Winter
2009

Associa'on
of
Professional
Landscape
Designers

4305
North
Sixth
Street,
Suite
A


The Designer
Harrisburg
PA
17110

www.apld.org

About
APLD

The
Associa0on
of
Professional
Landscape
Designers
is
an
interna0onal
organiza0on
that
was
formed
in

1989
and
is
dedicated
to
promo0ng
and
suppor0ng
the
highly
qualified
professional
landscape
designer.


Among
the
organiza0on’s
goals
are:
•

To
establish
standards
of
excellence
for
the
landscape
design
profession.
•
 Support
and
encourage
an
ethical
standard
of
prac0ce
that
promotes
responsible
development,

 


 conserves
natural
resources
and
improves
quality
of
life.
•
 Provide
informa0on
and
educa0onal
opportuni0es
on
state‐of‐the‐art
technologies
and
prac0ces

 


 that
advance
the
profession
of
landscape
design.
•
 Encourage
and
support
the
preserva0on
of
historically
significant
landscapes.
www.apld.org


 
 
 
 
 
 
 
 
 To
join,
visit
apld.org
The
Designer
is
a
free
quarterly
publica0on
of
the
Associa0on
of
Professional
Landscape
Designers™
 in
the
context
of
an
established
treatment

plan.
Hor0cultural
therapy
is
an
effec0ve

and
beneficial
treatment
for
people
of
all

Flickr
and
Photo
Sharing
ages,
backgrounds,
and
abili0es.

How
LDs
are
using
Web
2.0
tools
to
enhance
their
businesses
By:
Jessie
Newburn

 “I
 had
 no
 educa0onal
 background
 account
 or
 a
 pro
 account
 ($24.95/year),
 “aren’t
 necessarily
 fine
 art
 quality,”
 but

in
 hor0culture,
 but
 I
 found
 it
 be
 very
 the
 profile
 sec0on
 provides
 a
 great
 are
 used
 for
 communica0ng
 informa0on

therapeu0c,”
said
Bill.
 opportunity
 to
 add
 contact
 and
 business
 between
 different
 par0es
 working
 on

informa0on.
 the
 same
 project.
 Many
 photo‐sharing


 The
more
Bill
taught
and
integrated
his
 sites
 allow
 for
 comments,
 electronic

hor0cultural
therapy
techniques
the
more
 
 Watermarking
 photos
 points
 to
 a
 notes
 adached
 to
 specific
 parts
 of
 a

he
 started
 to
 love
 this
 style
 of
 organic
 deeper
 concern
 that
 many
 LDs
 have
 photo,
and
privacy
se^ngs
that,
together,

therapy.
 Aber
 a
 while
 Bill
 found
 himself
 about
 
 copyright
 and
 permissions.
 support
 online
 collabora0ve
 work
 and

teaching
 and
 eventually
 becoming
 the
 Crea0veCommons.com,
 which
 is
 woven
 communica0on.

head
 of
 an
 adult
 hor0cultural
 voca0onal
 right
 into
 Flickr,
 offers
 licenses
 that

program
for
the
mentally
handicapped.
 provide
a
flexible
range
of
protec0ons
and
 
 So,
whether
you’re
brand
new
to
Flickr

“Since
I
had
lidle
experience
in
hor0culture
 freedoms.
Check
it
out.
It’s
beder
to
state
 and
 photo‐sharing,
 or
 have
 been
 using

I
 learned
 with
 those
 that
 I
 taught,”
 said
 ahead
 of
 0me
 what
 you
 will
 and
 won’t
 the
tool
for
a
while,
these
0ps
from
your

"#$$%! allow
 with
 the
 photos
 you
 post
 online,
 fellow
LDs
can
help
put
a
lidle
more
style

rather
than
trying
to
restrict
use
down
the
 and
 func0on
 into
 your
 photos,
 business

Jessie
Newburn;
Photo
by
David
Hobby

 The
program
that
he
fell
into
exploded
 road. and
 online
 social
 networking
 presence.

