Why Vadodara PDF

Confederation of Indian Industry
Western Region Gujarat Zonal Office 201-203, Abhishek Complex Akshar Chowk, Old Padra Road Vadodara 390 020 Phone : 91-265-6532016,6532017 Fax : 91-265-2327108 Email : ciivadodara@ciionline.org Website: www.ciionline.org
V Va ad do od da ar ra a: :K Kn no ow wl le ed dg ge eC Ci it ty y
A CII Collaborative Dream
Prepared by TEAMPro Limited

London-Vadodara Report 233: 2007-2010
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Welcome to Vadodara: Knowledge City
CII Report 2007
The Truth
Anekntvda (non-absolutism), as the most consistent form of realism, lies in the fact that it allows the principle of distinction to run its full course until it reaches its logical terminus, the theory of manifoldness of reality and knowledge. The theory of non-absolutism clears that reality is not merely multiple; but each real, in its turn, is manifold or complex to its core. Reality is thus complex web of manyness (Aneka) and manifolds (Aneknta)." Lord Mahavir (599-527 BC), INDIA (Excerpts from Jain Philosophy and Practice II, published by JAINA, USA)
Acknowledgement from The Authors

This Report attempts to collect, analyse and present multiple views of knowledgeable people of Vadodara (Baroda) city located in Gujarat State, India on What, Who, Why and How to present Vadodara as Knowledge City to the World. The authors Dr Rajesh Khajuria from TEAM and CII do not claim that there are the perfect views and this is the perfect Report. We thank all the people and acknowledge the sources of information.
TEAM CII Barodians and Readers are cordially invited to express their personal views and experiences that shall continue to mould Vadodara into Knowledge City. Take a Vow Today: I shall continue to gain and add Knowledge to Vadodara. I shall work for Vadodara: Knowledge City. I shall generate Knowledge-based Wealth for Myself and Society.
Confederation of Indian Industries (CII). This Background Report on Vadodara: Knowledge City is the copyrighted property of Confederation of Indian Industries (CII). No part of this Report can be copied and/or sold except by CII. However, parts of the Report may be used for references, news and knowledge purpose by media, websites, organizations and individuals to spread the message. Prepared and Published by TEAM on behalf of CII in January 2007, Vadodara Gujarat India.
Standard Terms: TEAM Projects & Consultants, Vadodara, India have undertaken this assignment in an unbiased and independent manner, and to the best of our abilities and in good faith, and based on the information and data obtained from select respondents, Government, published sources and the client Confederation of Indian Industries, Central Gujarat Zonal Office, Vadodara and its office bearers. Therefore, TEAM or any of its Consultants or employees or associates as well as CII shall not be responsible for any direct or consequential losses, if any, to the CII or users of this Report or any other organizations in past, present or future. Jurisdiction for any dispute, if any, shall only be Vadodara India for the purpose of this Report. Thank you.
TEAM Projects & Consultants, Vadodara-London
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CONTENTS
THE TRUTH ACKNOWLEDGEMENT FROM THE AUTHORS 1.0 1.1 1.2 1.3 2.0 2.1 2.2 2.3 2.4 2.5 3.0 3.1 3.2 3.3 3.4 4.0 4.1 4.2 4.3 4.4 5.0 5.1 5.2 5.3 6.0 6.1 MULTILOGUE IS VADODARA: KNOWLEDGE CITY? APPROACH TO POSITION VADODARA AS KNOWLEDGE CITY TEAM PROJECTS & CONSULTANTS SWOT ANALYSIS OF VADODARA: KNOWLEDGE CITY STRENGTHS WEAKNESSES OPPORTUNITIES THREATS IN A NUTSHELL IT / ITES / BPO SECTOR INDUSTRY STATUS IT IN VADODARA AND VADODARA ON BPO MAP OF INDIA IT / BPO COMPANIES IN VADODARA AND STRATEGIES TO ATTRACT KEY SUCCESS FACTORS: VADODARA: KNOWLEDGE CITY FOR IT-BPO BIOTECHNOLOGY SECTOR INDIAS BIOTECH SECTOR GUJARATS BIOTECHNOLOGY PLAN VADODARA AS NEW BIOTECH DESTINATION KEY SUCCESS FACTORS: VADODARA: KNOWLEDGE CITY FOR BIOTECH ENGINEERING SERVICES (ES) SECTOR ES SECTOR: NATIONAL SCENARIO VADODARA: KNOWLEDGE CITY - DESTINATION FOR ENGG. SERVICES KEY SUCCESS FACTORS: FOR ENGINEERING SERVICES CHEMICAL SECTOR CHEMICAL SECTOR: FUTURE MAGNITUDE IN INDIA 2 2 10 10 17 18 20 20 21 22 23 24 26 26 28 30 31 34 34 35 36 38 40 40 41 43 45 45
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6.2 6.3 6.4 7.0 7.1 7.2 7.3 7.4 8.0
CHEMICAL SECTOR: GUJARAT SCENARIO 47 VADODARA: KNOWLEDGE CITY OF CHEMICALS 49 KEY SUCCESS FACTORS: VADODARA: KNOWLEDGE CITY FOR CHEMICALS 52 PHARMACEUTICAL SECTOR PHARMACEUTICAL SECTOR: NATIONAL SCENARIO PHARMACEUTICAL SECTOR: GUJARAT SCENARIO VADODARA: KNOWLEDGE CITY OF PHARMACEUTICALS KEY SUCCESS FACTORS: VADODARA: KNOWLEDGE CITY FOR PHARMA TAKING FORWARD VADODARA: KNOWLEDGE CITY 54 54 54 55 56 58
9.0 9.1 9.2 10.0 10.1
IMPLEMENTATION ROADMAP (ANNEXURE I) TOP 10 STRATEGIES TO DEVELOP VADODARA: KNOWLEDGE CITY TOP 3 ACTIONS FOR VADODARA: KNOWLEDGE CITY DEVELOPMENT IMPLEMENTATION MECHANISM 9 KEYS TO IMPLEMENTATION FOR VADODARA: KNOWLEDGE CITY
64 64 65 68 68
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TABLES
Table Table Table Table Table Table Table 1.1: 3.1: 4.1: 7.2: 6.1: 8.1: 8.2: Pride & Legends of Vadodara: Knowledge City. 12 Key Highlights of the IT-ITES sector performance. 28 Biotechnology Segmentation & Turnover (2005-06) 35 Growth rates of Industrial Production by Use-based Classification.....41 Future Magnitude of Some Major Chemical Sectors in India. 45 Knowledge Sectors Growth in Vadodara..58 New Job Opportunities for Qualified Persons in Vadodara.60
CHARTS
Chart Chart Chart Chart Chart Chart Chart Chart Chart 1: 2: 5: 4: 5: 6: 7: 8: 9: Indian IT and ITES Sectors: Growth in Professionals . 27 Indias IT Talent Pool compared to select countries.... 27 Gujarat: Port Development..... 48 Gujarat: Energy & Gas.... 49 Dahej: Port Infrastructure.... 51 Relative Share of Knowledge Sector in Vadodara 59 Knowledge Sectors Growth in Vadodara... 59 Jobs: Sector-wise Proportionate Rise Projected.. 60 Jobs: Absolute Rise by Y 2010 60
REFERENCES
I. II. III. IV. V. About Vadodara (Baroda or Sayaji Nagari) IT / BPO Companies in Vadodara Education Statistics for Gujarat and India IT/ITES Sector Publications (various selected) Biotechnology Sector Publications (various selected)
Indian Currency Value (2006 average): 1 US$ = INR or Rs 47 1 UK - INR or Rs 87 Units in India: 1 Million = 10 Lacs (Lakhs) in India 10 Million = 1 Crore in India 1 Crore = 10 Million = 100 Lacs (Lakhs)
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Executive Summary
The Vision
To Develop Vadodara as a Centre of Knowledge-based Economy in Western India.
The Objective
1. To study Vadodara as a Knowledge City and release a Study Report. 2. To enable local businesses develop by two fold in Three Years (20072010). 3. Presently focus on sectors namely: Engineering Services IT / ITES Chemical Pharmaceuticals Biotechnology.
4. Evolvement of Roadmap for making Vadodara: Knowledge City. 5. Organise a Conference on Vadodara: Knowledge City in January 2007.
The City of Vadodara

Crafted from the words Vad (Banyan) and Dar (Home), Vadodara is home to Gujarats greenest city pastures with a blend of multi-cultural people engaged in traditional art to modern manufacturing, to knowledge-driven business.
Vadodaras Ambition
Vadodara is at the forefront of new-age Knowledge industries: Information Technology (IT), Biotechnology, Engineering Services, Chemicals and Pharmaceuticals, Electrical and Food Processing and so on; thanks to the positive policies and support of Governments of Gujarat and India by positioning the city as an industrial hub.
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To take Vadodara towards becoming a Centre of Knowledge-based Economy in Western India, CII Central Gujarat Zonal Council has embarked on an ambitious initiative to position Vadodara: Knowledge City with a mandate to consult and seek participation of educated, talented Businesspersons and Professionals of Vadodara in meeting with the challenges and opportunities of 21st Century Knowledge City.
Knowledge Sector in Vadodara

Vadodara is also termed Hydrocarbon Capital of India with presence of organizations namely IOC (Gujarat Refinery), IPCL, GSFC, GCEL, GACL and over 8,000 SMEs around the city. Their combined business is broadly estimated at Rs 15,000 Crore (USD 3.2 billion) p.a., giving tremendous opportunities to local and Global people to participate in business, foster education and create employment. Engineering Services Largest companies like L & T in Vadodara IT / ITES several companies from India, USA and UK emerging. Chemicals IPCL, GSFC, Refinery, GACL; Name it, Vadodara has it! Pharmaceuticals Largest companies like Sun Pharma and Alembic Biotechnology a large pool of scientists with Alembic and upcoming Biotech Park at Savli, Vadodara. Electrical / Power ABB, Jyoti, Siemens Education Sector MS University, KM Shah, Sigma, several schools Other Sectors (Automotive, Auto Parts, Food Processing, Healthcare)
Relative Share of Knowledge Sector in Vadodara
IT / ITES
12% 8% 1% 4% 20%
Biotechnology Engg Services Chemicals Pharma Electrical
12%
43%
Other Industries
Source: TEAM-CII Report on Vadodara: Knowledge City, January 2007.
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Vadodaras total business is expected to grow from approximately Rs 15,000 Crore (US$ 3.2 billion) today to Rs 25,000 Crore (US$ 5.4 billion) in 2010, and jump to Rs 75,000 Crore (US$ 15.5) billion by 2020 as per the study Report by TEAM Projects & Consultants, Vadodara / London.
Employment Generation in Vadodara

Vadodara is likely to witness creation of close to 100,000 New Jobs, including 16,000 Jobs for Qualified Persons and 84,000 other Jobs.
Jobs: Sector-wise Proportionate Rise Projected

