TABLE OF CONTENTS Students Declaration Certificate from Guide Acknowledgement Executive Summary

i ii iii iv-v

CHAPTER 1: INTRODUCTION 1.1 About the Industry 1.2 About the Company 1.3 Literature review

1-36 1-3 4-21 22-36

CHAPTER 2: RESEARCH METHODOLOGY 2.1 Objectives of the Study 2.2 Purpose of the study 2.3 Scope 2.4 Methodology 2.4.1 Data Collection: Primary & Secondary data 2.4.2 Sample design and sample size 2.4.3 Tool for data analysis

37-38 37 37 37

38 38 38

CHAPTER 3: DATA ANALYSIS & FINDINGS 3.1 Analysis 3.2 Findings

39-54 39-53 54

CHAPTER 4: RECOMMENDATIONS CHAPTER 5: LIMITATION OF THE STUDY CHAPTER 6: CONCLUSION Bibliography Annexure Project Progress Report

55 56 57 58 59-60 61