Argelas Suite of Femtocell & Small Cell Solutions

Wherever your customers arewe have you covered. Indoor & Outdoor: Residential, Enterprise, Metro, Rural

I. Argela - a Leader in Femtocell Innovation

Femtocell and Small Cell Technology Highlights

Gartner names Argela Cool Vendor for its Femtocell Technology luh Femtocell based on the 3GPP standard Femtocell with Advanced SON Femto Advertising Application, ADz-on Femto Application Server, APPs-on, with services including presence, advertising, home automation and smartmetering

Femto Application Server is compliant with Small Cell Forums Services APIs

II. The Market Need for Femtocell and Small Cell Technology

Mobile Data Growth

1 Billion Mobile Data Users by 2013

As Smartphone Penetration Climbs, Current Networks Can Barely Handle Incremental Data Traffic in Peak Times.
Morgan Stanley Mobile Internet Report

129% CAGR

strictly confidential

Data Demand Causing Spectrum Scarcity

Source: FCC
As smartphones and tablet sales have soared over the past several years, consumers demand for data has grown exponentially. The current spectrum surplus of 225 MHz will become a deficit of 275 MHz by 2014
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What is the Solution for this Capacity Crisis?

The Crisis:

Network Capacity

Mobile users have an insatiable demand for data transfer so that data usage is increasing exponentially Data usage is increasing faster than voice and is straining networks Operators are competing for new subscribers and to retain their current subscribers and need to offer new services to gain and maintain competitive advantage Operators are losing opportunity to get new users and new revenue The Solution:

Argelas Femtocell and Small Cell Solutions

Offloads Data from the Operators Core Network Increases Capacity Economically Increases Quality of Coverage Indoors Decreases Churn through improved Quality of Service Increases ARPU by offering unique Value-Added Services Increases Supply which creates its own demand by causing a change in user-behavior
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Operators Challenges vs. Customers Wants

Operators Challenges
Voice and Messaging is turning into a commodity Data Traffic Usage is accelerating Lack of Network Capacity may hurt operators profitability

Customers Wants
More data at a Faster Speed Good Quality Voice Reception all the time and wherever they are More Mobile Services that make their lives easier and more fun

Argelas SmartFemto Femtocell Offloads Data from Your Mobile Network

Femto Gateway

Mobile Operator Network

PSTN
Internet

III. Argelas Suite of Femtocell & Small Cell Solutions

Argelas Suite of Femtocell and Small Cell Solutions

Femtocell & Small Cell Products SmartFemto for Residential SmartFemto for Enterprise Small Cell for Outdoor and Rural Environments LTE SmartFemto and LTE Small Cell Femtocell Application Solution APPs-on Femtocell Application Gateway Notification Generator ADz-on Femtocell Advertising Application PromoZone Retail Application Track U Application

Femto and Small Cell Management Support Solutions Femtocell Quality Monitor Femtocell Quota Manager

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Argelas SmartFemto for Residences

The Home Zone is now in Your Hands

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Argelas SmartFemto
Argelas Femtocell is an UMTS, Iuh standard-compliant CPE and provides the ability to offer new applications and services in the femtozone.
Key Benefits

Increases Revenue through new service offerings Increases Customer Satisfaction

Decreases Churn by Increasing Quality of Network Extends 3G Network Coverage Indoors Increases Network Capacity Improves Capital Efficiency Interoperable with Iuh-compliant HnBGWs Enhances indoor coverage Reduces costs Ability to provide new services to mobile subscribers Economically offer voice, video and data One simple, plug-and-play unit Ability to integrate with Argelas Telecom Solutions
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More Key Features of Argelas SmartFemto

3G/LTE WCDMA voice & HSPA services Simultaneous voice & data services Up to 16 simultaneous users SMS Support Emergency Call Support 3G handset compatibility HSDPA (14 Mbps downlink shared), HSUPA (5.7 Mbps uplink shared) Compliance to 3G/LTE UMTS, Iuh, TR069, TR196 standards Supports access control list: open/closed/hybrid model Small form-factor Automatic configuration and provisioning

Advance SON Algorithms & Interference Management Plug-and-play installation IPSec Support Handover to 2G/3G/LTE Hitless software upgradeable in the field Data Offloading to Ethernet Backhaul Location-based Services Argelas Femto Advertising Application FAP + IPTV Solution Available Argelas Apps-on Application Server Argelas Femto Quality Monitor Argelas Femto Quota Manager Interoperable with all of Argelas Telecom Solutions
Available only from Argela

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Building the Value - Residential