100% 90% 80% 70% 60% 50% TOTAL Qualified Jobs (Numbers) Pharmaceutica ls Chemicals
Export-led Growth
Gujarat is fortunate to possess 1/3rd coastal line of India with 41 Ports, one of the highest in 40% Engineering most developed nations. This Services 30% had made Vadodara in Central 20% Biotechnology Gujarat the bi-directional source 10% of manufacturing knowledge0% based products and services. IT / ITES 2007 2010 New Telecom, electricity, water and Jobs housing infrastructure is excellent in the city. It is this central location along with high quality education, knowledge-workers, art and culture, which attracts entrepreneurs set up businesses and thrive in Vadodara. Can one afford to ignore Vadodara as a location for knowledgedriven business? Ask some business leaders at the Conference on Vadodara: Knowledge City in January 2007.
Be in Vadodara: Knowledge City
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MULTILOGUE Is Vadodara: Knowledge City?
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1.0 MULTILOGUE
1.1 Is Vadodara: Knowledge City?
1.1.1 CII commissioned TEAM Projects & Consultants to study and prepare a White Paper (Report) on positioning Vadodara as a Knowledge City. TEAM adopted Multilogue Approach: A Continuous Chain of Multiple Dialogues with Leaders of Vadodara to generate a common body of knowledge in this Research Report. 1.1.2 Crafted from the words Vad (Banyan) and Dar (Home), Vadodara is home to Gujarats greenest city pastures with a blend of multi-cultural people engaged in traditional art to modern manufacturing, to knowledge-driven business. Verify some historic facts yourself: 1.1.3 Modern Vadodara is a great and fitting memorial to its late ruler, His Highness Sayaji Rao Gaekwad III (1875-1939 AD). It was the dream of this able administrator to make Baroda an educational, industrial and commercial centre, and he ensured that his dream would come true. For this reason, the city is also called Sayaji Nagari or the town of Sayaji and Cultural Capital of Gujarat. (Ref. I: About Vadodara or Baroda). 1.1.4 Legendary Maharaja Sayajirao III, the visionary ruler of the city of culture, art, sports, industry, science & technology, created modern Vadodara. The Maharaja gave life to numerous socio-cultural-economic institutions; The famous MS University of Baroda, Schools for boys and girls, 450-year-old underground drainage system, Sayaji Baugh as one of the largest Gardens in Gujarat State, Rare Palaces and Museums, Sculpted Gates, Beautiful Monuments, Sursagar Lake, several Hospitals, Clubs, and help-homes for physically & mentally challenged and aged people. 1.1.5 Today Vadodara is already termed Hydrocarbon Capital of India with presence of close to 200 Medium & Large Industries (MLI) like IOC (Gujarat Refinery), IPCL, GSFC, GCEL, GACL and 8,000 SMEs in Vadodara District. Their combined investment as well as yearly sales turnover are estimated at Rs 15,000 Crore* (USD 3.25 billion), giving tremendous opportunities to local and Global people to participate in business, create employment and foster education. A number of companies from all over India and the world have set up businesses in knowledge sectors. (* Source: R J Shah, Chief Industrial Advisor, Government of Gujarat)
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1.1.6 Sector-wise leading companies in Vadodara: IT / ITES Anjleem, Rishabh Software, GCI Global Consultants Inc, C-Sam, Fortune Infotech, Doshi Accounting Services and many more Biotechnology BioArc, Sterling Biotech, Biotech Park at Savli GIDC, and Biotechnology Zone identified by VUDA (Vadodara Urban Development Authority) Engineering Services L & T Chiyoda, L & T Sargent & Lundy, e-Engineering Services, Technosoft India Pvt Ltd Pharmaceuticals Alembic Ltd, Sun Pharmaceutical Industries Ltd and many SMEs Chemicals GSFC, IPCL, IOC, GACL, Bayer Crop Science, Jayant Agro-Organics, SABIC, Du Pont and Heubach Chemicals (Multinationals) Electrical / Power Jyoti Ltd, ABB Ltd, Siemens (Demag Delaval Industrial Turbomachinery Pvt Ltd), Alstom Ltd and Alstom Projects India Ltd Other Sectors Automotive (General Motors India Pvt Ltd, Halol), Transport & Logistics (Bombardier, Express) Hotel & Tourism (Welcome Group, Taj, Express, Surya, Yuvraj, Airport, Village Vadodara, Palaces, Museums and the World Heritage site at Champaner near Pavagadh) Education Sector M S University of Baroda. Private Sector Colleges: K M Shah Medical & Dental, Sigma Institutes of Management / Pharmacy / Polytechnic / Paramedical / Nursing, Baroda / Pathak Homeopathy Colleges, International / Public Schools (Navrachana / Nalanda / Gujarat (GPS) / Delhi (DPS), and many other institutions. Public / Private Schools: Navrachana, Bhavans, Rosary, Tejas, Gujarat, Delhi, Baroda, Nalanda International and many other schools. 1.1.7 Sensing opportunities in high-tech knowledge sector with the availability of qualified technical and management manpower more cost effectively than in Metro cities, L & Ts Engineering Projects Group moved to Vadodara with about a dozen handpicked high-fliers from Powai (Mumbai) in 1994. Today, they have grown to a 1500 strong team of engineers in multiple SBUs (Strategic Business Units) and Joint Venture Companies catering to Engineering requirements of India as well as major developed nations in the Western world and growing at a rapid pace. To expand mega-fold, L & T is developing a 115 -Acre L & T Tech Park with Technology Centre on N H 8, Waghodia, Vadodara.
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1.1.8 Alumni of MS University and Residents of Baroda are found living in over 25 countries settled all over the world. Notable among them and pointed out by the respondents of study and TEAM together are listed below. We have made no attempt at ranking them as all of them and many more legends of Vadodara (Baroda) have and are contributing their unprecedented energy and resources that have shaped Vadodara into a Knowledge City! 1.1.9 No wonder the City of Vadodara has produced many Legends in public and private sectors that include Kings, educationists, teachers & professors, artists, sportspersons, industrialists, businesspersons, technologists, consultants, doctors, lawyers, bureaucrats and politicians to name a few. Vadodara is a City of Visionary, Winning and Wonderful People. 1.1.10 Lets see, Who are the People, perceived by respondents as The Past Pride and The Emerging Legends of Vadodara in Industry/Knowledge Sectors as well as Social/Education Sectors?
Table 1.1: Pride and Legends of Vadodara: Knowledge City
A.
Past Pride (Last 50 Years) Industry/Knowledge Sectors Nanubhai Amin, Founder, Jyoti Limited Ramanbhai Amin, Founder, Alembic Ltd Dr I G Patel, Former Governor, Reserve Bank of India Dr Madhu Mehta, MD, Anjaleem / IT Forum / CII past Chairman of IT Task Force Dr Varadrajan, Former Chairman, IPCL Dr Muni H Mehta, Former Director (R & D), GSFC Dr H U Joshi, Scientist, GSFC R & D (Biofertilizer) Many more in all fields
A.
Emerging Legends (21st Century) Industry/Knowledge Sectors Sam Pitroda, Chairman, Knowledge Commission, Government of India Dr Kamlesh Lulla, Scientist & Project Manager, Mars Rover, NASA, USA Rahul & Tejal Amin, CMD, Jyoti Ltd / Navarachana Schools Chirayu Amin, CMD, Alembic & BioArc Nitin & Chetan Sandesara, Sterling Biotech Ltd / Sterling SEZ Ravi Uppal, MD, ABB Ltd Nikhil, Anil & Kunal Patel, Sayaji Iron & Engineering Co Ltd Mr Luke, IAS, MD, GSFC Dr Purvi Mehta-Bhatt, Country Head, USAID Project on Biotechnology,
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B.
Social / Education Sectors Maharaja Sayajirao Gaekwad Maharshi Arvind Mrs Mrunalinidevi Puar, Present Chancellor, MS University of Baroda Bhagyesh Jha, IAS Dr Thakorbhai Patel, Former Health Minister R V Desai
B.
Social / Education Sectors Ranjeet Singh Gaekwad Lord Bhikkhu Parekh, former VC of MS University Hasmukh Shah, Former Chairman, IPCL Sitanshu Yashash Chandra Mansukh Shah (Piparia Medical & Dental College) Shailesh Shah (SIGMA Institute of Engineering / Management / Pharmacy / Physiotherapy) Nitin Sandesara (Ma Arkee Navratri Garba) Kiran More / Irfan Pathan, Coach / Cricketer Prof. Bharat Chattoo, Head, Biotechnology Dept, M S Uni. Nethra Raghuraman (Model & Actress) Painters: Bhupendra Khakhar, Jeram Patel, Gulam Sheikh etc Institutions: Vadodara Initiative United Way of Baroda Medical Association, SOCLEEN Vadodara Forest Department. Indian Renal FoundationVadodara Chapter (Kidney). Vadodara Consumer Forum Many more in all fields
C C Mehta Indulal Yagnik Dr (Mrs) Hansa Mehta, 1st Vice Chancellor of MS University
Institutions: Baroda Citizens Council Baroda Productivity Council Baroda Management Association Institute of Management Consultants of India Gujarat Chapter Institution of Engineers Many more in all fields
1.1.11 Vadodara in Global Investment Eyes (December 2006) Investments coming up in Knowledge Sectors: L & T is shortly setting up 150-acre Technology Centre and eEngineering Centre on N H 8, Vadodara. Sargam IT / ITES SEZ is approved by Government of Gujarat to set up a Special Economic Zone near Vadodara with an investment of Rs 200 Crore (USD 40 million).
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Nipium with Singapore Government is planning to set up Rs 550 Crore (USD 110 million) IT Park at Nimeta on Ajwa Road, Vadodara, considering availability of engineers and management staff from Gujarats only English Medium M S University of Baroda. HCL has reportedly applied for 50 acre land neat Vemali/Dumad for setting up a Hardware / Software Park. Raheja has applied 30 acre land at Dumad, Vadodara for IT Park. DLF and Simens are also planning IT Parks in Vadodara. Suzlon Energy Ltd is setting up a High-Tech Engineering SEZ at Vadodara for manufacture and export of Wind Turbine Generators / Components with an investment of Rs 150 Crore (USD 30 million). Sterling Biotech Ltd of Vadodaras General SEZ in nearby Bharuch district is approved by Government of Gujarat as well as India at an investment of Rs 600 Crore (USD 120 million). Jayant Agro-Organics Ltd is planning an Agri-based Castor Oil & Derivatives Project in Vadodara District (could be an SEZ) with Gujarat Agro-Industries Corporation Ltd (Government of Gujarat) and American Collaboration at an investment of Rs 2,300 Crore (USD 500 Million) with backward integration for Contract Farming over 5,000 to 50,000 Acre agriculture land in phases. Trivenidevi Kashinath Agrawal Management Development Centre, donated by Shri H K Agrawal and family is inaugurated by Dr Rangarajan, former Governor, Reserve Bank of India on 01.01.2007 at Faculty of Management Studies, MS University of Baroda. Sigma Institute of Technology & Engineering (SITE) has set up a large Campus at Bakrol, Ajwa-Nimeta Road. Envisioned with the help of TEAM, SIGMA proposes to invest Rs 50 Crore (USD 10 million) in a 40-Acre Campus to develop Management, Engineering, Technology, IT and Biotech programs. Dr Vijay Shah of Vadodara and NRIs have taken over Medical College & Hospital at Walia in Bharuch, and propose to invest Rs 70 Crore (USD 14 million) in setting up Medical to Management institutes. Source: TEAM, State Bank of India, and CII Members.
ITT Corporation, New York USA, a US $ 7.4 billion Engineering Giant has short-listed Vadodara for setting up a facility for manufacture of High Tech Industrial Pumps and visiting the city to address Vibrant Gujarat Global Investors Summit. With the increased interest of investment by the overseas companies in Gujarat, the state is fast emerging as the choicest location for foreign direct investment.
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Japan Government is exploring possibilities to acquire 1,000 acres of land in Gujarat for developing an Industrial Village. For the purpose, Japan External Trade Organization (JETRO) is looking for land near NH-8, having good infrastructure with port facilities to house Japanese companies at one location. It is learnt that Nissan is considering to set up their passenger car manufacturing unit in Gujarat. Source: Meetings with Government of Gujarat and Press notes.
Vadodara is emerging as 3rd Automotive City of India after Chennai and Pune, with General Motors (GM) Plant doubling its Car manufacturing capacity at nearby Halol and several Auto Part SMEs existing and upcoming, according to TEAM. 1.11.12 Vadodara in Global Newsline Vadodara Initiative by voluntary groups lead by Tejal Amin, Nilesh Shukla, Dilip Shah and others celebrated a 5-day Vadodara Festival during 3-7 January 2007 by organizing for the first time public debates on Vision: Vadodara to making Vadodara an Investment Destination. Top dignitaries, industrialists and consultants were invited to debate that included Mr Das (Municipal Commissioner), Rajiv Topno (Collector), VUDA Chairman, Jayaben Thakkar (MP), Mr Pathak (Chairman Gujarat HSC Board), Dr Rajesh Khajuria (Advisor: Knowledge City, Management Consultant & Educationist), Mr Ashok Patel (MD-Simalin Chemicals), Ravi Kapur (MD-Heubach Chemicals), Mr Taneja (MD-GSFC/GACL), Mr Bhupendrasinh Lakhawala, Hon. Minister for Employment and so on. Prof. Bharat Chattoo of MS University's Department of Microbiology and Biotechnology Centre has been elected as a Fellow of the 'Academy of Science for the Developing World' at the annual meeting of the academy held recently at Rio De Janeiro, Brazil. A total of 44 scientists were elected for membership in 2006. The aim of the academy, founded in Italy in 1983, is to promote scientific capacity and excellence for sustainable development. Baroda sculptor Dhruv Mistry has been selected to receive the title of Honorary Doctor of Birmingham University, UK, in February 2007. In 1993, he was the first Indian to be elected as a Fellow of the Royal Society of British Sculptors, London. Sun Pharmaceutical Industries Ltd. will hive off its research and development business, including new drug delivery systems (NDDS) into a separate entity -at Baroda - Sun Pharma Advance Research Company (SPARC). The Rs. 18-billion company will invest Rs. 2 billion in the new entity. It will shift 200 scientists to SPARC and add another 200 later. Sun Pharma presently employs 600 scientists at its R&D centre in Baroda.
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Kiran More is the Chairman of Selectors at the prestigious BCCI (Board of Control for Cricket in India) The Vadodara Municipal Corporation's (VMC) fire brigade now has hitech foam tender to fight chemical fires. The vehicle cost Rs. 3.9 million and was purchased with World Bank aid. Source: http://www.baroda-online.com/FQuizPhotos.html
Everyday, at least one Barodian gets an honour at local, Sate or international level. 1.1.13 Today, Vadodara is at the forefront of new-age Knowledge industries: Information Technology (IT), Biotechnology, Engineering Services, Chemicals and Pharmaceuticals, Electrical and Food Processing and so on; thanks to the positive policies and support of Governments of Gujarat and India by positioning the city as an industrial hub since 1960. 1.1.14 To take the city towards becoming a Centre of Knowledge-based Economy in Western India, CII Central Gujarat Zonal Council has embarked on an ambitious initiative to position Vadodara: Knowledge City with a mandate to consult and seek participation of educated, talented Businesspersons and Professionals of Vadodara in meeting with the challenges and opportunities of 21st Century Knowledge City.
Vadodaras Pride and Legends shall guide and inspire. Business Leaders shall consolidate and grow businesses, industries and Special Economic Zones (SEZs) around Vadodara. Bureaucrats and politicians shall plan and work for developing Vadodara. Younger Generation shall be the reasons and the force for achieving our Collaborative Dream of positioning Vadodara: Knowledge City.
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1.2
Approach to Position Vadodara as Knowledge City
1.2.1 9-BALL GAME Approach TEAM, the Consultants approach to prepare this White Paper is as unique as its character. The unique character of this entire effort is Not-for-Profit, which has helped us gain tremendous interest and response from legends, CII members and Barodians (as we fondly call people of Vadodara or Baroda) wherever they live in Baroda, Gujarat, Mumbai, UK, USA, Italy, Australia, Singapore or Africa. The methodology followed was: 1) Identification and detailed Interviews institutions of Vadodara (Baroda). 2) Crystallization of Collective Dream of Knowledge City through Team Approach. of 20 legendary people or
developing
Vadodara
as
3) Assessment of secondary reports / data on 5 key sectors identified by CII: a. b. c. d. e. f. IT & ITES (Information Technology & IT Enabled Services) Biotech Engineering Services Chemicals Pharmaceuticals. (Five Sectors study).
The present research identified Medical Tourism, Electrical, Food Processing, Art and Advertising sectors for further study and development in future. g. Higher Education sector is identified as both cause and effect (result) of developing Vadodara as a Knowledge City.
Where has Baroda reached so far? What is happening at present in terms of new projects? 4) Comparison with key information / reports of London (UK) Government / Associations on similar movement. (This could not be done due to costtime constraints, the two limitations of this voluntary effort). 5) Involving and capturing thinking of key stakeholders in the process: Communication, meetings and discussions with people as well as Local, State and Central Government through calls and their published reports. 6) SWOT analysis: Can Vadodara become a Knowledge City? 7) Gap Analysis: How do we take Vadodara from present image of Cultural City of Gujarat to become Knowledge City of India?
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8) Implementation Roadmap: Time Frame to achieve the Collective Dream or Vadodara Dream (V-Dream). 9) Implementation Mechanism: How do we ensure Implementation by stakeholders? What should be the right strategy that must work?
1.3
TEAM Projects & Consultants

