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Fay Xiangfei Yu Fan Xu Yanxi Chen The problem of this case is to use financial data to evaluate an art project

on Spiegel Online, which is a leading news web site in Germany. After reading the case and knowing more about the background, we started to look at the financial data on the spreadsheet. First of all, we have gone through the spreadsheet and understood the logic behind those data. Then, we analyzed each of the financial data and categorized them into three parts: the certainties, the uncertainties and also the decisions. We focused more on the uncertainty data since we could do risk analysis to optimize the whole model and have better NPV. Using the Excel add-in @Risk, we defined our output as NPV. Then, we defined our inputs as the uncertainty data we have already identified above. Based on the information in the case, we made judgment on the distribution type and some dimensions in the settings. Finally, we have run the simulations and we got the comprehensive results for the project. We found the Tornado graph very useful and we realized theobjects inserted per month has the biggest effect on the NPV.

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