Customer Lifetime Value

Source: Signals Research Group, LLC

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SmartFemto for Enterprises

3G & LTE Go to Work

With the proliferation of smartphones, it makes economic sense to bring the Femtocell technology into the workplace. Therefore, Argela also provides Femtocells designed specifically for the office environment.
Argelas Enterprise Femto includes all the features of the SmartFemto and others, such as:
Femto + WiFi 16 Simultaneous Users Femto-to-Femto Handover

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Building the Value - Enterprise

Customer Lifetime Value

Source: Signals Research Group, LLC

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SmartFemto LTE & LTE for Small Cells

SmartFemto LTE

A cost-effective channel for offering this 4th generation technology to subscribers. Femtocells are scalable enabling any size of deployment or a phased deployment which allows for an investment in the technology that is equal to the demand, or your budget. LTE excels when providing extra coverage and capacity in targeted metropolitan hotspots and, in particular, indoors Provides increased data rates Reduced cost per bit Greater flexibility of spectrum usage Seamless mobility and more

For many reasons, LTE and Argelas Femtocells are a perfect match.

Global long term evolution (LTE) mobile broadband networks will generate $100 billion USD in revenue by 2014 Juniper Research
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Small Cell for Outdoor, Metro and Rural Environments

Argela has Taken the Small Cell Outside with Rural and Metro Solutions

Allows operators and service providers to bring mobile broadband service to remote areas where it was previously not economically viable Provides mobile communications to villages and rural areas Increases capacity in metropolitan cities

Key Features
Easy to deploy Self-configurable Solar + Satellite solution Offload Traffic via Broadband Advanced SON: Self Organizing Network 3G Footprint: Up to 2 kilometers Ruggedized, weather-proof container

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Argelas Outdoor Small Cell Range: 2km+

.

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Argelas Outdoor Small Cell

Key Features: Range over 2 Km Typical linear output power of 4 Watts Planned support for 32 simultaneous users No restriction on number of idle users

Up to 14 Mbps HSDPA, 5.7 Mbps HSUPA

Support for upto120 km/hr user mobility Support for Green solar power Uses satellite backhaul. Reduces backhaul requirements by 50% Data retrieved through the core network Operator remains in control of subscriber data for billing, access management, threshold management

Femtocell Application Solution

Offer New Applications & Services Generate New Revenue Reduce Churn

The Femtocell Application Solution is one part of Argelas Suite of Femtocell and Small Cell Solutions

Femtocell & Small Cell Products SmartFemto for Residential SmartFemto for Enterprise Small Cell for Outdoor and Rural Environments LTE SmartFemto and LTE Small Cell Femtocell Application Solution APPs-on Femtocell Application Server Femto Notification Generator ADz-on Femtocell Advertising Application PromoZone Application Track U Application

Femto and Small Cell Management Support Solutions Femtocell Quality Monitor Femtocell Quota Manager

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Take your Femtocell to the Next Level with Applications

Go beyond the Femtocell with operator-branded services. By offering your subscribers unique applications, you can generate new revenue from applications and services.
Consumers Benefits Enjoy a wide variety of services that make life simpler and more fun.

Operators Benefits

Generate new service revenue from applications and services Gain competitive advantage by offering unique, new services Install a base for a new generation of content distribution and home automation services.

Decrease the payback period incurred by investing in a Femtocell Solution

Have the ability to offer Femtocells Access Points for free by generating revenue through the services and advertising

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Argelas Femtocell Application Solution An Equation for New Revenue

SmartFemto + APPs-on + Applications = New Revenue

3G/LTE SmartFemto

Femto Application Server

NEW REVENUE

Track-U Application

Femto Advertizing Application

Argelas Femto Application Solution

A new channel for value-added applications and services The core femtocell technology, Femto Application Server and new applications A complete Femtocell Application Solution

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Argelas Femto Application Gateway: APPs-on

Create a new channel for value-added services

By supplying a Femtocell with Applications, operators can,
generate new service revenue, differentiate themselves from competitors, and have a device in the homes of their customers that becomes a new channel for content distribution and home automation services.

And, customers gain access to a wide variety of applications and services that make life simpler and more fun!

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APPs-on More Applications, More Customers, More Revenue

ARGELA APPs-on Femto Application Server

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Femto Notification Generator

Argelas Femto Notification Generator, as a part of the Argelas Femtocell Solution, helps operators to create a new channel for value-added services.

Immediately detects femto notifications, including camp-offs (exits from femto network) by sniffing the operator s network Empowers Argelas Femto Application Gateway APPs-on Detects femto events by sniffing the operator network with following standard interfaces:
Iu-h Iu-CS A (BSSAP) MAP

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Femto Notification Generator Diagram

RNC
Iu-CS A Iuh Iu-CS

BSC-2G

Application 1 Application 2

...

