ACKNOWLEDGEMENT

This making of any report calls for contribution and cooperation from many others besides the individual alone. It is the result of meticulous effort put in by many minds that contribute to the final report submission and this work too is not an exception. Thus, one of the best parts of writing this report is the opportunity to thank those who have contributed towards it. First and foremost, I would like to take the opportunity to express my sincere gratitude to Ms.Yuvika Mam for his valued insights, suggestions and continuous support, without which this project would not have reached successful completion. I would like to thank all the respondents who took time out of their busy schedule to fill out the questionnaires and have interaction with me. All the above, made considerable contribution to which these few lines can hardly do justice to their patience and generous support. Last but not the least; I would like to thank my friends.

PREFACE Theoretical knowledge is of no use, until and unless it is applied into some practical aspect. We must lay stress on the proper implementation of what we have learned in class at real life incidents to obtain optimum output. Thus to apply all theoretical knowledge gained so far onto the practical field, The submission of this project report is the part of the curriculum of MBA course. This Winter Project has provided me with the full fledged experience about the business arena of wholesome Indian packaged water industry. It gave me complete training about practice of marketing strategies in the real life industry and helped me gain the first hand experience of my future career in marketing. This project shows the various steps and activities performed in order To Study Marketing Bisleri"

Strategies of