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Good managers are essential to any successful organization. An exceptionally good manager achieves a hard working, productive and effective workforce that punches above its weight in its performance.
Roberto Goizueta
Roberto Goizueta was Chairman, Director, and Chief Executive Officer (CEO) of The Coca-Cola Company from August 1980 until his death in October 1997. He was one of the greatest executives and managers in history. He remained at the helm of The Coca-Cola Company for sixteen years until the time of his death, due to complications from lung cancer, in 1997.
During his administration, the Coca-Cola brand became the best-known trademark in the world. He introduced the Coke slogans "Coke is it!", "You Can't Beat the Feeling" and "Always Coca-Cola". He launched Diet Coke , as well as the disaster "New Coke ".