13 LI PH BIN TRONG CONTENT MARKETING......

Content marketing- Tip th Ni dung l mt phng php hiu qu xy dng thng hiu, pht trin c s khch hng v tng doanh s bn hng. ng tic l d bt k mc ch, nh ca h l g th hu ht nhng ngi lm tip th v vit ni dung thng mc phi 1 hoc nhiu li .

Di y l 13 li tip th ni dung ph bin v hng gii quyt: 13 li ph bin trong content marketing 1. i vi li nh cp ni dung ca ngi khc v pht trin n nh l ca ring mnh, bn nn ghi r ngun gc ni dung ca ti liu (km theo vic cng khai xin li v ph s dng nu tc gi yu cu). 2. i vi li ca ni dung nhm chn, thiu sc sng,ni dung ca bn s c o hn, thu ht nh nhn hn khi c km hnh nh v videos 3. i vi li ca khi vn bn chi cht lin tc khng c khong cch d lm cho ngi xem nhe mt, li khuyn l bn nn nh dng ni dung trc quan, hp dn hn, ni dung ca mnh d c, d tiu th hn. iu ny bao gm vic phn chia khong cch hp l, s dng mu sc, in ch m, ch nghing hng dn c gi thng qua ni dung ca bn. 4. i vi li pht biu theo chuyn mn, thut ng ca chuyn ngnh lm cho thng tin truyn thng kh hiu, li khuyn l bn nn s dng ngn t thn thin vi khch hng. 5. i vi li khng tch hp thng hiu ca bn vo trong cc nh dng ni dung mi

hn,li khuyn l bn nn m rng thng hiu ca bn ra 360 theo mt cch m n c th nhn bit c. 6. i vi li khng ti u ha ni dung ca bn (bao gm c hnh nh v video) cho vic tm kim, bn nn tp trung tng phn ca ni dung trn mt nhm t kha. Ngoi ra, bn nn to cc lin kt trn t c lin quan (c lin kt ni b v bn ngoi), s dng cc t ting Anh trong cc URL ca bi vit ca bn, v thm vn bn vo cc ni dung phi vn bn ca bn nh hnh nh, video (bng cch thm th alt vo html ca ni dung ) 7. i vi li m bn ch to ni dung khi bn c thi gi ri n khng ng nht, bn nn to ra mt lch bin tp v xut bn ph bin u n. 8. i vi li kt thc ni dung ca bn trc khi n bn c hng cho bn, bn nn m bo rng mi mt thnh phn ni dung phi hm cha tng t ku gi n hnh ng thch hp vi tng bi cnh. 9. i vi nhng li chnh t v ng php ngho nn lm cho khch hng tim nng b i khng c, Li khuyn l bn nn c mt ngi bin tp chuyn nghip sa cha nhng li bt cn y. 10. i vi li khng m rng tip th ni dung theo tng d n mt, bn nn c nh cch thc n lc ti a cho ni dung tip th ca bn qua cc nn tng khc nhau theo nhng cch c nht khc nhau. 11.i vi li ni dung ca bn thiu tnh x hi, th bn nn im xuyn n bng phng tin truyn thng x hi theo hnh thc chia s x hi. 12. i vi li khng qung b ni dung ca bn, bn nn chia s ni dung ca bn qua cc phng tin truyn thng x hi i chng v cc vt th m bn s hu. Ni no thch hp, bn s tch hp qung b ni dung vo cc phng tin truyn thng khc nh dch v khch hng v email thanh ton. 13. i vi li khng theo di kt qu cc n lc ni dung tip th ca bn, th bn nn xc nh r nhng thc o c lin quan da trn cc mc tiu ca bn, bao gm m s khuyn mi o lng hiu qu. trnh 13 li trong tip th ni dung ny, bn phi c mt k hoch tip th ni dung vng chc c thc hin mt cch nht qun. Tt nhin, iu ny khng th xy ra nu khng c ngun lc, c v nhn lc ln ti chnh. Bn phm phi nhng li tip th ni dung g v bn lm g sa cha chng? Lc dch t Heidicohen