TEAM Projects & Consultants, Vadodara India (www.TeamPro.org) has been a pioneer Management Consulting firm established since 1983. In 2005, it incorporated TEAMPro Limited in London UK. TEAM specializes in Project and Management Consulting services to Industry, Infrastructure (Power, Water, Wind Power, SEZ), Amusement, eBusiness, and Education sectors. TEAM has successfully completed 233 consulting projects / assignments for clients in several Banking, Government and Private sectors located in India, Singapore, Hong Kong, Dubai, Oman, UK and USA. TEAM is approved / enlisted by IDBI/IFCI/ICICI, State Bank of India, Central Bank of India, Union Bank of India, Canara Bank, SISI, Ministry of Industry; CDC, Ministry of Science & Technology, Government of India, and UNDP for the purpose of Consultancy & Counseling, Technoeconomic Feasibility / Viability studies, Project Appraisal, and Corporate Performance Improvement. Currently TEAM is advising various projects to bring in total investment of around Rs 3,000 Crore (US$ 600 million) around Vadodara. TEAM is an acknowledged leader in maintaining its independence, reliability, ethics and speed of implementation. However, errors and omissions, if any, are regretted and will be corrected immediately upon bringing to our attention. (Please read standard terms on page 2 of this report).
Welcome to Participate in Vadodara: Knowledge City
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SWOT ANALYSIS Vadodara: Knowledge City
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2.0 SWOT ANALYSIS OF VADODARA: KNOWLEDGE CITY

2.1 Strengths
2.1.1 Why Vadodara has the potential to grow into Knowledge City of India? We asked some business and social leaders and luminaries of Vadodara through Questionnaire-cum-Interview method. Their responses along with TEAMs knowledge-base summarized below are as luminous as respondents: 1) Vadodara has a special character to turn vision from traditional to modern. Biotechnology visions. o o Sun Pharmaceuticals also had a Pharmaceutical products vision in 1900s; now transformed into Healthcare and R & D visions. Multi-cultural city, open to assimilation, because of influence of erstwhile King Maharaja Sayajirao Gaekwad. Historical importance in terms of culture and intellectual activities. o Availability of cost-effective manpower, housing and office space and land for setting up business and manufacturing facilities - at almost 50% of the cost in any metro city of India. Even Japanese collaborators liked Vadodara! (L & T Chiyoda, Novino Batteries with National of Japan). 2) Large concentration of investments in various sectors looking for avenues through Research & Development, Engineering Services, Contract Research and Outsourcing. 3) The knowledge base Vadodara has, is facilitated by the presence of Maharaja Sayajirao (MS) University of Baroda, the only English medium University in Gujarat State. L & T had a Projects vision in 1994 when it initially came to Baroda; now expanded to cover e-Engineering vision. Alembic had a Pharmaceutical products vision in 1900s; now transformed into Healthcare and
The presence of large corporations, GSFC, IPCL, IOC, GACL, GIPCL etc that host some of the best knowledge-pools of India. These are also customers next door for knowledge industries!
Supplemented by several educational institutions in private sector, affiliated to Gujarat University, Amdavad (Ahmedabad), Bhavnagar University, and Veer Narmad South Gujarat University, Surat.
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Not to forget close to 400 institutions of Higher Education affiliated to 15 Universities in Gujarat enrolling about 550,000 students who include 250,000 (45%) girls & women all in 10 to 300 kilometer periphery. minutes to 6 hour drive from Vadodara.
Gujarat has about 3.5% of total colleges in India and over 5% of total students enrolment in all faculties in India. We need many more English Medium colleges in all technical and professional faculties. Vadodara is a learning city. Level of education and awareness is higher.
(Source III: Education Statistics for Gujarat and India).
Qualified and Rich Alumni from All Faculties working in High Positions the world over.
Progressive Curricula and Competitive Fees with educational branches comparable to Universities world over not only in Arts, Science or Commerce streams but many other fields including but not limited to Dance and Drama, Fine Arts and what not!
4) The location of Vadodara, close to Amdavad, one of the fastest growing cities of the country and Mumbai - the commercial hub of India. Vadodara is well connected by air, rail and road with all major cities of India, and the world via Domestic Airport at Vadodara, International Airport at Amdavad (1 hour drive) and Mumbai (1 hour flight). 5) Reasonably good infrastructure in terms of telecom, broadband (Internet bandwidth), entertainment, roads, drainage, responsive civic services, English-medium schools for children etc. 6) Vadodara is not a crowded city like Amdavad and Surat, two larger cities in Gujarat. Population Density is 482 in Vadodara, 652 in Surat and 718 in Amdavad as per the latest 2001 census. Vadodara District (urban and rural areas) has one of the highest literacy rates at 71% with a population of 3.64 million having decadal growth of 20%. (Source: http://censusgujarat.gswan.gov.in/).
2.2
Weaknesses
Vadodara gets 5/10 points in infrastructure and maintenance, especially roads and under-pass. (Local Government and Central Governments NURM project have sanctioned a substantial budget recently for improvement).
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Regular traffic jams on flyovers near Polytechnic, Vishwamitri and Lalbagh Crossing, and Under-passes near Railway Station, Alkapuri and Dinesh Mill are a cause of concern. The city and surrounding Gotri Road and Ajwa-Nimeta Road have only three Multiplexes, three Amusement/Water Parks, only two large public auditoriums and few shopping malls. There is no nightlife. Most of shopping closes at 8.30 PM. Restaurants close at 11.00 PM. Clubs can be counted on fingertips. Liquor is strictly prohibited in Gujarat State, which is thought to deter foreigners coming to invest in India. Conversely, some say liquor prohibition in Gujarat is desirable as it reduces crime rate, compared to some other States or countries. Heavy trucks pass through the city day and night. Transport Nagar and Krishi Mandi (Agriculture Produce Market) are constructed on NH 8 near Halol Crossing, but are not yet occupied due to resistance to shift from the city and lack of political will. The city infrastructure is working , but shall get crippled like Bangalore if rapid progress is not achieved to make Vadodara a congestion-free and environmentally clean city.
Except Liquor policy which is a State Government subject, Vadodara Municipal Corporation needs gearing up and toning up of civic administration in order to not only maintain but also to create new infrastructure in terms of roads, multi-level flyovers, under-passes, parking zones for cars and two wheelers, entertainment and shopping zones, walking zones in peak hours and even congestion charge for 4-wheeler driving in the city in peak hours!
2.3
Opportunities
2.3.1 A harmonious blend of desk research and field opinion reflects tremendous opportunities for business development, fresh investment, employment and education in various sectors identified be it IT/ITES, Biotechnology, Engineering Services, Chemicals and Pharmaceuticals, or added sectors Medical Tourism, Electrical and Food Processing. 2.3.2 Vadodara has been traditionally divided into four zones: ResidentialCommercial, Industrial, Entertainment and Agriculture. This zoning was one of the important factors responsible for development and identification of Vadodara as an Industrial and Cultural City. Vadodara Urban Development Authority (VUDA), for the first time, has announced creation of Knowledge Zones in the outskirts of the city These will include Information Technology Zone, Medical Tourism Zone, Knowledge Township and Biotechnology Zone. The Knowledge Township will include Research facilities for Chemicals & Pharmaceutical industries, Petroleum products and Biotechnology, apart from Libraries, Conference Halls, Laboratories and Residential space for employees. Once
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official announcements and detailed zone plans are declared, we assume, one can expect Vadodara citys development and real estate prices to increase up to 50% in next 5 years. (VUDA Source: Times of India of 3rd November 2006 and Vadodara Initiative). 2.3.3 Sectoral Assessment given in following chapters shows opportunities for knowledge entrepreneurs/workers within knowledge industries.
2.4
Threats
No development takes place in the world without threats. Vadodara also poses some threats as follows. Industrial Threats: o As Hydrocarbon capital of India, Vadodara is said to be sitting on a site for potential industrial disasters, although large-scale disasters like fire or poisonous gas leakage have not taken place in the past. Disaster Management Programs followed by all large corporations serve as preventive measures.
Environmental Threats: o Large-scale chemical industries pose serious environmental threats due to pollution, but strict norms of Gujarat Pollution Control Board and construction of Common Effluent Treatment Plant and Channel (CETP Channel) from Nandesari and Padra to Sea has played an important role to reduce or control pollution. However, these threats can be mitigated through strategic planning and actions as necessary.
Natural Disasters: o Natural disasters like floods and earthquake occur rarely in Vadodara. 1978 and then 2005 saw floods, but earthquakes in Kutch, Surat and Amdavad had left Vadodara unsheathed due to its sound geological structure. Vadodara has not had any earthquake damage in last 100 years. That makes Vadodara the safest city to live!
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2.5
In a Nutshell
Vadodaras biggest strengths are 1.7 million highly cultured cosmopolitan society, well-educated talent pool, the only English-medium University of Gujarat, growing private sector education institutions, about 100,000 students base (20% of Gujarat State), dominant industrial sector by long presence of large corporations and new multinationals, sprinkled with about 8,000 SMEs who form a strong industrial-commercial-customer base, and emerging knowledge sectors of IT/ITES/BPO, Biotechnology, Engineering Services, Medical Tourism and Art Sector, apart from existing Petrochemicals, Speciality Chemicals, Pharmaceuticals, Electrical / Power and Construction sectors.
Welcome to Takeoff at Vadodara: Knowledge City
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SECTORAL ANALYSIS: IT / ITES / BPO SECTOR
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3.0
3.1
IT / ITES / BPO Sector