into
 a
 Christmas
 tree
 farm
 and
 then
 
 I’m
 sure
 you’ve
 heard
 of
 it:
 Flickr.
 Did
 Now,
if
you’re
a
visual
thinker
and
prefer

eventually
 a
 perennial
 plant
 center,
 all
 you
also
know
that
it’s
free,
fairly
easy
to
 
 Other
 landscape
 designers,
 such
 to
 watch
 a
 demo,
 just
 google
 the
 words


William
Healy,
APLD the
 while
 teaching
 a
 skilled
 voca0on
 to


those
 who
 might
 not
 have
 been
 given

the
 chance.
 The
 process
 was
 a
 long
 one,

use
 and
 has
 a
 slew
 of
 business
 func0ons

to
 help
 you
 do
 more
 with
 less?
 In
 recent

years,
 landscape
 designers
 across
 the

Melissa
 Clark,
 APLD,
 in
 Bethesda,
 Md.,

think
of
Flickr
as
a
“good
stopgap
measure

for
designers
who
don’t
have
the
0me
or

“Common
 Crab”
 and
 “Flickr”
 or
 visit

hdp://is.gd/fQoW
You’ll
find
there
a
pithy

three‐minute
video
introducing
you
to
this

Some
fascina0ng
facts
you
might
not
know
about
Bill
but
as
Bill
developed
the
program
he
also
 country
have
been
using
Flickr
and
other
 money
to
invest
in
a
personalized
website.”
 free,
easy
and
useful
way
to
do
more
with

By:
Mar(n
Speece
developed
 his
 own
 skill,
 and
 somehow
 photo‐sharing
 sites
 for
 communica0ons,
 Melissa,
 who
 prefers
 the
 ad‐free
 screen
 $&''%!

 William
 “Bill”
 Healy
 was
 always
 good
 
 Aber
 the
 Navy,
 Bill
 volunteered
 at
 a
 along
 the
 way
 he
 landed
 in
 a
 landscape
 marke0ng
 and
 collabora0on.
 You
 can,
 and
 presenta0on
 of
 Phanshare.com,

at
math.
He
was
great
with
numbers
and
 summer
day
care
and
he
realized
he
loved
 design
course
with
Ohio
State
Extension.
 too. which
 is
 more
 professional
 and
 suited
 to
 Jessie
 Newburn
 manages
 tradi(onal
 and

calcula0ons.
He
just
did
not
know
what
he
 to
 teach.
 He
 started
 to
 teach
 physically
 her
 tastes,
 alters
 the
 privacy
 se^ngs
 of
 new
media
rela(ons
at
Nemetschek
N.A.,

wanted
 to
 do
 with
 his
 life.
 For
 weeks
 on
 and
mentally
disabled
children
and
fell
in
 
 “The
 Ohio
 State
 extension
 program
 
 In
 the
 slower
 winter
 months,
 Robert
 different
photo
albums
depending
on
how
 the
makers
of
Vectorworks®
Landmark.
To

end
 Bill
 would
 wind
 up
 si^ng
 in
 his
 high
 love
with
it.
The
more
and
more
Bill
taught
 gave
me
wonderful
opportuni0es
to
learn
 Welsch,
of
Tarrytown,
N.Y.,
likes
to
boost
 she
uses
them.
For
example,
she
may
send
 see
how
her
team
uses
Flickr
for
NNA,
visit

school
 guidance
 counselor’s
 office
 taking
 the
more
he
realized
what
he
was
meant
 about
 landscape
 design
 and
 hor0culture
 his
online
and
social
networking
presence.
 her
 “Gardens
 by
 Design”
 album,
 which
 hGp://is.gd/fR2k
 Jessie
 can
 be
 reached
 at

a
 voca0onal
 test
 to
 determine
 what
 he
 to
do.
 that
I
may
never
have
learned
on
my
own,”
 Once
 a
 garden
 is
 mature,
 he
 hires
 a
 showcases
 her
 work,
 to
 poten0al
 clients.
 443‐542‐0719;
 you
 can
 follow
 her
 tweets

should
be
when
he
grows
up.
 said
Bill.
“To
this
day
I
s0ll
take
advantage
 professional
photographer
to
capture
the
 Concurrently,
 other
 albums
 she’s
 created
 !"#twiGer.com/vectorwork$%
! of
the
classes
they
offer.”
 beauty
 and
 professionalism
 of
 his
 work.


