BBA 3 Chp 11: Pricing Products: Pricing Strategies

Topics:

1. New Product Pricing Strategies. (Market skimming Pricicng, Market Penetration Pricing) with the help of Examples. 2. Product Mix pricing strategies Table 11.1 with the help of examples that should explained in detail in book so read the sub points also in the topic. READ IN DETAIL 3. Price-Adjustments Strategies table 11.2.Also read the sub points in the each topic with the help of examples. READ IN DETAIL 4. Price Changes ( Initiating Price changes {Initiating Price cuts, Initiating Price Increases, Buyer Reactions to price Changes, Competitor Reactions to Price Changes} READ IN DETAIL

5. Public Policy and Pricing (Pricing within Channel Levels & Pricing Across Channel Levels) READ IN DETAIL

Important: Viva should be conducted in the class on Monday

06-05-2013

individually. Every student attendance should be mandatory in the class.

Ms.Sarwat Kazmi Lecturer Deptt.of Management Sciences