Security GW
Iuh

Femto GW

MSC
MAP

Application N

Application Cloud
SUBSCRIPTION NOTIFICATIONS QUERIES

Argela FAP

ARGELA Femto Notification Generator

HLR
NOTIFICATIONS FemtoAwareness /Call

ARGELA Femto Application Server

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Femtocell Applications
ADz-on Femto Advertising Application PromoZone Application Track U Application

New Service Revenue

Turn Argelas Femtocell and Home Gateway Solutions into New Advertising Revenue with Adz-on!
By adding Argelas ADz-on to Argelas Femtocell or Home Gateway Solution, mobile operators can generate new advertising revenue by offering targeted advertising to marketers, brands, and ad agencies.

SmartFemto Femtocell + ADz-on Demo

1. Subscriber arrives home and turns on TV.

4. ADZ-on selects the appropriate ad

5. Ad served

3. Ad requested

SmartFemto

2. Presence Info

Argela Apps-on Server

Selects one of the registered UEs via semantic logic and retrieves the ad.

6. Ad sent

IPTV
7. Ad is viewed by subscriber

Operators Network
SGSN/GG SN

OSS/BSS

MSC

HMS

HNB GW SECURITY GW

After the subscriber arrives home and turns on the TV, Argelas FAP/HG shares the subscribers presence information with Argelas Femtozone Application Server. Then, the Femtozone Application Server requests an ad from Argelas ADZ -on. In turn, ADZon selects the appropriate ad based on the subscribers information and ADZ -on delivers the ad to the Application Server which sends the ad to the subscribers IPTV. The subscriber views the ad targeted specifically for him/her and the mobile operator receives the advertising revenue for delivering a highly targeted ad.

strictly confidential

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PromoZone App Turn your Femtozone into a Marketing Zone

Operators Generate new advertising revenue Businesses Increase sales via targeted, location-based msgs

Consumers Opt-in to receive discounts, coupons and other promotional offers.

Message from BODY CARE SHOP ----------------------------------------Emma, Enjoy a 30% discount at the Body Care Shop today.

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PromoZone Marketing Opportunities

Marketing messages are more effective because they are:

Real-time Location-based Highly-targeted Mobile Marketing w/ PromoZone
SMS messages Advertising Coupons Promotions Special Rewards Holiday promotions

strictly confidential

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Track-U App: Always Know Whos in the Zone

Message from Track-U App ----------------------------------------John, your grandson, Nick, has arrived home.

Operators Generate new revenue or offer a free app to reduce churn Subscribers Know when friends and family members enters a femtozone
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Demo Diagram: APPs-on + PromoZone & Track-U Apps

Mom
Mom, Tina is @ The Shop

4. Info to Mother: Teen @ Shop

ARGELA Track-U App

3. Teen - Shopper @ Shop

ARGELA SmartFemto

2. Teen - Shopper entered to Shop

ARGELA Femto Application Server

3. Teen - Shopper @ Shop

Shopper Tina,
You get a Promo from The Shop

1. Teen enters the Shops Femto Zone.

Teen Shopper

5. Ad sent to Teen - Shopper

ARGELA PromoZone App

ARGELA

Compliant to Small Cell Forums API Specifications Argela APPs-on Argela Femto Notification Generator Argela Applications: Track-U & PromoZone

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VI. Femto and Small Cell Management Support Solutions

Femto Quota Manager Femto Quality Manager

Femto Quality Monitor

Track Femtocell Performance and Increase Quality of Service

As a provider of femtocell and small cells, it is critical to measure the performance of your customers access points. High-performance, reliable, and user-friendly monitoring system which tracks the quality of femtocell access points by collecting KPIs on a real-time basis. . A scalable solution Real-time network detection capabilities Network data available 24/7 Monitor your KPIs at any point on the network Ensure customer calls are completed Identify network problems early Generate custom reports for traffic and trend analyses Track events, take corrective action, and increase customer satisfaction

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Femto Quota Manager

A New and Easy Way to Control Femtocell Traffic

Enables a provider to easily manage the femtocell and WiFi traffic in order to optimize the traffic on the network
Provides the ability to set traffic quotas for different femtocell users This solution has a number of modules including:
Provisioning Quota Management Rating Performance Monitoring

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Why ARGELAs Femtocell Solution?

Solution is from an Award-Winning, Telecom Solutions Provider New Revenue from Operator-Branded Services and Applications New Advertising Revenue with Femto Advertising Application Gartner 2011 Cool Vendor Interoperability with Gateway Vendors Standards-Compliant Churn Reduction Cost Savings Competitive Advantage Member of the Small Cell Forum Member of Mobile Marketing Association

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Thank You
For more information, please contact Oguz Oktay. oguz.oktay@argela-usa.com