TRNG AI HOC KINH T LUT KHOA QUAN TRI KINH DOANH

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AN THNG MAI IN T

K HOCH KINH DOANH SHOP HOA RAINBOW FLOWER SHOP

Giang vin hng dn Ths. L Hoanh S

Sinh vin thc hin Nhom 4 Lp: K10407A

TP. H CHI MINH - 2013

 an Thng mai in t GVHD: Ths. L Hoanh S

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DANH SACH THANH VIN NHOM 4

STT 1 2 3 4 5 6 7

Sinh vin Trn Quang ng Nguyn Vn c Dng Trng Giang Huynh Vit Khanh Nguyn Vn Manh Nguyn Quang Phuc Nguyn Sy Phu Sn

Ma s sinh vin K104071040 K104071041 K104071043 K104071063 K104071073 K104071097 K104071113

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MUC LUC LI M U...............................................................................................................5 CHNG I: XY DNG K HOCH KINH DOANH CHO D N.....................6 RAINBOW FLOWER SHOP...................................................................................6
1. tng kinh doanh.............................................................................................................6 3.K hoach kinh doanh...........................................................................................................9 3.1 Tng quan th trng hoa ti.....................................................................................9 3.2M t sn phm, dch v cung cp..............................................................................10 3.5Phn tch cnh tranh....................................................................................................14 3.6.2 Giai phap cng ngh............................................................................................19 3.7 Thanh ton v giao hang ...........................................................................................20 3.7.1 Hinh thc thanh toan...........................................................................................20 3.7.2 Hinh thc giao hang............................................................................................23 3.8 Phn tich SWOT.........................................................................................................23 3.9.1 Xy dng h thng nhn din thng hiu.........................................................25 3.9.2 K hoach truyn thng........................................................................................25

CHNG 2: XY DNG WEBSITE.......................................................................32

1.Gii thiu khi qut website..............................................................................................32 2.Cu trc v thnh phn c bn ca website......................................................................33 2.1.1 Banner u (C nh)..........................................................................................34

CHNG 3: TNG KT V NH GI D N..................................................39

1. nh gi d n.................................................................................................................39 1.1. Nhng yu cu t c.......................................................................................39 1.2 Nhng yu cu cha t c....................................................................................39 1.3 Nhng thun li khi thc hin d n.........................................................................40 1.4. Nhng kh khn khi thc hin d n........................................................................40

KT LUN................................................................................................................. 42

LI M U
T xa n nay, tng qu khng cn l hnh ng xa l ca hu ht mi ngi. N tr thnh np sng, l nt p trong vn ha ca ngi Vit. Nu nh trc y, con ngi th hin tnh cm vi nhau bng vic chia s mt mn ngon hay n gin ch l mt li thm hi th ngy nay, trong cuc sng cng nghip hi h, khi i sng vt cht nng cao cng l lc i sng tinh thn c chm cht hn. Con ngi

