Scoring Concept Matrix User Needs separates jewellary compact case material versatile/ removabl e parts trendy/ beautiful

sustainabi lity cost wow total score 1 1 1 1 canvas roll silk draw pouch 0 1 -1 1 polyester zip 1 1 1 -1 nylon roll nylon draw pouch 0 1 1 1 0 1 1 0 canvas draw pouch jean roll tencel cotton zip 1 1 1 0 boiled wool zip -1 1 1
0

tencel cotton roll 1 1 1 0

0 1 -1 -1

1 1 1 0

1 0 1 1 7

0 -1 -1 0 -1

1 0 -1 1 3

1 -1 -1 0 -2

0 -1 -1 1 2

1 0 1 0 4

1 1 1 1 7

1 -1 -1 1 3

1 1 1 -1 3

0 -1 -1 -1 0