Industry Status
Government of Gujarat has announced Baroda as one of the three most potential cities for creating Knowledge Corridor. 3.1.1 Several efforts and promotions have been made by various professional associations like NASSCOM and IT Forum of Baroda in last 5 years. Through Vibrant Gujarat Global Summits. The other two cities are Ahmedabad-Gandhinagar corridor, and Rajkot in Saurashtra region.
3.1.2 Baroda is termed as the most potential city in Gujarat and one of the top 10 cities in India for expanding the burgeoning IT / ITES-BPO industry mainly due to its English Speaking population, one of the oldest M.S. University of Baroda (www.msubaroda.ac.in) set up by Maharaja Sayajirao (MS) Gaekwad as before 100 years as a Centre of Excellence in Education, highly cultured cosmopolitan people and central location with all India and Global connectivity through multi-modal transportation by air, road, rail and sea. Further details are available from www.baroda.com/city.html 3.1.3 TEAM researched, collected and analysed various publications of NASSCOM as listed below (Ref. IV: IT/ITES Sector Publications). Indian IT Industry: NASSCOM Analysis 2006 Indian ITES-BPO: A NASSCOM Analysis 2006 Strategic Review 2006: The IT Industry in India: NASSCOM Knowledge Professionals in India A Study Report by NASSCOM Information Security Environment in India: NASSCOM Analysis Fact Sheet NSR - National Skills Registry: NASSCOM Mckinsey Study 2005: Extending Indias Leadership of The Global IT and BPO Industries Executive Summary.
The market potential analysis given in these documents is reproduced below in brief. 3.1.4 IT Industry: Current Scenario (www.nasscom.com) Indian software and services industrys strong value proposition existence of a large, English speaking, technically qualified manpower, competitive billing, high productivity gains and scalability - which had helped the country emerge as a key IT services outsourcing destination, continue to hold India in good stead. These intrinsic strengths and advantages gave India a leg up in the burgeoning ITES-BPO space as well, taking it beyond the realms of IT services. The country is at an important juncture in its history, having completed the transition from an agrarian economy to a fully-fledged, first-world economy, operating at the leading edge of contemporary technology. A key element in
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taking the country forward and maintaining its growth momentum will be the provision of a highly skilled and competent global workforce. Having apt IT and management skills, in fact, is assuming an ever-greater importance, in the current day environment, where the IT sector is emerging as a major driver of the Indian economy. IT manpower development today, is not only crucial for sustaining the growth of the Indian economy, it is also important for maintaining the countrys edge in the global markets, where competition is on the rise. 3.1.5 Growth of IT and its Professionals in India The total number of IT and ITES professionals employed in India has grown from 284,000 in 1999-2000 to over 1 million in 2004-05, growing by over 200,000 in the last year alone.
Chart1: Indian IT and ITES Sectors: Growth in Professionals

1045000 841500 522250 670000
1000000 750000 500000 250000
430114 160000 56000 284000
0
9 19 91 09 19 97 69 19 00 90 20 01 00 20 02 10 20 03 20 20 04 30 20 05 4-
Source: NASSCOM
3.1.6 Some quick facts about IT-ITES Industry in India: o o o Industry employee base crossed the 1million mark in FY 2004-05. IT Software and services employee base has grown at a CAGR of 23.6%, from 242, 000 in FY 2001-02 to 697,000 in FY 2004-05. ITES-BPO employee base has grown at a CAGR of 52.6%, from 42,000 in 2001-02 to 348,000 in FY 2004-05. Indirect employment attributed to ITITES was 2.5 million in FY 2004-05.
292,000
India has the largest English speaking IT talent pool in the world - over 120,000 trained IT professionals and approximately 3 million other graduates are added each year Chart 2: Indias IT Talent Pool >
India
195,354
103,440
82,409
60,914
45,145
China Japan Russia
US
South Korea
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Attrition levels in the IT industry range between 25-40%. Attrition rates in the software sector are around 10-15%. Agent-level attrition rate across the BPO industry stands around 45-50% for voice-based processes and 15-20% for non-voice based processes.
3.1.7 Key Highlights of the IT-ITES sector performance
Table 3.1
USD billion IT Services -Exports -Domestic ITES-BPO -Exports -Domestic Engineering Services and R&D, Software Products -Exports -Domestic Total Software and Services Revenues Of which, exports are Hardware Total IT Industry (including Hardware) Source: NASSCOM Reports.
FY 2004 10.4 7.3 3.1 3.4 3.1 0.3 2.9 2.5 0.4 16.7 12.9 5.0 21.6
FY 2005 13.5 10.0 3.5 5.2 4.6 0.6 3.9 3.1 0.7 22.6 17.7 5.9 28.4
FY 2006E 17.5 13.2 4.3 7.2 6.3 0.9 4.8 3.9 0.9 29.5 23.4 6.9 36.3
3.2
IT in Vadodara and Vadodara on BPO Map of India
3.2.1 NASSCOM conducted a National Seminar on ITES Industry at Baroda in Year 2000, presented by Dr Madhu Mehta of IT Forum (MD, Anjaleem Enterprises, who gave STD PCO system to India) and (late) Dewang Mehta, the then CEO of NASSCOM Delhi. The event identified ITES-BPO as Rs 81,000 Crore Opportunity by Year 2020 (appears true today!), Baroda as one of the most potential locations, and was well attended by about 600 IT professionals from all over Gujarat and Mumbai. In a recent interview, Dr Madhu Mehta firmly believes: Vadodara is the right choice for setting up BPOs.
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3.2.2 During last few months, TEAM had conducted meetings with IT Forum of Vadodara (Baroda), the local outfit of GESIA, Gandhinagar, the State Level Gujarat Electronics & Software Industries Association, Dr Madhu Mehta, former-Chairman, CII-Gujarat (IT Committee), Raju Shah (Rishabh Software), Atul Garg (Inteq), Manish Naik (Technosoft), Rajesh Talati (Global), Mandar Mehta and others. Many of the members are affiliates of or have customers in USA, UK and other developed countries, and can be encouraged to bringing investments. 3.2.3 There is a strong and growing interest from leading Tier 2 Indian companies from India, Singapore, USA and UK/Europe to set up their BPO, e-Engineering, Technology and Software Development Centres in Vadodara. 3.2.4 Tier II and III cities IT firms from Gujarat like Rajkot (Engineering, Machines Tools, CNC Machines and Auto parts Belt), Jamnagar (Brass and Ship Breaking Belt), Bhavnagar (Steel and Food Processing Belt), are also keen to set up their IT/BPO and other Knowledge Industries at Vadodara. Estimated 50% people of Baroda are from Saurashtra as well as Mumbai / Pune (Maharashtra), as Baroda was an erstwhile Princely State of Peshwa and then Gaekwad Kings. Infosys BPO GenPac, Pune recently hired 193 Graduates from MS University of Baroda to man their BPO Center in Pune (www.msubaroda.ac.in). 3.2.5 However, there is an urgent need to contact Tier 1 IT/Software/BPO companies like TCS, Infosys and WIPRO to come to Vadodara.
3.2.6 Languages spoken in Baroda are chiefly English, Gujarati, Marathi and Hindi. About 300 foreign students from different countries of Africa and Europe study and live at MS University of Baroda. A number of cultural associations of North India, Tamil, Telugu, Malayalam, Kannada, Bengali and Assamese people living in Baroda make it a truly national and international city of India. About 30 other languages are also spoken in a small way Baroda. MS University teaches German and French, apart from Sanskrit, Hindi and Gujarati languages. 3.2.7 Thus Vadodara readily offers solutions to many problems faced by ITBPO companies in Mega Cities in terms of cramped infrastructure, and high cost of land/space and Graduate / Engineers. 3.2.8 Gujarat has been typically an IT deficient State despite tremendous industrial, commercial, residential and agricultural developments. It was probably one of the first few States in India to set up Electronics Estate and STPI at Gandhinagar way back in 1990s, and later formulate IT Policy 2000 and 2006 to encourage IT / ITES industries set up their business to generate business, profits and jobs at low cost compared to Bangalore, Chennai, Hyderabad, Delhi, Mumbai and Kolkata. 3.2.9 Thus Vadodara offers a Perfect Business Destination for setting up ITBPO (ITES) business.
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3.3
IT / BPO Companies in Vadodara and Strategies to Attract

3.3.1 Between 2000 and 2006, about 15 new IT/ITES/BPO companies have been set up with a small employee base, which have grown to 300-500 employees in each company in less than 2 years. And the list is growing. 3.3.1 Baroda IT / ITES SEZ (Special Economic Zone) being promoted by Sargam Infrastructure Pvt Ltd with TEAMPro Limited (UK) as Knowledge Partner, is approved recently by Government of Gujarat and recommended to Ministry of Commerce, Government of India for approval. The IT SEZ plans to invest Rs 200 Crore over next 5 years in creating IT infrastructure, ready buildings and land plots for occupancy by the industry.
3.3.2 Nipium with Singapore Government is planning a Rs 500 Crore IT/BPO SEZ In 500 acres near Nimeta Garden, Vadodara. 3.3.3 DLF, Rahejas and a Singapore based company are looking for land to set up IT-BPO Parks and SEZs in Vadodara on 50 to 100 acres of land at an estimated investment of Rs 200 to 550 Crore each (Source: Economic Times dated 07.11.2006). 3.3.4 Inteq of Vadodara (Atul Garg) is remotely managing Wi-Max Network of St. Luise city in The USA, which is sponsored by HP. 3.3.5 Key strategies to attract IT-BPO Units are: Make Vadodara WiMax immediately. If one PC owner sponsors Rs 5,000, Vadodara can collect Rs 5 million, and the rest can come from leading Hardware companies like WIPRO, IBM or HP, Dr Rajesh Khajuria pleaded at Vadodara Initiative public debate.
VUDA has recently Zones including: o o o o
declared
IT/BPO Zone Biotechnology Zone Healthcare Zone Tourism Zone and so on in the periphery of Vadodara. This is one of the most welcome policies by local Government.
Identifying appropriate land for setting up large IT Parks and High Quality, decent Residential-cum-Commercial-cum-Entertainment projects. Fill the city with Malls and Multiplexes, Environment and
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Night Life. Open Sayaji Garden and Zoo for Night Safari (like Singapore). Allow Restaurants and Stores to be open throughout night. Provide Entrepreneurs with Liquor License for company employees in IT-BPO Parks. Promoting Vadodara as an Investment Destination for IT/BPO firms. Signing MOUs with IT Associations like IT Forum of Baroda, IT Association of Surat, NASSCOM, and IT Associations of USA, Europe and Australasia. One-to-one meetings for formulating JVs and collaborations through visits and invitations. Build a special website to market and interact with potential customers / IT-BPO companies for encouraging them to set up their business in Vadodara: Knowledge City.
3.4
Key Success Factors: Vadodara: Knowledge City for IT-BPO
3.4.1 Key success factors in positioning Vadodara: Knowledge City for IT-BPO Sector are: Demand for IT and BPO services from India, growing @ 50% p.a. and projected to grow faster as per various studies (Para 3.1.1, Ref. IV). Encouraging SEZ Act, 2005 and SEZ Rules, 2006 of Government of India, and SEZ Rules, 2003 of Government of Gujarat. o o Pivotal role of Local Government in developing IT Zone. Positive IT Policy of Government of Gujarat offering subsidy up to Rs 250 lacs and exemption from stamp duty on land.
Good infrastructure (roads, power, water, telecom, internet / broadband). Excellent Connectivity: Domestic Airport at Baroda and International / domestic airport at Ahmedabad with direct entry from Expressway (100 KM, 1 hour drive). 100% Power back up from Wind Farms in Gujarat with 1600 Mile coastal line, the largest in India (out of Indias 5700 Miles coast). o (TEAM has advised setting up four Wind Farm Projects in 2006, which offer 80% Depreciation and tax benefits for 10 years to industries in the State).
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English speaking Engineers and Graduates from M.S. University of Baroda. Presence of 15 Universities with over 550,000 Graduates in 200 miles periphery of Vadodara in Central Gujarat. Availability of low cost plots and built space at about 50% cost in Metro cities.
Strategies and abilities of CII and entrepreneurs to market Vadodara as Knowledge City to ITBPO companies of India, UK, Europe, USA and other developed nations.
About 10,000 IT/BPO professionals are working in Vadodara. And new jobs are expected to be created for another 5,000 persons. Graduate programs in English medium.
3.4.2 Present education facilities at Graduate level in IT, Engineering, Commerce, Science, Arts etc cannot satisfy the emerging demand. There is a need to create world-class
3.4.3 IT/ITES sector has taken off in Vadodara with about 50 companies. Lets work together to attract 150 companies by Year 2010, and 500 companies by Year 2020. Is it difficult? Not any more!
Welcome to IT-BPO in Vadodara: Knowledge City
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BIOTECHNOLOGY SECTOR
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4.0 BIOTECHNOLOGY SECTOR