 “Every
0me
I
took
these
voca0onal
tests
 ! Knowing
 a
 bit
 about
 improving
 search

my
 guidance
 counselor
 told
 me
 I
 would
 For
Bill,
his
only
word
 
 Bill
 took
 his
 knowledge
 of
 landscape
 engine
 results,
 he
 plans
 to
 add
 to
 each

design
and
architecture
and
molded
it
into
 photo,
photo
0tles,
subject
tags
and
more

be
a
good
scien0st
or
park
ranger.
I
never

understood
 where
 the
 park
 ranger
 came

of
advice
would
be
‐
 teaching
the
mentally
handicapped
about
 descrip0ve
 text
 about
 his
 projects.
 “It’s

from,”
said
Bill.
 volunteer. landscaping.
 Aber
 26
 years
 of
 teaching
 fairly
 easy
 to
 commit
 a
 couple
 of
 hours

Bill
 decided
 it
 was
 0me
 for
 him
 to
 re0re
 a
day
during
a
snow
storm
to
get
the
job


 A
few
years
removed
from
his
guidance
 and
 for
 the
 last
 seven
 years
 he
 has
 been
 done,”
 he
 says.
 In
 addi0on
 to
 pos0ng

counselor’s
office
Bill
found
himself
taking
 Aber
a
few
years
of
teaching
Bill
reached
 a
one‐man
opera0on,
doing
independent
 his
 porkolio
 on
 Flickr,
 Robert
 also
 uses

advanced
 calculus
 courses
 at
 Cleveland
 a
level
of
teaching
where
he
implemented
 designing
 as
 well
 as
 owning
 a
 small
 tree
 Land8Lounge.com,
Landscapedia.info
and,

State
 University
 and
 he
 didn’t
 like
 them
 experimental
 teaching
 methods
 for
 nursery.

 in
his
words,
“of
course,
Facebook.”

one
 bit.
 Aber
 gradua0ng
 from
 Cleveland
 children
with
severe
behavioral
disorders.

State
Bill
decided
to
join
the
United
States
 “I
 was
 teaching
 and
 developing
 my
 

 For
 Bill,
 his
 only
 word
 of
 advice
 would
 
 Chris
 Heiler,
 of
 Zeeland,
 Mich.,
 uses

Navy.
 teaching
 methods
 when
 I
 came
 across
 a
 be
‐
volunteer.
 Flickr
 “to
 organize
 and
 store
 photos
 and

method
 called
 “hor0cultural
 therapy,”
 renderings,
 so
 I
 can
 access
 them
 from


 “I
 joined
 the
 Navy
 hoping
 that
 when
 I
 said
Bill.
 
 “Volunteer
 and
 put
 more
 of
 your
 0me
 anywhere,
 at
 any
 0me.”
 Chris
 also
 adds

got
out
I’d
have
an
idea
of
what
I’d
want
to
 into
learning
and
growing
as
a
person
and
 his
 website
 address
 as
 a
 watermark
 on

do
with
my
life,”
said
Bill.
“When
I
got
out
 
 Hor0cultural
therapy
is
the
engagement
 a
designer,”
said
Bill.
“By
volunteering
your
 his
 photos.
 “That
 way,
 when
 someone

I
 s0ll
 had
 no
 clue.
 I
 always
 envied
 those
 of
a
person
in
gardening‐related
ac0vi0es,
 0me
 and
 adending
 different
 landscape
 stumbles
upon
a
photo
of
mine,
they
can

people
who
knew
what
they
wanted
to
do.
 facilitated
by
a
trained
therapist,
to
achieve
 related
 events
 and
 mee0ngs,
 your
 easily
go
to
my
website.”

It
took
me
a
while
to
find
my
true
calling.”
 specific
 treatment
 goals.
 Hor0cultural
 knowledge
and
experience
will
grow
ten‐
therapy
is
an
ac0ve
process
which
occurs
 fold.”
 
 Remember,
 whether
 you
 have
 a
 free


16 Winter
2009


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apld.org Winter
2009


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apld.org 17