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xem trng l ngha, xem trng s giao tip v lun mong mun cng c cc mi quan h hn. Dn theo thi gian, nhng mn qu trao tay cng dn c s thay i, cng ngy c chm cht t m hn. Nhng c mt sn phm m qua thi gian n khng i hi phi c s thay i tnh nng, cng dng c bit mi tha mn nhu cu ngy cng kht khe ca khch hng. y l mt sn phm khng h mi l bi trong th ca Vit Nam n lin tc c nhc ti , ng trc n, chim ngng n khng bit bao nhiu thi s xn xang, dao ng. Qua thi gian sn phm ny cng gn gi hn vi nhu cu tinh thn ca con ngi, phi chng nu c gi l s pht trin mi th ch l hoa hin nay khng phi ch l a hoa ven ng, hoa bn ca s nh em, m hoa gi y tr thnh mt sn phm ngh thut thc s, mt ngnh cng ngh hoa. V vy m cht lng hoa i hi phi tng cao, hoa phi c tnh ngh thut, phi c chm cht di i bn tay ti hoa ca cc ngh nhn tr thnh nhng sn phm hon m. Mi loi hoa c mu sc, v p ring. Chnh v th n biu hin nhiu ngha khc nhau v thng l th u tin ta ngh n khi mun th hin tnh cm vi ngi khc. Bi hn bt k mn qu no khc, hoa c th truyn t thng ip trn vn v th hin s tinh t ca ngi tng. Ngy nay, nn kinh t v mc sng ngi dn ngy cng c ci thin, cc shop hoa ti xut hin ngy cng nhiu vi nhng cch by tr v mu hoa a dng, sng to vi mong mun phn no p ng nhu cu lun thay i ca con ngi, l cu ni c th gip ngi tng va tng hoa, tng c tm . CHNG I: XY DNG K HOCH KINH DOANH CHO D N RAINBOW FLOWER SHOP 1. tng kinh doanh Nn kinh t Vit Nam ang trn pht trin, s hi nhp kinh t din ra ngy cng nhanh, t Vit Nam trc nhiu c hi v thch thc, nu ta bit tn dng tt c hi th s to ra ng lc pht trin t nc. S pht trin ko theo nhu cu ca nhiu ngnh ang tng cao. Ch trong qu I nm 2013, lng khch du lch n Vit Nam tng 7,5% so vi cng k nm 2012 ( theo s liu ca Cc Thng K). Qua s
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liu khch nc ngoi n nc ta tng vt nh vy cho ta thy c s pht trin mnh trong cc lnh vc dch v nh nh hng, khch sn. S pht trin ca ngnh dch v ny ko theo nhu cu ca rt nhiu ngnh khc cng tng cao nh thc phm cht lng cao, trang tr ni thtv c mt sn phm m nhu cu s dng n l khng th thiu nhng ni ny l hoa. Theo s liu thng k th nhu cu s dng hoa ngh thut cc nh hng, khch sn t trung bnh tr ln l trn 98%. Khch n nh hng, khch sn khng phi ch l n ung hoc l mt ch dng chn ngh m h cn n tn hng khng gian, cung cch phc v chuyn nghip. Theo kho st ca nhm c n 67% khch b n tng u tin bi nhng lng hoa ngh thut c trang tr i snh.V vy m cht lng hoa i hi phi tng cao, hoa phi c tnh ngh thut, phi c chm cht di i bn tay ti hoa ca cc ngh nhn tr thnh nhng sn phm hon m. Sau khi Vit Nam m ca, gia nhp WTO th cc chng trnh, s kin ln t chc nc ta ngy cng nhiu, tiu biu nh cc s kin vn ha, m nhc, thi trang, cc cuc thi sc p, th thao V vo nhng dp quan trng nh th ny cn huy ng rt nhiu hoa trang tr. Khng ch i hi v s lng ln m nhng hoa dng trang tr cho cc s kin ln cn i hi tnh ngh thut cao. Cc doanh nghip Vit Nam ngy cng nhn thc c tm quan trng ca Marketing, v vy trong thi gian ti, vic bng n ngn sch Marketing cho cc hot ng qung b, t chc s kin c kh nng xy ra rt cao. Bn cnh , Vit Nam ngy cng ch ng hi nhp vi th gii v Vit Nam dn tr thnh mt a im ng ch du khch nc ngoi gh thm. Cc s kin mang tm vc quc t s c xu hng t chc ngy cng nhiu v vi cht lng ngy cng c nng cao. Chnh v vy, nhu cu hoa ngh thut cho nhng s kin nh th l rt ln, rt ng lu tm khai thc. Trong cc vn phng ca cc cng ty ngy nay, hoa ti trang tr cng bt u c ch hn. Khng ch v yu t thm m m hoa cn mang n mt bu khng kh d chu, thoi mi, xua tan nhng cng thng trong lc lm vic, gip mi ngi c th du xung lng nghe nhng ngi xung quanh t a ra nhng quyt nh ti u nht.
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Ngy nay, ngi ta c th tng hoa cho nhau vo rt nhiu dp quan trng nh cc ngy l, nhn cc s kin quan trng ca ngi thn, bn b hoc ngay c khi khng c s kin g quan trng nhng h vn c th tng hoa cho nhau tht cht thm tnh cm. Nhng ngi tng hoa by gi khng cn c hnh nh b mt nhnh hoa mang tng ngi thn, m b hoa ngy nay phi c ct ta, gi li tht p mt, tht sang trng. Ngoi ra, vic tng hoa ngy nay khng ch th hin c tnh ca bn, m cn th hin v th ca bn trong x hi v trnh thm m ca bn. Tng hoa cng l mt hnh ng th hin hc thc ca bn. V vy, nhu cu hoa ngh thut cao cp ngy cng tng. Ngi mua hoa mong mun gi tt c tm chn tnh vo hoa v vy m cc sn phm hoa i hi phi c mt tm cao mi th hin s sng to, ngh thut v nhiu khi c c tnh c nht na. Vi nhu cu ln nh vy nhng hin ti Vit Nam vn cha c nhiu ca hng kinh doanh hoa chuyn nghip, c kh nng cung cp hoa c cht lng v mang tnh ngh thut cao. Nm bt c nhu cu , sau mt thi gian chun b nhm chng ti quyt nh thc hin k hoch k hoch kinh doanh shop hoa ngh thut Raibow Flower Shop, chuyn cung cp cc sn phm hoa ngh thut cao cp. Chng ti cng nhn thy c tm quan trng ca thng mi in t trong thi i s ngy nay, v vy ngoi nhng hnh thc kinh doanh truyn thng, chng ti khng ngng y mnh p dng thng mi in t thc y vic kinh doanh ca chng ti. 2. Mc ch kinh doanh Th nht, Rainbow Flower Shop l ni cung cp cc sn phm hoa ngh thut c o, ng tin cy vi cht lng cao . Khch hng c th thoi mi la chn nhng mu hoa ngh thut phong ph c sn ti shop v chng ti s lun a ra nhng t vn v ngh thut gip bn chn c nhng sn phm hoa ph hp nht. c bit, chng ti c th thit k cc cc sn phm hoa ngh thut theo yu cu, s thch ring ca khch hng. n vi Raibow Flower Shop khch hng s c c nhng mu hoa ngh thut tuyt vi, c o dnh cho ring mnh m khng ai khc c c.

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Th hai, Rainbow Flower Shop khng ch dng li nhm khch hng c nhn, chng ti cn mong mun c th thc hin nhng d n v trang tr hoa mang tnh chuyn nghip vi cc i tc doanh nghip trong cc lnh vc t chc s kin (vn ha, ngh thut, ci hi), nh hng, khch sn, du lch, spa, cafhay nhng doanh nghip c nhu cu hoa ti cho t chc cc hi ngh, s kin
Th ba, tch cc p dng thng mi in t nng cao doanh s bn hng

v m rng th phn. Chng ti xy dng website bn hng trc tuyn

www.rainbowflowershop.com gip khch hng c th mua hng d dng hn, n

gin hn, tit kim thi gian hn, v phi m bo tnh bo mt, an ton tuyt i cho khch hng trong qu trnh giao dch. iu ny s gp phn nng cao doanh s v nhn bit ca khch hng i vi Raibow Flower Shop. Th t, em li li nhun cao t vic t vn, thit k, thc hin cc sn phm hoa ngh thut v vic t qung co . Th nm, pht trin Rainbow Flower Shop thnh mt h thng chui ca hng cung cp dch v hoa ngh thut cao cp trn ton quc trong tnglai. Th su, vic kinh doanh ca shop hoa nhm to iu kin cho cc thnh vin trong nhm chng ti c hi p dng nhng kin thc, k nng hc trng vo thc tin. chnh l nhng bi hc kinh nghim qu bu cho con ng s nghip sau ny ca chng ti.