4.1 Indias Biotech Sector
4.1.1 Indias biodiversity is one of the highest in the world (except Africa and some small nations), our Scientists are at the forefront of research and development; but the country is at a nascent stage of development in Biotechnology sector. Consider brief statistics from Department of Biotechnology, Ministry of Science and Technology, Government of India; which is the Nodal Department for providing grant-in-aid support to National Research Laboratories, Universities and Research Foundations for Biotechnology related activities in different sectors - health care, agriculture, environment and industry. In addition to Research and Development, human resource development, infrastructure strengthening, Bio-informatics and technology development and validation studies are also supported. (Ref. V: Biotechnology Sector Publications).
4.1.2 Biotech Industry Growth: 2003-04 and 2005-06: Number of Industries Bio-scientists employed by modern biotech industry Investment made : : : 200 (around 300 in 2006)* 15,000 (20,000 in 2006)* US$ 137 million (Rs.616.50 Crore) US$ 360 million (2005-06) Annual turnover (2003-04) Annual turnover (2005-06) Annual Growth Rate : : : US $705 million (Rs.3172.50 Crore) US $1.01 billion (Rs.4545.00 Crore) 36% p.a.
Exports from India: 56% of revenue (2003-04) Note: * Estimates by TEAM.
Ernst & Young estimate for IBEF (India Brand Equity Foundation) is US $ 1.5 billion crossed today.
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Table 4.1: Biotechnology Segmentation & Turnover (2005-06) Rs. in Crore 2412.00 1138.50 405.00 243.00 175.50 4549.50 US $ (million) (1$= INR 45) US $ 536 million US $ 253 million US $ 90 million US $ 54 million US $ 39 million US $ 1011 million % (Rounded off) 54% 26% 10% 6% 4% 100%
Biopharma Vaccines Therapeutics Bioindustrial Agribiotech TOTAL
Note: Vadodara is a hub for Biopharma and Vaccines segments.
The goal is to push revenues to USD 5 billion and generate 1 million jobs by the Year 2010.
4.1.3 2005-06 was an eventful year for Indian Biotechnology industry crossing annual revenues exceeding USD 1 billion for the first time. The industry has shown the growth rate of over 36% last year and is expected to sustain this rate in near future.
(Source: Annual Report, DBT, GoI, 2005-06).
4.2
Gujarats Biotechnology Plan
4.2.1 Preamble
The determinants of societal prosperity, in addition to spirit of people, are: Enlightenment of Knowledge, which in itself has a nature of fast extending frontiers; Ability to face challenges, of devastating health enemies, depleting resources of nature, food-feed etc; and also Material Possessions, which in turn is a function of wherewithal and technology.
4.2.2 Vision Statement To realize and harness the potential of Biotechnology as a human endeavour for the highest intellectual pursuits and effective future delivery system for creating a disease-free, nutritionally secure society, living in safe, clean environment, leading to overall socio-economic growth, welfare and progress of the subjects of Gujarat. (Source: Draft Biotechnology Vision Document of Government of Gujarat, 2006).
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4.2.3 Biotech Vision Implementation Biotechnology is the science and technology of Life. Realizing the tremendous potential Biotechnology offers, the State Government has identified following Biotechnology Zones. Vadodara-Anand-Nadiad as Biotechnology Zone for Food & Food Processing and Animal Biotechnology. Vapi-Surat-Bharuch (70 KM from Vadodara) as Biotechnology Zone for Bio-chemical / engineering process and Industrial Biotechnology. Ahmedabad (100 KM from Vadodara)-Surendranagar Zone for Bio-Pharma. Jamnagar-Dwarka-Porbandar Zone for Marine-Biotechnology.
Thus Vadodara sits between three of the four Biotech Zones being developed by the State Government.
4.2.4 There are various programs of Central and State Governments, offering support, recognition and incentives for promoting Biotech ventures. A number of Venture Capitalists have recently come up in India to invest in promising ventures.
4.2.5 After Pune and Bangalore, Vadodara is surely positioned to attract Bio-firms and professionals set up ventures and work in Vadodara. Consider the latest Biotech developments in Vadodara.
4.3
Vadodara as New Biotech Destination

100 Year old (1907-2007) Pharma major Alembic has set up BioArc Research Solutions in a newly built 120,000 sq ft state of the art Research Centre in the heart of Vadodara, designed as per eGMP / GLP standards. 4.3.1 BioArc has well-planned spacious Laboratories, technologically advanced analytical infrastructure and a work environment that promotes creativity and innovation with a rich talent pool of over 200 scientists, proposing to double over next few years.
4.3.2 Sterling Biotech Limited has grown from a small base in 90s to over Rs 600 Crore revenue company today. It has already received approval for building a 1,000 acre Special Economic Zone near Vadodara in Bharuch District.
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Universal Medicap Limited has set up Food Irradiation facility at a cost of Rs 7 Crore with technology from Bhabha Atomic Research Centre (BARC) Mumbai. Vadodara is one of the four cities in India to have sterilization facility of packaged food, healthcare and Pharma products, used extensively by exporters of processed food, bioproducts, agro-products and pharmaceuticals.
4.3.3
TEAM CEO Dr Rajesh Khajuria visited this Irradiation facility. The company proposes two more Radiation Plants at Vasad and Mahua, making three Radiation Plants in Vadodara out of 7 Plants in India over next 2 years.
4.3.4 Dr Bharat Chattoo, Head of Biotechnology at Science Faculty of MS University of Baroda is already a Leading Biotech Light of India, and a member of several Biotech committees of Government of Gujarat and India.
4.3.5 Dr Purvi Mehta-Bhatt of Baroda is the Country Head (India) of United State Agency for International development (USAID)s projects on biotechnology called the SABP. She is also one of the lead global team members of International Assessment of Agriculture Knowledge Science and Technology. 4.3.6 Dr Dinesh Patel of Gujarat working in USA and known as Father of Biotechnology has recently been bestowed with the honour of being included in The Hall of Fame by Utah Technology Council at the hands of Microsoft CEO Steve Balmer. (Source: Gujarat Samachar, Vadodara, 31 October 2006). TEAM estimates number of knowledge workers (Scientists) working in Vadodaras Biotech sector to grow from present 400 to about 1,000 by Year 2010, once 11 major companies who have registered with Biotech Park at Savli set up their facilities - and up to 5,000 Scientists by Y 2020. 4.3.7 TEAM estimates about 400 scientists and professionals working in Biotech and Bioinformatics sector in Vadodara. There are reportedly about 1,000 seats in various Biotech programs at Graduate, Post-Graduate and PhD level in 7 Universities of India at present. This is expected to grow rapidly to match demand-supply gap. 4.3.8 Biotechnology Vadodara Park at Savli
Government of Gujarat has developed States first Biotech Park in about 90 acre developed land at GIDC Savli, Baroda (as indicated in the GIDC Map) with a provision to add up to 700 acre land. The Biotech Park site is just 8 KM from Vadodara-Ahmedabad Expressway with a direct access by road. The whole area is fully developed with roads, power, water, telecom and habitat with people living in Vadodara. 4.3.9 Waghodia and Ajwa Roads off National Highway No. 8, with a number of colleges in Medical, Pharmacy, Para-medical, Engineering / Polytechnic and
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MBA Programs approved by MCI / AICTE / Gujarat University, is coming up with VUDAs Biotechnology Zone.
4.4
Key Success Factors: Vadodara: Knowledge City for Biotech

Established Biotech ventures: BioArc of Alembic and Sterling Biotech. New ventures emerging. First Biotech Park of Gujarat at Savli, Vadodara. Plots for large / medium size Biotech companies to construct their own buildings. o Availability of suitable Agriculture and Non-Agriculture (NA) land for setting up Biotech ventures. Government permissions and incentives on offer. Biotech Vehicle for Growth is created in Vadodara.
o o
Availability of trained Science Graduates and Engineers at 50% cost of Metro cities. National level, M Sc (Biotechnology) Program at MS University of Baroda. MBA, MCA / IT / Computer Science, Business Management and Export Management Programs in University and Private sector already running. Thriving Healthcare, Medical, Pharmaceutical, Agriculture and Food-Processing sectors in and around Vadodara, offering ample business opportunities and trained manpower to Biotech ventures. Accessibility and Connectivity of Vadodara, the cultural citadel of Gujarat, with all national cities via local Airport / Rail / Road, and international cities via Mumbai / Ahmedabad International Airports. Quality and reliability of electric power.
All these key factors are available in Vadodara for Biotech Sector. In fact, Vadodara is the future for Global Biotech ventures.
Welcome to Biotech in Vadodara: Knowledge City
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ENGINEERING SERVICES SECTOR
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5.0 ENGINEERING SERVICES (ES) SECTOR

5.1
5.1.1
ES Sector: National Scenario

Engineering Services (ES) is a fast emerging Knowledge Sector in India, which is an important determinant of progress of an economy. ES Sector is responsible for creation of new designs, equipments and machinery required by almost entire economy: manufacturing, agriculture and utility (transport, power, water, roads, environment etc). Most ES applications are for design, manufacturing, installation and operations; inclusive of but not limited to Plant & Machinery and other Capital Goods. India produces one of the largest pools of Engineering Graduates in the world. 5.1.3 Together with use of IT, both hardware and sophisticated software as well as engineering knowledge base, Engineering Services is forming into a new knowledge sector today, with demand for such services from large and medium scale plants all over India.
5.1.2
5.1.4 Export-Led Demand for ES: Export demand for ES services is more of a function of outsourcing trend, rather than economic growth rates of developed nations. Thus, with its Engineering skills, English language, abundance of reliable people and low cost, India is a preferred destination for outsourcing Engineering Services. In addition to Indian Project Engineering requirements, developed nations of USA, Japan, UK & European countries, Australia, Middle East and even Asia-pacific region are increasingly sourcing Engineering Services from India due to availability of costeffective knowledge pool and 24 hour communication facilities.
These countries are growing at about 2% to 5% p.a., but their demand for Engineering Services appears to be growing at far higher rate of 25% to 50% p.a., if it is correlated to growth plans of large ES players like L & T Chiyoda Ltd, L & T Sargent & Lundy Ltd and L & Ts e-Engineering Services new Division at Vadodara which is growing at a high pace. Thus export-led demand is expected to rise at about three times higher growth rate than the domestic demand.
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5.1.5 Domestic Demand for ES: Domestic demand for ES Sector is correlated to growth rates of goods sectors in India, especially Capital Goods sector (Table 7.2). The end-user sector Capital Goods has achieved highest growth rate of 15.7% for the year 2005-06, and about 25% in 2007 in Gujarat, indicating robust demand for Engineering Services within India.
5.2
Vadodara: Knowledge City - Destination for Engg. Services
5.2.1 Larsen & Toubro Limited (L & T) is a multidimensional, US $4 billion conglomerate employing 26,000 people across its globally spread 130 offices and 30 factories. Founded in 1938 by two Danish Engineers Mr Holck Larsen and Mr Soren Toubro, with Headquarters in Mumbai, L & T has an engineering legacy of over 6 decades. L & T is a leader in most of its business ventures engineering & Construction, Heavy Engineering, Electrical & Electronics, Industrial Products and Information Technology. L & T has a wide technological base and a very large pool of engineering talent to offer integrated services in the world markets. 5.2.2 In 1994, 12 Engineers from L & T Powai, Mumbai were sent to Baroda to form the nucleus of the company set up as L & T Chiyoda Ltd, a 50:50 Joint Venture of L&T with Japanese company Chiyoda Corporation, a leader in Engineering Design and Projects. 5.2.3 L & Ts reasons for selecting Vadodara after a survey of Mumbai, Chennai, Bangalore and Vadodara were interesting to note: Availability of cheaper and trainable, English speaking engineering talent due to MS University of Baroda, Sardar Patel University at Vallabh Vidyanagar and LD Engineering College at Ahmedabad.
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Close to customer base: IOC Refinery, Petrochemical giant IPCL, GSFC, Heavy Water Plant, Power Plants in Gujarat, the list is growing. Affordable real estate land at almost 1/10th the cost in Mumbai in 1994. (Construction expertise is available with L & T). Connectivity with Mumbai, Delhi and all major cities of India through air, rail and road at all times. Telecom and Internet infrastructure Even Japanese collaborators liked Vadodara due to its culture, art, tenacity and good nature of people at work and home.
Subsequently, L & T Sargent & Lundy Ltd was set up with American collaboration. Lastly, e-Engineering Services Division was set up before 3 years. L & T Chiyoda and e-Engineering Services Division export most of its services to developed nations of USA, UK, other European countries. Today, L & Ts Projects & Engineering Services businesses in Vadodara together employ close to 1500 engineers, with a target to add more engineers every year based on the needs of the business growth. 5.2.4 L & T has recently acquired about 115 acres of land on N H 8, Waghodia, Vadodara where it plans to build an L & T Technology Park and subsequently shift its operations.. Obviously, L & T is not only happy, but also bullish about Vadodara as Knowledge City.
5.2.5 Other large players in Engineering Services present in Vadodara are Engineers India Ltd (EIL), Projects & Development India Ltd (PDIL), Technimont ICB, Linde Process Technologies Ltd, apart from a number of small firms like Design Engineering Services and others. TEAM estimates Engineering Service Sector business from Vadodara at Rs 1500 Crore (US$ 330 million) in the Year 2007, and Rs 3,000 Crore (US$ 660 million) in Y 2010. This new knowledge sector employs estimated 3,000 Engineers today, estimated to grow to 5,000 engineers by Y 2010.
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5.3
Key Success Factors: for Engineering Services

