Readership

Newspapers appeal to different reader demographics

Younger (18-34)

C2DE

All Newspapers

ABC1

Older (35+)
Source: NRS

Online readers have different profiles to the print versions

Younger (18-34)

C2DE

All Newspapers

ABC1

Older (35+)
Source: UKOM

Newsbrand Monthly Readership

Millions

Total Monthly Reach 40.2m

Total Monthly Reach 41.3m

2.4m additional reach

13.9m
(online total)

38.9m
(print total)

Oct 06-Sept 07*

Oct 11-Sept 12

Source: NRS PADD (Print & Digital - NRS Oct 11-Sept 12 + UKOM Sept 12) *NRS print only Oct 06-Sept07 (No UKOM data available pre 2010)

Daily newsbrand readership

(Print & Online) 000s
8000
7,341

7000 6000
5,146 +19%

+4%

Web additional

Print only

5000
3,722

4000 3000
1,897

3,193 +4%

+3%

2000
+36%

1,582 +49% 664 +31% +19%

1,624 1,341 +2% 1,293 +2% +5%

Figures show % increase of print and online vs print

1000 0

339

Source: NRS PADD: NRS Oct11-Sept12 + UKOM Sept12

Weekly newsbrand readership

(Print & Online) 000s
14000
13,130 +6% 10,508

12000

Web additional

10000
+29% 8,116

Print only

8000

6,647 +6%

+5%

6000
4,572 4,539 +76% 3,254 2,187 +51% +4% 2,658 +5% 3,644 +9%

+73%

4000

Figures show % increase of print and online vs print

2000

1,158 +24%

Source: NRS PADD: NRS Oct11-Sept12 + UKOM Sept12

Monthly newsbrand readership

(Print & Online) 000s
20000
17,315 16,559 +11%

16000

Web additional

Print only
+45% 12,131 10,353 8,880 8,960 +21% +10%

12000

8000
+109%

+115%
4,952

5,468
+6%

4,324
+11%

5,439 +16%

4000
2,343 +44%

+67%

Figures show % increase of print and online vs print

Source: NRS PADD: NRS Oct11-Sept12 + UKOM Sept12

Total Newsbrand Reach

Print & Online - millions, % of all adults

Daily

Weekly

Monthly

41.3m 35.4m

(82%)

(70%)

21.5m

(43%)

Adults

Source: NRS PADD: NRS Oct11-Sept12 + UKOM Sept12

% Readership by age
Daily
80.3% 82.0% 69.3% 65.1% 53.2%

Weekly
83.7%

Monthly
82.9% 70.2% 83.3% 79.4% 72.6% 73.3%

69.4%

47.4%
39.5% 35.4% 38.0% 39.9%

15-24

25-34

35-44

45-54

55-64

65+

Source: NRS PADD: NRS Oct11-Sept12 + UKOM Sept12

% Readership by gender
Daily Weekly 85% 74% 67% Monthly 79%

47% 39%

Men

Women

Source: NRS PADD: NRS Oct11-Sept12 + UKOM Sept12

10

% Readership by social grade

Daily Weekly 85% 72% Monthly 78% 67%

44%

41%

ABC1

C2DE

Source: NRS PADD: NRS Oct11-Sept12 + UKOM Sept12

11

% Readership by working status

Daily 86% 74% 71% Weekly Monthly

84%
74%

86%

53%
44% 41%

Full time (30+ hours per week)

Full or part-time

Retired from full-time job

Source: NRS PADD: NRS Oct11-Sept12 + UKOM Sept12

12

Contact us
info@newsworks.org.uk +44(0)20 7839 8935