3. K hoach kinh doanh 3.1 Tng quan th trng hoa ti Trong bi cnh ngy nay, khi i sng vt cht ca con ngi ngy cng c

ci thin th chng ta li hng ti mt i sng tinh thn c nng cao hn. Nhu cu tng hoa l mt phn khng th thiu trong x hi hin i vi mc ch by t cm xc, th hin ci tm ca ngi tng. Ring thnh ph H Ch Minh, khi ni v th trng hoa ti, nhm c th kt lun bng mt cu: trm hoa ngn shop. V th, cc ca hng hoa cnh tranh vi nhau khng ch bng cht lng m cn bng nhng tng c o.

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Ngy nay dch v tng qu cng si ng ln tng ngy vi s ra i ca khng t nhng nh kinh doanh loi dch v ny. Bn cnh nhng mn qu tng xinh xn, d thng th hoa l mt mn qu mang nhiu ngha. Hoa c ngn ng ring ca chng, th hin bng s im lng ngt hng, du dng, am m v thm ch c c s v t ca hnh phc v y mu sc. Khng mt li no ni ra li c th t n s tinh t ca ngha cho bng mt loi hoa. Mi loi hoa c mt ngha ring. Vic dng nhng thng ip n sau mi bng hoa gi gm tnh cm ti nhng ngi yu qu l la chn ca khng t ngi, c bit l gii tr. Tuy kh mi m ti Vit Nam, trong nhng nm gn y, t chc s kin ang pht trin vi tc nhanh chng i cng nhu cu qung b thng hiu v sn phm mi ca cc doanh nghip. Nhu cu t chc nhng s kin khc nhau nh hi ngh khch hng, ra mt sn phm, l khnh thnh, cc cuc thi ln, hi tho, trin lm gia tng cng cho thy vai tr quan trng ca ngh t chc s kin i vi cc t chc, doanh nghip. C th ni, hoa trong s kin khng ch trang tr m cn th hin ng cp, c tnh v thng ip m nh t chc gi n ngi tham gia. Hin nay vic trang tr hoa l mt phn khng th thiu trong cc s kin t trang trng n n gin. Vi nhp nh vy, c th khng nh rng ngnh kinh doanh hoa ti, c bit l hoa ti ngh thut s cn pht trin hn na v ngy cng chuyn nghip hn tha mn nhu cu ngy cng tng ca i sng con ngi.

3.2 M t sn phm, dch v cung cp Raibow Flower Shop c xy dng di hnh thc mt showroom hoa cao cp, trng by hng trm mu hoa ngh thut, ta lc ti ti trung tm thnh ph H Ch Minh, ng Hai B Trng, Qun 1. Nt ngh thut cao cp trong tng sn phm ca chng ti n t vic tuyn chn k cng nguyn liu u vo v s kt hp ca bn tay ti hoa ca cc chuyn gia ngh thut to ra nhng sn phm tuyt vi. Hoa ca chng ti rt a dng v c chn lc t nhng loi hoa p, c o, l mt, hng thm quyn r ni ting n t nhiu quc gia. Cc ph kin chng ti dng kt hp vi hoa nh giy gi, gi, l, chu cng u l cc sn phm th cng m ngh m ngh cao cp, c o. c bit, vi i ng chuyn gia cm hoa ti nng,
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gout thm m tt, nhiu kinh nghim c th thit k cho bn nhng sn phm hoa c o theo yu cu ph hp vi phong cch, s thch ring ca mi ngi. V vy, khi n vi Raibow Flower Shop, khch hng s c tri nghim ng cp ngh thut cao, c o m kh ni no c c. Raibow Flower Shop cung cp cc sn phm hoa ngh thut cho dp nh: chc mng, thi ni, sinh nht, ci hi, ngy k nim, lin hoan, hi ngh, cc ngy l trong nm v cc s kin khc theo yu cu ca c nhn v doanh nghip. Dch v trc tip: shop chuyn cung cp v thit k: Cc gi, b, chu hoa ngh thut. Khch hng c th trc tip n shop xem v chn hoa (cc mu hoa mi l lun c cp nht hng tun). Ngoi nhng mu c sn c trng by, khch hng c th t thit k hoc miu t kiu dng cho cc chuyn gia v nhn vin cm hoa thc hin theo yu cu ca mnh. Nhn t trang tr cho cc s kin, nh hng, khch sn, tic ci, vn phng c bit, n vi Raibow Flower Shop, khch hng cn c t tay mnh sng to nhng chu cy cnh nh xinh. Khch hng c t tay chn chu, t, cy, si...v nhng vt trang tr khc theo thch ca bn thn. Dch v trc tuyn: Ngoi vic n trc tip ca hng xem v chn hoa, khch hng cn c th t in hoa thng qua in thoi hoc website h tr.
Website: www.raibowflowershop.com l trang web ca shop nhm gip