Large customers next door IOC Refinery, GSFC, IPCL, ONGC, Petronet any many other companies in Bharuch, Hazira, Surat (South Gujarat belt) as well as Ahmedabad belt. Availability of English speaking, talented Engineers from MS University of Baroda, SVIT Vasad, Babaria Institute of Technology at Baroda (started), SP University at Vallabh Vidyanagar, Nirma University and LD Engineering College at Ahmedabad, DDIT Nadiad, SVNIT at Surat, apart from many private colleges in 300 KM periphery of Vadodara in addition to those from all over India. Good connectivity with Mumbai, Delhi by air and all major cities of India and by road and rail. o Express Highway Ahmedabad-Vadodara, proposed to be extended up to Mumbai by 2012 to facilitate 4-hour drive to Mumbai (Bombay).
High Bandwidth Telecom and Internet infrastructure from BSNL, TATA, Reliance and other private sector players. Culture and softness of people of Vadodara to accommodate everyone from anywhere in India and the world, like a Banyan Tree, the symbol of Vad or Vadodara. Is Engineering Services Sector poised for a rapid growth in Vadodara at 30% to 50% and even 100% in sub-sectors like eEngineering Services?
Yes, there is an aura of confidence in large and small business players. The rest will follow and thrive in Vadodara!
Welcome to Engineering Vadodara: Knowledge City
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CHEMICAL SECTOR
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6.0 CHEMICAL SECTOR

6.1 Chemical Sector: Future Magnitude in India
The Indian Chemical Industry is multifaceted and plays a vital role in the economic development of our country. In the Technology Vision exercise conducted by TIFAC, comprehensive forecasting has been done for the entire spread of Chemical Process industries to a significant extent. The areas covered are : Petrochemicals, Chemicals Process Industries, including Heavy Inorganic Chemicals, Fertilizers (nitrogenous and phosphatic), Dyestuff, Pesticides, Surfactants, Surface Coatings, Leather Chemicals and Speciality Chemicals. Speciality Chemicals are very high value, low to moderate volume chemicals sold on basis of performance rather than simple specifications. These are less capital intensive and more knowledgebased products. Their applications vary enormously and can include use as cosmetic additives, water treatment products, dyes, sanitation agents, plasticizers, ion-exchange resins and agrochemicals. There is also a large range of uses as intermediate materials in which the fine chemical forms a starting block for another substance with a recognisable end use.
Table 6.1 Future Magnitude of Some major Chemical Sectors in India Million Tonnes Growth 1995 2020 Petroleum 70 Products Fertilisers 9 Polymers 1.7 Fibres 0.8 Organic 3 Chemicals Dyestuffs 0.1 & Pigments Leather 0.1 Chemicals Surface active agents 0.3 240250 >20 <15 <5 20 0.21 3.5 times 2.2 times 8.5 times 6.2 times 6.6 times 2.0 times
0.5-1.0 5.0 times 0.7 2.5 times
Surfacing 0.5 Coatings Speciality 0.1 Chemicals
1.5 2.0
3.0 times 20.0 times
Source: TIFAC Report on Chemical Process Industries Technology Vision 2020. Chemicals in Bold letters are manufactured in and around Vadodara Central Gujarat
6.1.1 The Speciality chemicals can be divided into two groups performance chemicals and fine chemicals. The latter is largely used by pharmaceutical, pesticide and herbicide industries (located in Vadodara and Bharuch District). The performance chemicals, on the other hand perform a specific function such as facilitate adhesion, improve flow of gas or oil through a pipeline, inhibit corrosion, etc. It is through performance chemicals that the chemical industry interfaces with almost every other manufacturing industry e.g. textile, petrochemical, polymers process industry (all present in Vadodara), rubber industry etc.
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6.1.2 The TIFAC Vision 2020 study on Speciality chemicals has focused on mainly three types of chemicals namely, Textile Speciality Chemicals, Polymer Additives and Rubber Chemicals. The study projects that due to the increase in population to about 1.2 billion by 2011 (approximately 30% on the current base) the industry growth would need to be at least 2-3 times or more, including the compensation for current gaps in meeting the figures in some major chemical sector. It may be noted that growth in the Speciality chemicals required to meet the projected demand by 2020 is about 20 times, which is the highest amongst all other areas of chemical sector. 6.1.3 Textile Speciality Chemicals The total world fibre consumption has been forecast to grow around 2.70 per cent per annum by the year 2000. The global fibre consumption at 6.74 kg per head in 1985 chemicals is one such sectors that has to turn and twist to fulfill the growing needs of the fibre. The market is quite large and encompasses a wide spectrum of products. 6.1.4 Polymer Additives Polymer additives are essential for improvement of performance, processing and obviously the profitability of polymeric resins. As a matter of fact, the well-known thermoplastic PVC could not be commercialised until plasticizers were developed. There are different types of additives and the range includes: Antioxidants, thermal stabilizers, lubricants, processing aids, impact modifiers, filler colourants, flame retardants, antistatic agents and many more. India is at the threshold of an expansion in plastic consumption. From the present level of (2 kg per capital consumption) India is at a take-off stage for plastics and hence the additives. 6.1.5 Rubber Chemicals The processing of rubber involves incorporation of fillers, vulcanising agents, plasticizers, tracifiers, accelerators, antidegradants, etc. which either makes processing easier/faster or imparts specific properties to the finished rubber product. (For more details, please consult TIFAC reports 'Chemical Process Industries: Technology Vision 2020'). Indian chemical industry accounts for a dominant annual growth rate of 16% (3rd highest in major industry groups), 17.5% share in value added (Source: Table 7.2 and 7.3 above), 13% of total exports and 7% of GDP (Source: ACC Newsletter). 6.1.6 The (Indian) chemical industry currently produces nearly 70,000 commercial products, ranging from cosmetics and toiletries, to plastics and pesticides. (Source: NTI Nuclear Threat Initiative of USA - Country Overview).
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6.1.7 Yet, India produces only about 2% of Global chemical consumption. 6.1.8 Developed nations are shifting their manufacturing base to developing nations like India and China where chemical engineers, land and construction is cheap and abundantly available. There is tremendous scope for developing Chemical Sector in India, especially Gujarat and Vadodara.
6.2
Chemical Sector: Gujarat Scenario
6.2.1 Gujarat has over 2200 Medium & Large Industrial Units out of which Chemicals & Petroleum Sector accounts for 35% (770 Units) with total fixed investment of USD 13.51 billion. Gujarat has 310,000 Small Scale Units out of which Chemical Units account for 10% (31,000 Units) with combined fixed investment of USD 320 million. Gujarats Chemical Industry contributes a dominant 52% share in total capital investment and 29% of employment, which makes it a very important Knowledge Industry of the State.
6.2.2 Gujarat has three of the largest Oil Refineries of India/world (IOC Vadodara, Reliance Jamnagar and Essar Jamnagar with combined capacity of 87 MMT. 6.2.3 Out of all India production of Chemicals, Gujarat accounts for:
31% (US$ 23.6 billion) of Chemicals & Petroleum Sector, out of whicho 38% (US$ 12.2 b) of Refined Petroleum Products IOC Refinery at Koyali, Vadodara o 30% (USD 10.6 b) of Basic Chemicals o 10% (US$ 0.8 b) of Rubber and Plastics (IPCL & GE Plastics Vadodara only). 50% (US$ 0.8 b) of Dyes & Dye-intermediates o Nandesari and Padra have Chemical Zones with ETP Channel o (CETP = Common Effluent Treatment Plant with Channel set up collectively) 40% (US$ o.25 b) of Agrochemicals o Major plants at Vadodara and nearby Bharuch, Ankleshwar, as well as Vapi.
6.2.4 Main reasons behind such a large scale development of Chemical Sector is availability of Feedstock or basic raw materials of Oil & Natural Gas, Petroleum Refining, Lignite, Minerals of Bauxite, Bentonite & Limestone, Salt and Castor Oil (2/3rd of World production).
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6.2.5 Gujarat has high level of Chemical Infrastructure: Indias only Chemical Port Terminal at Dahej LNG Terminals at Dahej Port and Hazira Port 41 Ports 11 Airports (highest number in any State) including International Airport at Ahmedabad and 2nd International Airport under planning Thermal and Wind Electric Power (due to largest coast line of 1600/5700 KM in India) Presence of Multinationals. Chemical and Petrochemical Companies and
Availability of quality Chemical Engineers from MS University of Baroda and half of the 15 Universities of Gujarat. o 40 Engineering Colleges, 50 Polytechnics 41 Special Economic Zones (33 Approved, 5 for Chemicals) Chemical Clusters: Industrial Estates at Vapi, Sarigam, Sachin, Panoli, Ankleshwar, Jhagadia, Dahej, Vilayat, Nandesara (Vadodara), Vatva, Naroda, Odhav. Padra (Vadodara) developing fast as a Chemical Zone with ETP Channel. Chart 3
Vadodara
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Chart 4
(Source of Charts: Government of Gujarat, Chemical & Petrochem Investment Round Table 2005, Indextb).
6.3
Vadodara: Knowledge City of Chemicals
6.3.1 Most of the Chemical & Petroleum Units are located in and around Vadodara in 300 KM periphery: Vadodara-Surat-Vapi Belt towards South Gujarat and Vadodara-Ahmedabad-Surendranagar Belt towards North-West Gujarat). Some of the largest Units are IOCs Refinery, IPCL, GSFC and GACL at Vadodara, together who have contributed substantially to make it a multicultural, cosmopolitan city today. 6.3.2 SABIC, the largest petrochemical corporation of Saudi Arabia, has set up its world class R & D Facilities at Savli, Vadodara, considering citys knowledge base. 6.3.3 Du-Pont of USA has set its Speciality and Agro-chemicals project at Savli, Vadodara with total pollution control and world class safety standards.
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6.3.4 IPCL is one of the largest, integrated Plastics manufacturers in India, taken over by Reliance Petrochemicals Ltd from Government of India. 6.3.5 GSFC (Gujarat State Fertilizers Corporation Ltd) is one of the largest, integrated fertilizers and chemicals complex with world class R & D facilities, which includes Bio-fertilizers. The company made a remarkable turnaround in 3 years by strategic hard work and ethical best management practices, thanks to Mr Luke, IAS, MD and his team. 6.3.6 GACL (Gujarat Alkalies & Chemicals Ltd) is one of the few large Chloralkalies & chemicals companies in India, located in Vadodara. The company made a record profit last year due to strategic management process followed. 6.3.7 Mr Vithaldas Udeshi and his family identified Vadodaras potential before 50 years, and set up Castor Oil Refinery as a Small Scale Industry. In early 1990s, they set up Castor Derivatives Plants (one 100% EOU and one DTA Unit) at Ranoli, Vadodara. Today, his company Jayant Agro-Organics Ltd, Mumbai is the largest manufacturer and exporter of Castor Oil and Derivatives to over 50 countries. Its subsidiary Ihsedu Speciality Chemicals is setting up a Sebacic Acid (derivatives) plant near Baroda with Chinese Technology at an investment of Rs 55 Crore. Ihsedu is also planning to set up Rs 2,300 Crore (US$ 500 million) Ihsedu Castor Oil Derivatives Project near Vadodara with backward integration by contract farming over 5,000 to 50,000 acre land in North/West Gujarat under MOU signed in Vibrant Gujarat 2007 with Gujarat Agro Industries Corporation Ltd, Government of Gujarat. Factors considered by Udeshi family for setting up plants in Vadodara: Technical Directors of the company Hemant Udeshi and Abhay Udeshi are alumni of MS University of Baroda, Faculty of Technology Chemical Knowledge of Vadodaras large corporations Engineering / Equipment design and fabrication facilities in Vadodara Feedstock Castor Oil availability Developing Agriculture for castor seed growing and use of residue product as a fertilizer.
6.3.8 Asahi Songwon Colors Ltd of Ahmedabad chose Padra, Vadodara to set up its Rs 77 Crore Basic Colour manufacturing plant with Technology from Songwon Colors of Korea, which is taken over by CLARIANT of Europe. 6.3.9 Another company Jayant Oil Mills, also 50 year old at Vadodara is also an equal player with large castor oil refinery for exports and domestic sale. Above two companies account for a dominant 2/3rd share in Indias total export of castor oil & derivatives. It is also setting up Sebacic Acid plant near Baroda at an investment of about Rs 70 Crore.
6.3.10 Jayant Oil Mills recently proposed to set up a Rs 550 Crore (USD 110 million) Castor SEZ (Special Economic Zone) at Vilayat (Bharuch District).
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6.3.11 New developments to impact Vadodaras Chemical Knowledge City image positively: 5 New Chemical Estates under planning in Gujarat (Feasibility Studies completed by GIDC, GoG). One Chemical Estate planned at Padra, Vadodara. Vadodara is one of the five cities having large Chemical Complexes in Gujarat: Atul, Hazira, Vadodara, Jamnagar and Mithapur. Vadodara is one of the four cities and most developed of Gujarat near which, land in excess of 5,000 acres is available for developing large Chemical Complexes. Nearby Dahej-Vilayat Industrial Estate is a Mega Chemical Complex close to Dahej Port with Liquid and LNG (Liquified Natural Gas) Terminals. Chart 5
6.3.12 Vadodara, due to its feedstock production, holds one of the highest potential for Speciality Chemicals and Derivatives, the segment which is projected to grow over 20 times by Year 2020 as per Indias Vision: 2020. Can a Chemical Company ignore Vadodara: Knowledge City? Not now!
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6.4
Key Success Chemicals

