Age Group

18-25
26-35
36-45
45+

Nos
4
6
2
0

Annual Income
Upto 1 Lac
1 to 3 lacs
3 to 5 lacs
above 5 lacs

Nos
3
7
0
2

primary use
Work Place
Market/ outing
Passion/ Adventure

Profession
Student
Business
Employed
Unemployed

4
1
7
0

10
1
1

average monthly run in km

Upto 700
700 to 1000
1000 to 1500
1500 to 2000
Above 2000

6
3
2
0
1

Parameter influencing buying decision

Comptetive price
4.08
Ruggedness
4.58
Brand image
4.33
Mileage
3.92
Style/ look
4.83
Driving comfort
4.58

3
4
4
4
5
4

5
4
5
4
5
4

5
5
5
5
5
5

2
5
5
3
5
5

2
5
4
4
5
5

5
5
4
4
3
3

4
5
4
4
6
6

5
5
5
2
5
5

5
5
3
4
4
4

5
4
5
3
5
5

4
4
4
5
5
4

4
4
4
5
5
5

49
55
52
47
58
55

Performance feedback
Comptetive price
Ruggedness
Brand image
Mileage
Style/ look

4
4
5
4
5

4
3
4
3
5

3
5
4
5
5

5
2
5
4
4

2
4
5
3
5

4
5
5
4
3

4
5
5
4
5

5
5
5
3
5

5
5
3
4
4

3
4
4
3
4

4
4
5
4
4

4
4
4
5
5

47 3.916667
50 4.166667
54
4.5
46 3.833333
54
4.5

Communication Channel
Own experience
Family advice
Advertisement
Friends/ relatives
Brand

3.92
4.17
4.50
3.83
4.50

4
0
2
5
1

4.083333
4.583333
4.333333
3.916667
4.833333
4.583333

Age Group
7
6
5
Nos

4
3
2
1
0
18-25

26-35

36-45

45+

Employed

Unemployed

Years

8
7
6
5
4
3
2
1
0
Student

Business

Annual Income

Nos

Nos.

Profession

8
7
6
5
4
3
2
1
0

0
Upto 1 Lac

1 to 3 lacs

3 to 5 lacs above 5 lacs

Income

Primary Use
12
10
Nos.

8
6
4
2
0
Work Place

Market/ outing

Passion/
Adventure

Purpose

Average Monthly run (kms.)

7
6

Nos.

5
4
3
2
1
0
Upto 700

700 to 1000

1000 to
1500

1500 to
2000

Above 2000

Nos.

Parameters influenced buying decision

6.00
5.00
4.00
3.00
2.00

Nos.

3.00
2.00
1.00
0.00

Nos.

Performance feedback
4.60
4.40
4.20
4.00
3.80
3.60
3.40

Nos.

Communication Channel
6
5
4
3
2
1
0