khch hng c th mua sn phm v s dng dch v m khng cn n trc tip ca hng. Website c y thng tin v gi c, cc mu hoa ngh thut. Khc vi hnh thc in hoa bng in thoi, khi truy cp vo website, khch hng c th chn c mu hoa m mnh mun t v gi n ngi thn. Hn th na, khch hng cn c th t tay mnh thit k mt sn phm hoa ngh thut bng phn mm c h tr trn website, v shop s lm ng nh nhng g bn mong mun. Website h tr nhiu hnh thc thanh ton, to s thun tin nht cho khch hng.
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3.3 Tm nhn, s mnh, gi tr ct li Tm nhn Tr thnh shop hoa ngh thut cao cp hng u Vit Nam p ng cc i tng khch hng cao cp. Bn cnh hot ng bn hng, marketing truyn thng, Raibow Flower Shop lin tc nng cao nhng ng dng cng ngh thng tin to ra mt mi trng giao dch thng mi in t cht lng cao, chuyn nghip , nhm em li s thun li nht cho khch hng khi mua sm, thanh ton cng nh y mnh mt truyn thng trc tuyn ca shop. S mnh Mang n cho khch hng nhng sn phm hoa ngh thut cao cp tuyt vi, c o v ch dnh cho ring mnh. Dng ci p n t thin nhin t im cho cuc sng cng nghip hi h, tt bt nh hin nay. Kt ni tnh cm con ngi mt cch tinh t, nh nhng v y cm xc vi cc sn phm hoa ngh thut. Gi tr ct li Thu hiu tng tn c tnh, gout thm m ca khch hng. Tn tm, chu o vi khch hng t nhng c ch nh nht. Lun u t tuyn chn cc ngun nguyn liu cht lng tt, mang tnh c o cao to ra cc sn phm ngh thut c c tnh ring. i ng chuyn gia ngh thut khng ngng hc hi v sng to to ra cc sn phm hoa mang tnh ngh thut c o. m bo cht lng sn phm v tin thc hin cng vic. m bo s nhanh chng, an ton trong qu trnh giao dch trc tip cng nh qua mi trng thng mi in t. 3.4 Khch hng mc tiu Chng ti nhm ti 2 i tng khch hng mc tiu chnh l nhng ngi c thu nhp cao v cc doanh nghip. c im chung ca nhm khch hng ny l gi c khng chi phi nhiu n s la chn ca h, h c th b ra mt s tin ln min l nhn c hoa va v c tnh ngh thut cao.
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Th nht, chng ti nhm n i tng khch hng c thu nhp cao trong x hi,gii vn phng vi tui t 25 40. y l tng lp c nhu cu v kh nng tha mn mong mun th hin cm xc vi nhng ngi thn hay to dng, vun p mi quan h vi ng nghip, i tc. Thc t theo nh chng ti nghin cu, vic chn hoa nh mt mn qu tng y ngha ang l xu hng ca mt x hi ngy nay vi i sng vt cht v tinh thn ngy cng c nng cao. Hoa l mn qu tng va nh nhng, va th hin c s tinh t, tnh cm ca ngi tng. Mt b hoa vi nhng cch gi khc nhau s mang mt ngha, thng ip khc nhau. Ngi ta c th tng hoa cm n hay xin li, chc mng hay chia s ni bun.Vi nhng c tnh trn m hoa rt thch hp l phng tin truyn t cm xc, c bit vi nhng i tng tri thc c thu nhp cao thng rt bn rn vi cng vic nhng li mun dnh s quan tm n nhng ngi xung quanh. Ngoi ra, trong nhm khch hng c nhn c mt i tng rt ng c quan tm chnh l nhng cp tnh nhn trong dp l ci. Hoa trong ngy ci lun mang mt ngha thing ling. Trong ngy ci, c du no cng mong mun c cm trn tay b hoa p nht, c bit nht v ch c hoa mi to nn c khng gian trang trng, truyn ti c ngha ca ngy c bit y. V trong ngy c bit y, khng ch c du phi c cho ring mnh mt b hoa tht p m khng gian ca l ci cng rt cn s t im ca cc sn phm hoa ngh thut. Tip theo, chng ti cng nhm n i tng nhng doanh nghip trong cc lnh vc t chc s kin (vn ha, ngh thut, ci hi), nh hng, khch sn, du lch, spa, caf , nhng doanh nghip c nhu cu dng hoa ti trang tr phng c, t chc cc hi ngh, s kinTrong mi trng doanh nghip, hoa ti khng ch l vt trang tr m cn th hin s uy tn, tinh thn, vn ha ca cng ty. Thc t th mt khch hng khi bc vo cng ty c trang tr bng nhng gi hoa tinh t s to c cm gic thn thin v lu li trong tm tr khch hng v hnh nh mt cng ty lun quan tm v chia s. Ngy nay, trong nn kinh t ngy cng pht trin, s lng cc doanh nghip ngy cng nhiu, nhu cu hoa trong cc s kin, hi ngh, tic ci ngy cng gia tng. V th chng ti chn y l i tng khch hng nhm ti trong chin lc kinh doanh ca mnh.

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3.5 Phn tch cnh tranh 3.5.1 Tnh hnh cnh tranh chung Kinh doanh hoa l mt loi hnh khng mi v i th cnh tranh tng i nhiu. Thu nhp ca ngi dn ngy cng c ci thin v c bit l nhu cu c thng thc ci p mang phong cch c o li pht trin mnh m hn bao gi ht. Vi vic cung ng nhng sn phm v dch v chuyn nghip, mang tnh khc bit cao, chng ti hon ton tin tng vo kh nng cnh tranh ca d n kinh doanh ny so vi cc i th v lnh vc hoa ti c mt trn th trng. Hn th na, qua kho st v phn tch, chng ti nhn thy rng hnh thc kinh doanh ny hon ton c kh nng m rng bng hnh thc kinh doanh trc tuyn.Vi vic y mnh thng mi in t, tp trung v hng khch hng ti mt hnh thc t hng, thanh ton nhanh chng, n gin, chng ti tin rng d n s p ng c nhu cu ca nhng khch hng am m ci p m qu bn rn, ng thi tha mn c thch khng nh ci ti ca mi ngi trong x hi hin nay. 3.5.2 Phn tich i thu canh tranh Cn c vo th trng v khch hng m shop nhm n, c th tm ra cc i th cnh tranh l cc Shop hoa c by tr theo dng showroom hoa ngh thut v cc trang web in hoa. Cc Showroom hoa ngh thut: Raibow Flower Shop xt thy i th cnh tranh ln nht l shop hoa Flower Box. Trong qu trnh iu tra tm hiu, chng ti rt ra mt s u im v nhc im ca shop nh sau: u im: Shop hoa c v tr kh thun li. Nm ti gc ng Hai B Trng v L Thnh Tn, ni c nhiu khch nc ngoi, li nm trong trung tm thnh ph, rt thun li cho vic kinh doanh ca shop. Cch by tr trong shop cng l mt im nhn. Tuy ch l mt mt bng nh, nhng li rt xinh v kh sang trng. Tng mu xanh l nht kt hp trng to cm gic mt m v thin nhin. Tim trang tr n gin nhng hin i, b cc hi ha.