Factors:
Vadodara:
Knowledge
City
for
Chemical Engineering Graduates of MS University Chemical Knowledge and Chemical Infrastructure of Vadodara Engineering Services and Equipment Fabrication facilities of Vadodara Feedstock availability Chemical Market from large corporations to SMEs (Small & Medium Enterprises) Developing Agriculture manufactured. for applications / uses of products
About 1/10th of Citys employable people are working in Chemical and Petrochemical sector in Vadodara. About 3,000 new jobs are likely to be created in Vadodara by Y 2010.
Again, present seats in Chemical, Science and Engineering Graduation streams are much limited. There is need for creating new institutions with world-class programs.
The world comes to Vadodara to set up Chemical Projects. Wouldnt you?
Welcome to Chemicals in Vadodara: Knowledge City
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PHARMACEUTICAL SECTOR
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7.0 PHARMACEUTICAL SECTOR

7.1 Pharmaceutical Sector: National Scenario
7.1.1 The Indian Pharmaceutical industry has reached almost US$ 12 billion revenues in 2006. 7.1.2 There are about 300 large and medium scale industrial companies including 45 Multinational Companies (MNCs) and about 10,000 small scale enterprises in operation, which form the core of the Pharmaceutical Industry in the country. These units produce varieties of formulations i.e. medicines ready for consumption by patients and about 350 bulk drugs i.e. chemicals having therapeutic value and used for production of formulations. Source: Government of India http://www.indiainbusiness.nic.in/indian-states/gujarat/drugs&pharma.htm Projections of growth of Indian pharma market (exclusive of exports) range from USD 11.9 bn in 2005 to USD 25 bn by 2010.
7.1.3 The global pharmaceuticals market generated total revenues of USD 534.8 billion in 2005, representing a compound annual growth rate (CAGR) of 7.7% for the five-year period spanning 2001-2005. The Global Pharma market is expected to grow to a value of USD 767.2 billion by the end of 2010. Source: http://vibrantgujarat.com/sector_high/chemical/pharmacuticals/pharma_evol ving_landscape.htm
7.2
Pharmaceutical Sector: Gujarat Scenario

Gujarat is the largest producer of Pharmaceuticals in India with a lions share of about 45% earning and about US$ 4.5 billion in revenues. Gujarats Pharma production accounts for 17% of Indian pharmaceutical exports (as per FY 2004-05). Key facts about Gujarat State Pharma Sector:
3267 registered pharmaceutical industrial units Investment of USD 1.6 billion in the pharma sector as on May 1, 2006
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295 large scale projects involving an investment of USD 533 million have been commissioned 114 large scale projects envisaging an investment of USD 225 million are under various stages of implementation Domestic companies boast of a combined sales turnover of UDS 2.76 billion (as per FY 2005-06), over 60% of States Pharma sales. Among the highest number of Pharma SEZs approved in the country (4 SEZs permitted in 200 KM periphery of Vadodara).
7.3
Vadodara: Knowledge City of Pharmaceuticals

7.3.1 Sun Pharmaceutical Industries Ltd and Alembic Ltd in Vadodara are two of the largest Pharmaceutical manufactures of India, accounting for half of Vadodaras Pharma revenue. The balance half is estimated to be generated by a number of Pharma SMEs in and around Vadodara. Their combined manufacturing facilities include all major categories of Pharma products tablets, capsules, injectibles, ointments, medical consumables like Cotton Gauze and a host of other products. Vadodara, because of mainly its Pharma and Engineering industries and related knowledge-base, is also well known for producing plant & equipments for Pharmaceutical industry, which are sold all over India as well as export markets. Vadodara and nearby areas should reach about US$ 1 billion revenue from Pharmaceutical sector by 2008, which is about a quarter of Gujarats, and tenth of Indias Pharma industry, making Vadodara a dominant player at national and international levels.
7.3.2 Alembic Ltd is a pioneer Pharma giant established by local industrialist and visionary Shri Ramanbhai Amins family in 1907 before 100 years, now headed by Chirayu Amin. The company has sprawling manufacturing facilities as per international standards, with marketing and export network in several countries. Alembic aims to achieve revenues of Rs 1,000 Crore / US$ 222 million in 2008. 7.3.3 Sun Pharmaceutical Industries Ltd (US$ 284 million / Rs 1300 Crore sales) located in Vadodara is the largest Pharmaceutical company of Gujarat. Sun Pharma Advance Research Company (SPARC) is one of the largest and most advanced R & D Centres in India with about 300 scientists and doctors working full time. 7.3.4 Multinational Pharma majors namely Pharmacia as well as Sanofi Aventies have set up their plants at nearby Ankleshwar, a Chemical Town with about 1,000 manufacturing Units located at 60 KM from Vadodara towards Surat / Mumbai. 7.3.5 Vadodara is already a Knowledge City for Pharmaceutical Sector.
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Would Indian and Global Pharma Companies like to be at Vadodara: Knowledge City?
7.4
Key Success Factors: Vadodara: Knowledge City for Pharma
Developed Pharmaceutical industry in Vadodara in large and SME sectors Food & Drug Testing Laboratory of Government only at Vadodara Pharmaceutical Knowledge-base and Infrastructure of Vadodara High quality Pharmacy and Chemical Engineering Graduates availability at low cost from Government and private colleges in and around Vadodara Plant Engineering Vadodara Services and Equipment production base in
Pharma Raw Materials production, trade and availability in Vadodara Growing demand for healthcare and pharmaceuticals in affluent Vadodara as well as Gujarat State, and all over India and the world Two Large Pharma Research Centres in Vadodara, developing New Drugs and Applications for humans. constantly
About 1/10th of employable people are working in Pharmaceuticals sector in Vadodara, both manufacturing and trading. 2,000 new jobs are likely to be created in Vadodara by Y 2010.
Present seats in Pharmacy are growing, but Medicines, Chemical and Science streams are limited. There is a need for world-class programs. creating
Can Global Pharma Industry expect more anywhere in the world?
Welcome to Pharmaceuticals in Vadodara: Knowledge City
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TAKING FORWARD: Vadodara Knowledge City
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8.0 TAKING FORWARD VADODARA: KNOWLEDGE CITY

8.1 The challenge with Barodians or People of Vadodara is: How do we take Vadodara from the historical image of Cultural City of Gujarat, University City, Retired Persons City, Petrochemical Town, Hydrocarbon Capital of India, or Medicine City (Dava in Gujarati) - to be known as Knowledge City of India and then Global Knowledge City? Can we call Vadodara simply a Knowledge City? 8.2 Collectively, we think Vadodara Is a Knowledge City, considering the Sectoral assessment in this Report as well as citys image in the minds of people within and outside. The challenge is not in name but in game. Legends and People of Vadodara have taken individual and collective actions in past that have made it what it is today. Emerging Legends and Leaders of Vadodara have a serious task to take it forward to position and develop Vadodara: a Truly Knowledge City. 8.4 Broad estimate of knowledge sector growth in Vadodara is attempted below in the form of Table. Relative share of knowledge sectors in Vadodara and Growth Potential are analysed in the form of Graphs. Vadodaras total business is expected to grow from approximately Rs 15,000 Crore (US$ 3.2 billion) today to Rs 25,000 Crore (US$ 5.4 billion) in 2010, and jump to about Rs 75,000 Crore (US$ 15.5) billion by 2020. Table 8.1 Knowledge Sectors Growth in Vadodara (Estimated US$ Mn) 2010 2020 30 150 600 900 400 150 300 4540 4.5 30% 300 1500 3000 3600 2500 1000 1500 15420 15.5 340%
8.3
Sectors IT / ITES Biotechnology Engineering Services Chemicals Pharma Electrical Other Industries TOTAL US$ Mn US$ Bn Rise By
2007 10 50 250 550 150 100 150 3267 3.2 --
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Chart 6
R elative Share of K now ledge Sector inVadodara IT / ITES

12% 8% 1%4% 20%
B iotechnology EnggServices C hem icals
12%
Pharm a Electrical
43%
O ther Industries
Chart 7
Knowledge Sectors Growth in Vadodara
4000 3500 3000 2500 US$ Mn 2000 1500 1000 500 0 2007 2010
Year
2020
IT / ITES Biotechnology Engg Services Chemicals Pharma Electrical Other Industries
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8.5
Vadodara is expected to create New Job Opportunities for 16,000 qualified persons:
Table 8.2 New Job Opportunities for Qualified Persons in Vadodara (Estimated Number of Jobs) 2007 2010 New Jobs IT / ITES 10,000 5,000 Biotechnology 400 1,000 Engineering Services 3,000 5,000 Chemicals 60,000 3,000 Pharmaceuticals 30,000 2,000 TOTAL Qualified Jobs 103,400 16,000 (Numbers) Jobs Rise By 16% Sectors
Chart 8
Chart 9
Jobs: Sector-wise Proportionate Rise Projected

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 2007 2010 New Jobs IT / ITES Engineering Services Biotechnology TOTAL Qualified Jobs (Numbers) Pharmaceutica ls
Jobs: Absolute Rise by Y 2010

