Events in ancient times Events in 19th cent Events in modern India Origin of Events industry Significance of events Emergence

of professional events

To communicate particular messages to target audiences. An event is a live-multimedia package carried out with preconceived concept customised or modified to achieve the clients objectives of reaching out and suitably influencing the sharply defined, specially gathered target audience by providing a complete sensual experience and an avenue for two-way interaction.

Describe specific rituals, presentations, performances or celebrations that r consciously planned & created to mark special occasions to achieve particular social, cultural or corporate goals and objectives. National days celebrations, major sporting events, trade functions, product lanunches. One time or infrequently occuring For customer, an opportunity for leisure.

Mega events Hallmark events Major events Sporting events Cultural events Business events

To denote the production of events. All management functions organising, staffing, leading and controlling.

Conceptualisation Costing Canvassing Customisation Carrying out