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Hoa trong tim cng c chn lc k cng, rt ti v p. C rt nhiu loi hoa l m khch hng c th cha thy bao gi. Ngun cung cp hoa cng khng phi t cc ch u mi hoa thng thng. Nhiu loi hoa c nhp khu t Thi Lan. c bit l s xut hin ca loi hoa a lan xanh, mt ging hoa qu t thy Vit Nam. Mt im na mang li s thnh cng cho shop chnh l i ng phc v, nhn vin cm hoa ca shop. Khi mua hng Flower Box, cung cch phc v ca cc nhn vin trong tim lm cho khch hng cm thy mnh c tn trng v c phc v. Khch hng cm thy mnh c th thoi mi la chn v nhn vin bn hng ch ng vai tr t vn ch khng ngi hng dn h mua hng. (V d nh thay v hi Qu khch cn g? th khch hng lun c cho bng cu Em c th gip c g cho qu khch?) Yu t sng to lun c shop ch . Shop ch trng s sng to s to nn c n tng ni bt i vi khch hng. Mi thng ca hng hoa u chn mt ch trng by chnh nhm chia s nhng khonh khc cuc sng v hoa s p hn khi c kt hp vo cuc sng hng ngy. Flower box cn thc hin chng trnh Hoa ho bnh vi mong mun xoa du ni au chin tranh v gip nhng em nh c hon cnh khng may do bom mn gy ra. Chng trnh c s ng h ca nhiu ngi, khc su hnh nh p ca shop vo lng khch hng. Nhc im: Tuy l mt shop ni ting v c nhiu khch hng t Bc v Nam bit n nhng shop mi ch c mt ca hng duy nht. Nh vy s rt bt tin cho khch hng t hoa ca shop. Cc mu hoa ca shop thng l c cm sn hay, c cc nhn vin cm khi khch t hng nhng cha c dch v t vn cho khch hng to mu theo mun ca h. Shop khng c cc dch v nh cm hoa cho cc s kin ln m ch tp trung vo phn cm hoa mu theo b hay theo lng.
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Cc trang web in hoa: Qua thi gian tm hiu v kho st, chng ti nhn thy c hai trang web in hoa l i th cnh tranh chnh vi Shop trn lnh vc hoa trc tuyn l: + www.dienhoavietnam.com + www.hoa.vn Di y l bng so snh cc u-nhc im ca hai trang web trn dienhoavietnam.com hoa.vn L website thng mi in t i din chnh thc ca Hip c a thch nm 2009 hi hoa th gii ti Vit Nam y , cung cp y y . Khng bt mt. D s thng tin cho khch hng ngay dng v khng lm cho khch trn trang ch nhng v th hng ri. S dng nhiu tab lm cho khch hng ri mt. nhng khng lm kh khch Hoa v mu cm Khng bt mt. hng khi tm kim. Nhng loi hoa thng thng Nhng loi hoa thng thng. v cc mu cm n gin, Cc mu cm thng dng. khng c cc mu cm cu k, t hng sng to. Khch hng chn theo mu c Khch hng c th t theo sn v t hng. mu c sn hoc t theo ca mnh, nhng ch nm trong gii Th trng hn nh mu sc, loi hoa Trong nc v mt s nc Trong nc v quc t nh M, Anh, Hn Quc, c, Thanh ton Canada Visa, Mastercard, Internet tin mt Qua phn tch hai i th cnh tranh hai loi hnh khc nhau, chng ti rt ra c nhng kt lun sau:
Page 16

