What is it

Industry & growth

Classifica tion Advantag es

}The selling of goods and services without es tablishing a physical st ore }retailingtaking place outside of shops and stores }Customers WHO?

RETAIL INDUSTRY
500% 450% 400% 350% 300% 250% 200% 150% 100% 50% 0%

20%

80%

Column2

Retail

DIRECT SELLING

DIRECT RESPON SE MARKETI NG

DIRECT MARKETI NG

NON STORE RETAIL ING

The marketing of products to ultimate consumers through face-to-face sales presentations at home or in the workplace

HOME SELLING

Direct Selling

* Personal attention to customer * Convenience of time and place of presentation * High costs make it the most expensive form of selling * Negative consumer view of direct selling

Direct Selling

Party Plan