PLACE Nokia uses two distribution channels in order to sell their products to their customers.

The company uses a selective distribution in order to sell the Nokia Lumia 920 to retailers which in their turn sell it to the end consumer. Retailers include electronic stores like Media Market, Currys, Expert or Agros. This means that independent firms at different levels of distribution join together through contracts in order to obtain more sales impact than they could achieve alone. Unlike Apple, Nokia does not have its own online store.

LAYOUT MARKETING PLAN

background info company current market situation, micrp +macro 4 p's strategies implementation / actions (such as promotional campaigns) financials, how are you gonna finance your promotion and control, how can you control if your marketing plan is working?

thats I think all for this course