Gii thiu s nt Giao din

Atm, Bng tin mt, qua h thng Western ngn hng (ATM hay chuyn

Banking,

Union/MoneyGram, Bu in, khon), bu in

 an Thng mai in t GVHD: Ths. L Hoanh S

M hinh Rainbow flower shop Nhom : 4

- Cc shop hoa truyn thng nhm vo cc i tng thuc nhm c thu nhp trungcao tuy c nhiu khch hng nhng dch v cha a dng. Cha ngh n cc hnh thc bn hng trn mng v m rng mng li trn ton quc. Cng nh cha mnh dn a vo tng khch hng t thit k gi hoa theo s thch ca khch hng. - Cc trang web in hoa tuy m rng h thng i kh xa v rng nhng i tng phc v thng dn tri, khng nhm n mt mc tiu khch hng c nh. Bn cnh cng cha c s sng to v mi m trong vic thit k gi hoa, cha a vo cc loi hoa l v c bit, to s nhm chn cho khch hng. Vic t hng tuy c xut hin tng cho t theo khch hng nhng ch nhng gii hn nht nh. Nhng im yu ca hai loi hnh trn chnh l c s shop hoa ra i. 3.6 Phn tch nng lc kinh doanh 3.6.1 C cu t chc, ngun nhn lc 3.6.1.1Ban qun l iu hnh hot ng chung ca cng ty. Xy dng k hoch pht trin trong ngn hn, di hn v qung b trang web. i din cng ty lm vic vi cc i tc.Quyt nh ca ban ny nh hng rt ln n s tn ti v pht trin ca cng ty. V vy nn yu cu cn c ca ban ny phi l nhng ngi c kinh nghim qun l tt, nm bt c th trng v phi c tm nhn. S lng qun l : 2 ngi. 3.6.1.2Ban kinh doanh bn hng Thc hin nhng chin lc ban qun l ra, ng thi hot ng nng n trong qu trnh bn hng ca mnh.To cm tnh i vi khch hng t cht lng sn phm n cht lng dch v khch hng c th cm nhn c ngh thut ca hoa mt cch su sc v c th cm nht. Ban ny gm c: 1 chuyn gia cm hoa ngh thut, yu cu: thnh tho k nng cm hoa, lm vic sng to, c mt s bng cp hoc gii thng c nhn v lnh vc ngh thut cm, trang tr hoa. M t cng vic: ph trch thc hin vic thit k tc phm (hoa), cm v trang tr hoa di nhiu hnh thc: cm trong bnh/gi, thit k b hoa sao cho p v l mt nht. 1 nhn vin bn hng, yu cu: c kinh nghim bn hng ti thiu 6 thng, hot bt, nng ng, giao tip tt, ngoi hnh cn i a nhn. M t cng
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vic: lm vic ti ca hng. Cho v n khch n ca hng trc tip mua hoa. Nhn v gii p thng tin ca khch hng qua in thoi, ng thi ghi nhn thng tin khch hng t hoa theo s kin v bo li ban qun l sp xp. 2 nhn vin cm hoa (tr gip nhn vin thit k hoa chnh trn). Yu cu: c tinh thn hc hi v gu thm m tt( iu ny s c nh gi mt bi test ca cng ty). M t cng vic: thc hin cm hoa theo hng dn ca nhn vin chnh hoc gia cng to nguyn liu, chun b ph liu v thc hin nhng thao tc tr gip cho nhn vin kia hon thnh tc phm nhanh v cht lng nht trong thi gian cho php. 2 nhn vin giao hng thc hin giao hng n tn ni khch hng t. Yu cu nhn vin ny phi nhit tnh, t li ch cng ty ln cao nht, tn tnh phc v khch hng, cho khch hng cm nhn tt nht v cht lng ca cng ty. 3.6.1.3Ban marketing Thu thp thng tin th trng, thu thp thng s bn hng t b phn kinh doanh bn hng, tng hp v a ra nhng chin lc marketing n nhng phn khc, nhng nhm khch hng mc tiu cng nh tin nng ca cng ty. Thc hin tip th trn c mi trng internet v mi trng truyn thng. Yu cu nhng thnh vin trong ban ny phi l nhng ngi thng tho v marketing, am hiu v thng mi in t, nng ng sng to, c kh nng to ra nhng tng t ph, c mi quan h rng ri vi nhng i tc trong gii truyn thng v showbiz. S lng 2 ngi. 3.6.1.4Ban k thut L nhng chuyn vin k thut c o to chuyn su v thng mi in t. Cc chuyn vin ny s m bo trang web hot ng theo ng chin lc m cc nh qun l, cc phng kinh doanh ra. ng thi m bo an ninh cho trang web trc nhng mi nguy him, e do t internet. Ban bao gm: 1 admin. m bo tnh cp nht cao cho trang web cng nh chu hon ton trch nhim k thut cho cng ty. Ngoi ra cn tham gia t vn, a ra cc cu tr li cho cc thc mc cho khch hng online ca cng ty.
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3.6.1.5Ban ti chnh k ton M t cng vic: Thng k ton b thu chi ca cng ty. Tnh ton s tin cho cc s kin cc chng trnh, cc chin lc marketing... cho cng ty. Phn tch li l tnh hnh hot ng cng ty cho cc nh qun l c th a ra nhng chin thut kp thi. Yu cu i vi ban ny l phi ht sc t m, cn thn v trung thc v li ch ca cng ty. S lng: 1 k ton. 3.6.2 Giai phap cng ngh Kinh doanh hoa ti l mt mt hng mang gi tr thm m v ngh thut cao. Do , gii php cng ngh h tr cho hot ng ny phi mang tnh hin i, xng tm vi k vng ca khch hng. 3.6.2.1M hnh kinh doanh Raibow Flower Shop chn m hnh kinh doanh B2C. M hnh B2C (Business to Customer) a sn phm n tay ngi tiu dng, khng thng qua cc i l v trung gian. Do phn ln qu trnh giao dch c tin hnh trn mi trng mng Internet, vic qung co v truyn thng c cng c thc hin qua cc cng c E-Marketing nn gip tit gim c nhiu chi ph. V di hn, ca hng s pht trin thm chi nhnh, cng nh u t nng cp h thng phn phi thng qua cc d n Franchise, nng cp quy m vn v hot ng ca loi hnh kinh doanh ny. 3.6.2.2 Xy dng website D n ny tp trung vo mng kinh doanh qua mng nn vic u t nhiu vo chng trnh h thng qun l l cn thit. Ca hng s kt hp vic thu ngoi v t xy dng nhm t hiu qu cao nht. D n i hi mt h tng mng vng chc, an ton v thng sut km theo mt chng trnh h thng Shopping Core (chuyn bit dnh cho ca hng kinh doanh qua mng). Bc u, ca hng ch cn pht trin h thng kinh doanh v qun l ny trn Share Hosting hoc VPS. Do website kinh doanh c nhiu lng truy cp nn phi lun m bo bng thng mng, khng th xy ra tnh trng nghn mng cc b.