250,000 TOTAL Qualified Jobs (Numbers) Pharmaceutica ls Chemicals
200,000
150,000
Chemicals
100,000
Engineering Services Biotechnology
50,000
0 2007 2010 New Jobs
IT / ITES
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Vadodara is likely to witness creation of close to 100,000 New Jobs, including 16,000 Jobs for Qualified Persons and 84,000 other Jobs. 8.6
For every one qualified direct job, at least 5 new jobs are created at lower level including unorganized and/or locally outsourced sectors, which means creating possibilities for other 80,000 to 85,000 Jobs.
Vadodaras Software Developers, Engineers (Telecom / Mechanical / Electrical / Electronics / Civil / Structural / Instrumentation / Power / Water), Doctors, Scientists, Chemists, Pharmacists, Biotechnologists, Artists, Consultants, Teachers and Entrepreneurs and Hoteliers are spread all over the world with a common thread: Baroda or Vadodara. Local and NRI Barodians are the people, who are working to take forward Vadodara to become a Global Knowledge City. A young Engineer Ms Tejal Joshi from Vadodara, currently pursuing her Masters in Life Science Informatics at University of Trent, Italy on an EU Scholarship sent an email message: I am gladLet us work to make Vadodara a Knowledge City. When Doshi Accounting Services Pvt Ltd (DASPL) CEO Dushyant Dixit wanted to set up Accounting BPO in Vadodara at the end of 2nd millennium, he obtained a friendly, positive opinion from TEAM CEO Dr Rajesh Khajuria about viability of this knowledge business. Today, DASPL is probably the largest Accounting BPO with Accounting Call Centre in whole of India employing about 400 Graduates and 25 Chartered Accountants! Ravi Kapur, MD, Heubach Chemicals (German giant) lives in Vadodara for last 10 years, and has made city his new home. Recommends NRIs / NRGs / NRBs* to come, invest and live in Vadodara. TEAM CEO Dr Rajesh Khajuria was granted UK Resident Permit in 2004, but after spending an year, he prefers to live in Vadodara for its Culture, Education for children, opportunities in Consulting and Academia, and People with a Loving Heart - a unique set of factors a developed nation does not offer. Thousands of Barodians have their unique set of reasons to live and work in the Knowledge sectors in Vadodara. We plan to build a special Website on Vadodara: Knowledge City linked to CII website www.ciionline.org to attract Barodians from around the world to work together for, and in this Knowledge City. * NRI: Non-Resident Indian NRG: Non-Resident Gujarati NRI: Non-Resident Barodian (Vadodarian).
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8.7
Gujarat Government is also working hard to take the whole State forward: Gujarat has 12 SEZs (Special Economic Zones) implemented or under implementation with 41 SEZs approved at various stages. Together with other Mega Projects, Gujarat will catapult close to Rs 400,000 Crore (US$ 80 billion) investment over next 5 to 10 years as per MOUs signed in Vibrant Gujarat 2007. Gujarat shall soon cross to have 50 SEZs as per our visit to Indextb, Government of Gujarat, Gandhinagar. In Singapore, Hon. Chief Minister Narendra Modi said recently, "Gujarat has a unique combination of a strategic geographic location, state-of-the-art infrastructure, multi-lingual workforce, concentration of corporate and financial resources and a worldclass pro-business environment." The Chief Minister hopes to attract Chinese investment into sectors like chemicals and pharmaceuticals, gas and oil, tourism and medical tourism, some of the sectors mastered by Vadodara and identified for this Knowledge City.
Singapore dailies quoted Modi as saying that he proposed to come out with an "integrated township policy" for Gujarat and that his government would shortly come out with an exclusive 'Petroleum SEZ' "for servicing oil rigs and (to offer) other exploration and development services." Noting that Gujarat encouraged private participation in port development, he said, "Our concept is to have port-based SEZs with backward linkages with warehouses, cold storage and transportation network." Dahej near Vadodara is already a developed Port with SEZ status. Modi told a select gathering in Ahmedabad that "Gujarat is not competing with other states like Maharashtra, Karnataka, and Andhra Pradesh. We may surpass them. I want Gujarat to compete with China, Germany and Japan." Gujarat is among the fastest growing states in India. Against the national growth rate of around 8 per cent, Gujarat is galloping at over 12.5 per cent growth rate. Modi pointed out to his audience in Singapore that while India is struggling to achieve a 4 per cent farm sector growth rate, Gujarat's agriculture output was expanding by 11.2 per cent. (Source: http://www.rediff.com/money/2006/nov/01modi.htm) Let us not compare or compete with other cities of Gujarat or India. Lets compete with London or Singapore or Silicon Valley in The USA, not by size, but by strengths of knowledge, education, culture and knowledge-business.
Take Forward Vadodara: Knowledge City
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IMPLEMENTATION ROADMAP
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9.0 IMPLEMENTATION ROADMAP (Annexure I)

The Time Frame to achieve the Collective Dream - Vadodara Dream is given in Annexure I: Implementation Roadmap. The Wish List of Barodians is endless; but we suggest 10 Strategies and Roadmap to develop Vadodara: Knowledge City.
9.1
Top 10 Strategies to develop Vadodara: Knowledge City

(1) Thinking to develop Vadodara: Knowledge City: Are you thinking Vadodara for your business and life? (2) Commitment to develop Vadodara: Knowledge City: Are you committed to play your role? (3) Knowledge Creation for Vadodara: Knowledge City: Are you contributing to educating Barodians rich and poor, children and adults, at colleges, schools and under Banyan Tree, by investing or sponsoring? (4) Knowledge Sharing with Vadodara: Knowledge City: Are you or would you like to become a teacher or trainer to students, managers, owners and professionals? (5) Infrastructure Development for Vadodara: Knowledge City: WiMax Vadodara in 2007. Plan Flyovers, Air-conditioned Mass Rapid Transport (MRT), increased airline options throughout 24 hours, more gardens in the outskirts (consult Mohanbhai Patel, ex-Director, Parks & Gardens of Vadodara), smoother roads, cleaner city, and planned maintenance of drainage, lights and roads. (6) Funds generation for Vadodara: Knowledge City: Think PublicPrivate Partnership, Sponsorships, Bank Loans, NRIs / NRGs NRBs, Financial Intermediatories, Consultants, Lawyers, Doctors, Industrialists, Philanthropists, Politicians, Bureaucrats, just anyone who can help bring in necessary funds for Vadodara and Knowledge Sectors to thrive. (7) Night Life: Create Walking Zones in the evenings at R C Dutt Road, Race Course, Mandvi, Nyan Mandir and so on. Illuminate brightly with fountains and sitting benches. Allow clean Restaurants to operate 24 hours in these areas. Petrol Police to check crime and garbage. Make law to fine garbage spilling instantly like Singapore.
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(8) Invite all stakeholders to deliberate and contribute every month in small groups, societies, and commercial buildings to keep the city clean, developing and pollution-free. Vadodara Initiative with other voluntary groups may like to coordinate these debates. (9) Create Knowledge Infrastructure in Vadodara: Knowledge City: International Conference Centre, Exhibition Enclave, Hotels and Restaurants, Amusement and Waterparks, Family Entertainment Centres (FECs), Shopping Malls, Modern Residential Townships, Swimming Pools, Clubs, Licensed Liquor Hotels (not liquor shops on streets like other States). Invite Experts from all over the world to invest in creating knowledge infrastructure and participate in the City Growth. (10) Enjoy Vadodara: Knowledge City.
9.2
Top 3 Actions for Vadodara: Knowledge City Development

1) Knowledge Creation & Sharing: Vadodara: Knowledge City Study Report. Vadodara: Knowledge City Conference on 20th January 2007. o Vadodara: Knowledge City Conference Yearly event on 20th January of 2008, 2009, 2010 to 2020.
Sectoral Group of Leaders to deliberate and follow up with the Governments and Entrepreneurs / Investors in Vadodara and worldwide.
2) Connecting Vadodara: Vadodara Telecom, Wi-Max Vadodara now! (2007) VMC, No potholes and overflowing sewerage please! o o No water logging under bridges and nullahs please! Declare Walking Zones and Parking Zones please! reduce vehicle emission (pollution) to
Traffic Police, please international standards!
GPCB, please control pollution from chemical factories effectively!
3) Investing in Vadodara: Pick up a knowledge sector to invest alone or with knowledge partners. Consult the Consultants, experts or knowledge workers before taking investment decision.
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Get a Techno-economic Feasibility study undertaken by a recognized and experienced team, consultant or firm. Take an informed decision.
You are invited! Entrepreneurs, consider Vadodara as your Knowledge Business destination to live and work in and for Vadodara. MSU, please internationalize academic programs with skilldevelopment training, start more global scale programs, and encourage private sector investment or colleges for higher education in all knowledge fields. Educationists, come forward to invest in creating international standard schools and higher education colleges in Vadodara by following Indian Ethos and Values in teaching and employing teachers at the best possible scales. Create surplus without exploitation to invest back in education. Raise yourselves to be able to receive donations and endowments. Builders, take your strides to build Vadodara as a Knowledge City. Bankers, plan to fund Vadodara: Knowledge City projects. Engineers, start working on e-Engineering Services from Vadodara to the World. Doctors, you are invited to expand or create new healthcare facilities in Vadodara. Accountants, start looking for accounting BPO business from UK and The USA. Lawyers, look forward to Legal BPO opportunities that are yet to come in a big way. Consultants and Professionals, consider Vadodara to expand or set up your best practices. Job seekers, Welcome to Vadodara to Work your World up.
Welcome to Live in Vadodara: Knowledge City
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10
IMPLEMENTATION MECHANISM
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10.0 IMPLEMENTATION MECHANISM

How do we ensure Implementation by stakeholders? What should be the right strategy that must work? The 9-Ball Game Approach of TEAM to develop Vadodara: Knowledge City gives 9 Keys to Implementation Mechanism:
10.1 9 Keys to Implementation for Vadodara: Knowledge City

Learning Educating Participating Involving Funding / Fund-raising Risking Business Working Achieving Enjoying. Although we have attempted to provide broad mechanism for implementation of Vadodara Vision for Knowledge City, nothing is achievable without your involvement and initiative. We want to find out from you, all of you, Barodians, Indians and Global citizens by meeting on the Grand Event of:
Vadodara: Knowledge City Conference

Be in Baroda!
Dont Miss the Opportunity to share knowledge and experience, renew your old friendships, or make new business and social contacts. Please send your views and interest by email and get involved in developing Vadodara: Knowledge City
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Contact CII: Vadodara shinoj.pillai@ciionline.org deepa.sharma@ciionline.org
www.ciionline.org
Tel: 098257 11742 098248 43344
TEAM: Vadodara rajesh@teampro.org dr.khajuria@gmail.com
www.TeamPro.org
Tel: 094260 75402
Welcome to
Vadodara: Knowledge City
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Confederation of Indian Industry

Prepared by TEAMPro Limited

Welcome to Vadodara: Knowledge City

CII Report 2007

Acknowledgement from The Authors

TEAM Projects & Consultants, Vadodara-London

Welcome to Vadodara: Knowledge City

CII Report 2007

TEAM Projects & Consultants, Vadodara-London

Welcome to Vadodara: Knowledge City

CII Report 2007

6.2 6.3 6.4 7.0 7.1 7.2 7.3 7.4 8.0

9.0 9.1 9.2 10.0 10.1

Welcome to Vadodara: Knowledge City

TEAM Projects & Consultants, Vadodara-London

Welcome to Vadodara: Knowledge City

CII Report 2007

Welcome to Vadodara: Knowledge City

TEAM Projects & Consultants, Vadodara-London

Welcome to Vadodara: Knowledge City

CII Report 2007

The City of Vadodara

TEAM Projects & Consultants, Vadodara-London

Welcome to Vadodara: Knowledge City

CII Report 2007

Knowledge Sector in Vadodara

Biotechnology Engg Services Chemicals Pharma Electrical

TEAM Projects & Consultants, Vadodara-London

Welcome to Vadodara: Knowledge City

CII Report 2007

Employment Generation in Vadodara

Jobs: Sector-wise Proportionate Rise Projected

Be in Vadodara: Knowledge City

TEAM Projects & Consultants, Vadodara-London

Welcome to Vadodara: Knowledge City

CII Report 2007

MULTILOGUE Is Vadodara: Knowledge City?

TEAM Projects & Consultants, Vadodara-London

Welcome to Vadodara: Knowledge City

CII Report 2007

TEAM Projects & Consultants, Vadodara-London

Welcome to Vadodara: Knowledge City

CII Report 2007

TEAM Projects & Consultants, Vadodara-London

Welcome to Vadodara: Knowledge City

CII Report 2007

Table 1.1: Pride and Legends of Vadodara: Knowledge City

TEAM Projects & Consultants, Vadodara-London

Welcome to Vadodara: Knowledge City

CII Report 2007

TEAM Projects & Consultants, Vadodara-London

Welcome to Vadodara: Knowledge City

CII Report 2007

TEAM Projects & Consultants, Vadodara-London

Welcome to Vadodara: Knowledge City

CII Report 2007

TEAM Projects & Consultants, Vadodara-London

Welcome to Vadodara: Knowledge City

CII Report 2007

TEAM Projects & Consultants, Vadodara-London

Welcome to Vadodara: Knowledge City

CII Report 2007

Approach to Position Vadodara as Knowledge City