)
Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions. Q1. Explain the stages in the new product development process.
10 marks (350-400 words)

Q2.

Explain the steps in Marketing Research Process

10 marks (350-400 words)

Q3.

Write a short notes on : A. Marketing Plan B. Marketing Planning process

5+5 = 10 marks (200-250 words each)

Q4.

Describe the international market entry strategies in brief

10 marks (350-400 words)

Q5.

Discuss the various Price adjustment options adopted by the companies

10 marks (350-400 words)

Q6.

Define Personal selling and also explain the personal selling process.

10 marks (350-400 words)