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V lu di, vic u t h thng my ch ring l cn thit cho mt website kinh doanh hot ng n nh v hiu qu. Da trn nn ca Shopping Core, i ng qun l IT s pht trin nhng sn phm v dch v cho ph hp vi yu cu tng thi k ca cng ty. Tuy s vn ban u b ra kh ln nhng v lu v di, h thng ny gip ca hng gim thiu nhng ri ro v cng ngh cng nh nng cao uy tn v hnh nh ca ca hng. Cp kinh doanh Cp 2: Thng mi giao dch ng k tn min:
Tn min cp 2: www.rainbowflowershop.com ,

Chi ph lin quan Domain VPS Hosting SSL Certificate Core Shopping Rainbowflowershop.com RAM: 768MB HDD: 80GB Unlimited bandwidth VeriSign Inc. Total Management Solution 500.000 9.600.000 15.000.000 20.000.000

3.7 Thanh ton v giao hang 3.7.1 Hinh thc thanh toan t hng trc tuyn (khng km thit k) Bc 1: Bn tin hnh la chn nhng mu hoa c sn trn website v n

chn Thm vo gi hng. Biu tng: Bc 2: Sau khi kt thc qu trnh la mt hng, bn n chn Thanh ton v c th la chn 1 trong nhng phng thc thanh ton sau Bng tin mt: sau khi khch hng t hng v xc nhn, nhn vin ca ca hng s n tn ni giao hng v thu tin.

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Bng th thanh ton ni a: khch hng c th thc hin thanh ton nhanh chng qua cng thanh ton Smartlink Payment Gateway, hin ang kt ni hu ht cc ngn hng thnh vin trong lin minh. Bng th quc t: ca hng lun h tr vic thanh ton qua cc loi th Visa, Master, Union, JCB cho cc khch hng quc t Bng v in t: xu hng ny ang dn pht trin khi hng loi cc cng ty cung cp dch v thanh ton nh Vnpay, Ngn Lng, Bo Kim, Payoo,

Danh sch ti khon ngn hng ca Raibow Flower Shop

0021001628155

12210000311658

711A08807994 1606205195175

85827889 020003143350

14020731230017

170014849021050

0102019305

03601014899551

Lu : Bn cng c th s dng hnh thc thanh ton tin mt, cc loi th, v in t nh trn khi bn mua hng trc tip ti Raibow Flower Shop
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Bc 3: Sau khi bn thc hin giao dch thnh cng, h thng s gi email xc nhn n cho bn ngay lp tc. Khong 10 n 20 pht sau khi h thng gi mail xc nhn, nhn vin trc tng i ca Raibow Flower Shop s lin lc vi bn xc nhn li n t hng. Bc 4: Sau khi xc nhn, ty theo nhu cu ca bn m chng ti s chn nhng hnh thc giao hng ph hp s c trnh by phn k tip. t hng trc tuyn c km thit k Bc 1: Bn dng chng trnh h tr thit k trc tuyn trn website to ra sn phm theo mong mun. Bn c th ch thch thm cc yu cu ring cho sn phm trong khung M t. Sau khi hi lng vi thit k v m t bn n SAVE lu bi. Tip theo bn n chn Thm vo gi hng.

Biu tng: Bc 2: Sau khi kt thc qu trnh thit k cc sn phm, bn n chn t hng .(V hin ti sn phm ca bn cha th nh gi c nn bn khng th thanh ton trc tip ngay lc ny, bn phi ch phn hi ca Raibow Flower Shop) Bc 3: Sau khi bn thc hin t hng thnh cng, h thng s gi email xc nhn n cho bn ngay lp tc. Khong 30 n 40 pht sau khi h thng gi mail xc nhn, chuyn gia cm hoa ca chng ti s gi li cho bn xc nhn li n hng, tha thun v cch thit k, mc gi, cch thc vn chuyn. Bc 4: Nu bn ng tha thun t hng vi Raibow Flower Shop th chng ti s gi M SP qua email ca bn. Sau bn tin hnh nhp m SP v thanh ton trc tuyn bng cc hnh thc nh bc 2 trong t hng trc tuyn khng km thit k. Bc 5: Sau khi bn thc hin giao dch thnh cng, h thng s gi email xc nhn n cho bn ngay lp tc. Khong 10 n 20 pht sau khi h

