SWOT ANALYSIS:-

Strengths: Our Better Quality Products Positive Brand Image Management Expertise Loyal Customers Positioning by Quality Larger Distribution network overall Karnataka Effective Sales force management Good Display Centre Employees commitment and Positive Attitude

Weakness Poor departmentalization Less Job Security Centralization Accounting Information Systems are not available Less Advertisement and Promotion Poor work Environment Management

Opportunities: Capturing the Market Share by Introducing New Products By carrying out research on various products Gaining the Competitive Advantage by importing the latest machinery Serving new Markets Expand globally Getting the Certifications from different authorities on good quality and performance

Threats: Entrants of new Potential competitor Increase in raw material Prices Energy crisis Government Instability High taxes Workforce threats Poor economic conditions