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  • 7 Goals: of Anew Product Process

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    KARISHMAATA2
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    The document outlines 7 goals of a new product process which are to have quality execution, sharper focus, fast-paced parallel processing, a cross-functional team approach, a strong market orientation, better homework up-front, and products with competitive advantage. It then discusses the product management process, noting it depends on the type of company and that the product manager's primary role is to serve as the voice of the customer and manage the 4 P's through tasks like developing requirements, managing features, coordinating groups, and running marketing activities. The goal is to create a market-driven product offering that is competitively priced, distributed, and promoted.

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    GOALS OD N.PD

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    The document outlines 7 goals of a new product process which are to have quality execution, sharper focus, fast-paced parallel processing, a cross-functional team approach, a strong market orientation, better homework up-front, and products with competitive advantage. It then discusses the product management process, noting it depends on the type of company and that the product manager's primary role is to serve as the voice of the customer and manage the 4 P's through tasks like developing requirements, managing features, coordinating groups, and running marketing activities. The goal is to create a market-driven product offering that is competitively priced, distributed, and promoted.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    4 views3 pages

    7 Goals: of Anew Product Process

    Uploaded by

    KARISHMAATA2
    The document outlines 7 goals of a new product process which are to have quality execution, sharper focus, fast-paced parallel processing, a cross-functional team approach, a strong market orientation, better homework up-front, and products with competitive advantage. It then discusses the product management process, noting it depends on the type of company and that the product manager's primary role is to serve as the voice of the customer and manage the 4 P's through tasks like developing requirements, managing features, coordinating groups, and running marketing activities. The goal is to create a market-driven product offering that is competitively priced, distributed, and promoted.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    7 Goals of aNew Product Process

    Goal #1: Quality of Execution Goal #2: Sharper Focus, Better Prioritization Goal #3: Fast-Paced Parallel Processing Goal #4: A True Cross-functional Team Approach Goal #5: A Strong Market Orientation with Voice of the Customer Built In Goal #6: Better Homework Up-Front Goal #7: Products with Competitive Advantage

    Product Management Process

    Starts with the type of company you work for


    Technology-driven company Sales-driven company Market-driven company

    ProductManagers primary role is to serve as the voice of the customer

    Responsible for the 4Ps Includes indirect management and cooperation with other members ProductManagers day

    to day work revolves around executing four main tasks:


    Developing the market requirements document Managing the product feature list Coordinating activities of different functional groups

    Participating in and/or running the launch and postlaunch marketing activities for a product.of various groups

    Goal of this work is to:

    Ensure a market-driven whole product offering Establish competitive and profitable pricing models Ensure the existence and support of product distribution Create effective marketing promotions that generate revenue

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