Professional Documents
Culture Documents
Concept
A packaging range to reflect Douwe Egberts heritage and history with a focus on the consideration of stock and traditional printing methods. Alongside this, a campaign to engage with, and influence coffee shop goers to enjoy what they drink inshop, at home.
Background
Douwe Egberts have been an established Coffee brand since 1753. Traditional packaging and printing methods were identified of the same time to influence design choices. By targeting coffee shops, the target audience is directly engaged with and influenced.
Douwe Egberts
Douwe Egberts
Website
As a method of promotion, and to bring everything together the proposal of a re-design of the Douwe Egberts website. The pages consist of: The philosophy, Recipes, Products and samples with the choice to order a sample online.
Packaging
The retail packaging has been designed to hold a range of items that the store supplies, the designs coincide with the rest of the stores graphics. A range of gift packaging is also available for Accessorizes gift wrapping service instore.
Window Display
The surface pattern design will be consistent throughout all interior and exterior retail graphics. The window displays will incorporate current products into the surface pattern design.
Typosgraphe
Brief
Celebrating Typographies journey with a focus on printing methods, by producing and holding an exhibition within the White Cloth Gallery.
Background
A typographical investigation of branding and promotion for an exhibition with a focus on celebrating the journey of typography.
Typosgraphe
Brand Guidelines
A decision to depict typefaces from a typeface timeline, to be incorporated withing the submission material. Two target audiences were to be directed too; Type as Image and Type Foundries.
Typosgraphe
Typography Timeline
To communicate the concept and direction of the exhibition a typography timeline was produced was educate and promote to those going, the change typography has made since it first began.
Event branding:
Casa Mia
Brief
To re-brand the restaurant, Casa Mia in Leeds focusing with a focus on taste of their food, presented through hand rendered typography highlighting descriptives used within their menu.
Casa Mia
I ta l i a n R e s ta u ran t
Logo guidelines
Casa Mia
Casa Mia
Restaurant
Again, to retain consistency, the hand rendered type derived from the menu will be pushed across window display graphics. This will also be pushed across waiters uniforms, the Casa Mia takeaway service and promotional material.
Regional Dialect
Brief
To create a series of 5 publications which focuses on regional dialect, and the range that Britain has, focusing on the most hard to understand. With the aim of teaching people to understand the accents and phonics.
Coat of Arms
Each coat of arms was designed to be representative of the location in regard to colour, icons and image. The Cities flag has been incorporated into the shield to recognisable on first glance.
Regional Dialect
Publication
With the purpose of teaching, the publication takes a dictionary format, giving definition to a phrase / word, alongside the phonetics, to teach how to pronounce as well as understand. It has been designed as a size which is easy to transport and access.
Complete Range
As a second edition, this range of products offers more ways to speak in Geordie, Yorkshire, Brummie, Liverpudlian and Northern Irish. With the purpose of teaching, the publication takes a dictionary format, giving definition to a phrase / word, alongside the phonetics, to teach how to pronounce as well as understand.
Full Publication
A collection of all five topics explored, this includes ways of: Flirting, Complimenting, Greeting, Insulting and the origins of each accent and regional dialect. The publication has been coptic bound, revealing the 5 seperate publications. The cover has been debossed to reveal the phonics of Regional Dialect.
Regional Dialect
Publication Series
A second option of purchasing the publication separately, to those who specifically want it for a single location. Stock choice and colour palette have been determined by content. Consistency has been retained with the cover debossing effect.
Stationary
To sit alongside the publication series, a range of stationary will be available, with phrases from each of the publication series, across notebooks, cards, writing paper and rubbers.
Thriftbox
Brief
Thriftbox is an online company selling bespoke hand made items of Etsy. com. The company wanting a identity designing, to be pushed across a range of print collateral and promotional material.
Concept
A cross stitch typeface was produced to communicate the tactile nature of the company. Business cards were printed on a textured Fedrigoni stock to give the illusion of a fabric cross stitching.
Thriftbox
Stamp
To retain the tactile nature of the business we got a stamp created with the designed logo, with a colour matching stamp pad making it easy for her to stamp her own business cards, stationary and material items.
Mailing
For promotional purpose, a fabric mail out was produced and bound with a stitching to send out to a range of local companies which may be interesting in purchasing her items. For her items, fabric tags were screen printed to be sewn onto completed items, and a tissue paper wrap and sticker range to give a professional finish for when customers receive their items.
Thriftbox
Photography
For the purpose of Thriftboxes Etsy website, the items were all re-photographed to give a professional finish. This was also used within the mail outs to promote her items.
Brief
To produce a surface pattern range in collaboration with Sophie Wilson, to propose to the retail store, Laura Ashley, to accomodate for a 2013 Spring / Summer range. The pattern will be pushed across the Living room space within store, using Spring and Summer flowers as content and inspiration.
Concept
Using Spring and Summer UK flowers, re-created in watercolour paint using a well considered colour palette relating to the seasons. In total 7 surface pattern design were created to push across a range of living room accessories and furnishings
Retail Presentation
We wanted the surface pattern design to be consistent across all retail elements, so the colour palette has been pushed across all labels and stickers which are attached to products, alongside the bags the items will be packaged in, in purchasing.
Products
Products have been produced suitable for a living room space, including the printing of fabrics items, wallpaper, glassware, a lamp shade and a variety of candles.
In Store Layout
An instore interior design was produced to be used as a promotional tool with Laura Ashley, showing the range in context.