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thng gi mail xc nhn, nhn vin trc tng i ca Raibow Flower Shop s lin lc vi bn xc nhn li n t hng. 3.7.2 Hinh thc giao hang Giao hng tn ni: i vi phm vi ni thnh v bn knh 10km, ca hng s c dch v giao hng tn ni v thu tin. Qua ng bu in: vi h thng bu cc VNPost v Viettel Post rng khp mi ni, sn phm ca khch hng s c gi nhanh chng trong vng 2 ngy lm vic. Qua ng hng khng: vi nhu cu c bit v nhanh chng tc thi, ca hng lun p ng cho nhng yu cu v i hi cao ny. Vi h thng ng gi hoa cao cp theo cng ngh hin i ca H Lan, ca hng bo m lun gi c cht lng tt nht cho sn phm hoa ti. 3.8 Phn tich SWOT - S (Strengths) + i ng nhn vin nhit tnh trong cng vic, lun hng vo khch hng + Nhm c thnh vin tng c kinh nghim kinh doanh trong lnh vc hoa ti v qu lu nim. + Nhm c thnh vin c mi quan h rng v thn tnh vi mt s ngi trong h thng Horeca (Hotel , Restaurant, Caf) v cc cng ty t chc s kin. + C chin lc marketing tt, h tr cho vic nhn din thng hiu + V tr ca shop trung tm thnh ph, ni tp trung u mi giao thng, thun tin cho vic kinh doanh + Website c u t v thit k t m, giao din bt mt v kh thn thin, hnh nh sn phm sc nt, d dng thu ht s ch ca khch hng. Ngoi ra, webiste cn lun cp nht lin tc cc mu hoa mi, nhng tin tc lin quan cng nhng mc gii tr, trc nghim lm cho khch hng hng th khi n vi website + Loi hnh sn phm a dng, phc v cho mi nhu cu ca khch hng + C i ng nhn vin t vn, h tr trc 24/24
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+ H tr nhiu hnh thc thanh ton, c ti khon nhiu ngn hng, to iu kin thun li nht cho khch hng trong vic thanh ton v mua hng + p ng nhu cu thit thc ang ngy cng gia tng trong cuc sng cng nghip bn rn - W (Weaknessses) + Do nhm u l nhng sinh vin mi ra trng nn cha c kinh nghim trong vic qun l iu hnh cng vic, cha lng trc ton b nhng kh khn phi i mt + Nhm tp trung vo i tng khch hng mc tiu l nhng ngi c thu nhp cao v cc doanh nghip nn bc u s rt kh khn trong vic to dng lng tin v cha c ch ng trn th trng + Vic tm kim c chuyn gia thit k mu hoa c trnh cao, lun sng to nhng mu hoa c o, mi l, nm bt c xu hng l vic rt kh khn + Ngun vn khi u cn hn ch. - O (Opportunities) + Nhu cu tng qu m c bit l hoa ti ngy cng tng. + Cc d n v pht trin hoa cc vng trng im c u t v pht trin, ha hn to ra nhiu ging hoa mi l, c o. + Cc shop hoa ngh thut chuyn nghip, c quy m hin nay vn cha p ng c nhu cu th trng. + HIn ti th xu hng pht trin ca e - commerce ngy cng ph bin, khng cn xa l vi i b phn ngi dn nh trc y. + Rt c kinh nghim, hc hi nhng iu t c, khc phc nhng iu cn thiu st t nhng shop hoa v trang web khc - T (Threats)

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+ Website c th b tn cng + M hnh kinh doanh d b bt chc nn phi i hi tnh s sng to v thay i hng ngy. 3.9 Chin dch Marketing

3.9.1 Xy dng h thng nhn din thng hiu Brand: Tn brand: Raibow Flower Shop ngha tn brand: Raibow Flower Shop l ca hng hoa ngh thut. Hoa khng cn phi ch l mt mn qu n t thin nhin ngi ta mang i tng nhau, m n tr thnh mt tc phm ngh thut mang c tnh cng nh bao tnh cm ca ngi tng n. Tch cch brand: sang trng, ngh thut, y ngu hng sng to, t nhin. Slogan: Wonderful beauty from nature! (Nt p diu k n t thin nhin!) ngha Slogan: C rt nhiu mc p. Nt p t n mc diu k ch c th l nhng kit tc ngh thut. Raibow Flower Shop gp nht nhng nt p tinh ty nht n t thin nhin v kt hp vi i bn tay kho lo, tm hn bay bng ca ngi ngh s to ra nhng kit tc hoa ngh thut p tuyt vi. V vy s hu nhng sn phm ca Raibow Flower Shop ngha l bn ang s hu mt qu tng qu bu n t thin nhin mang nt p diu k. 3.9.2 K hoach truyn thng T concept Wonderful beauty from nature! ta tin hnh xy dng k hoch truyn thng s dng cc phng thc sau: 3.9.2.1 Qung co (Advertising) Truyn thng Cng c Brochure Ni dung Thi lng Brochure gii thiu v cng ty v cc dch v 4 n 10 b/ tun cung cp, c thit k sang trng, nh gn, sc tch. Brochure s c gi cho cc khch hng
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doanh nghip, t chc m cng ty nhm ti trn T ri ton quc, ch yu l khu vc pha Nam. Kh A5 c thit k sang trng v pht ti cc 2000 t ri/ tun a im nh cc plaza, qun caf sang trng, Thc hin trong 2 thng trung tm ngoi ng quc t, cc chng trnh u khai trng ca nhc, thi trang, rp chiu phim ti TP.HCM Bo giy, ng qung co trn cc bo, tp ch m c i Thc hin trong 2 thng tp ch tng khch hng mc tiu thng xuyn theo u khai trng di nh: Tip th gia nh, Si Gn Tip Th, Tp ch Marketing Vit Nam Internet Cng c Website ring Ni dung Xy dng website:
www.rainbowflowershop.com gii thiu v

Thi lng Mi lc

cng ty v cc dch v cung cp, mua hng trc tuyn, ng cc bi qung co, bi PR, Blog, mng x hi cc hnh nh, video clip v cng ty Xy dng cc trang ring gii thiu v cng ty, c chc nng tng t website ring, nhng khng c chc nng mua hng trc tuyn. Cc trang ring ny s c trin khai trn cc h thng blog v mng x hi nh: Facebook, Twitter, Zing Me, Tamtay.vn, Yume, Plus, Opera, Wordpress, Blogspot, Hi5 c bit ch trng facebook vi cc ch nng tag nh, tag ghi Cc website chia s hnh nh, Video clip ch, t chc s kin, to group Gi nhng hnh nh p ca cc sn phm hoa ngh thut v cc hot ng ca cng ty ln cc website chia s hnh nh ni ting nh Picasa, Flickr, Pictiger ,Photobucket,
Page 26

Mi lc

Mi lc

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Anhso.net, Gi nhng video dy cm hoa, cc s kin m cng ty t chc hoc tham gia ln cc trang chia s Video ni ting nh Youtube, clip.vn, c bit phi ch trng n khu t t kha cho cc hnh nh, video E-mail clip sao cho d tm. Bi vit gii thiu v dch v v cng ty c vit theo phong cch trang trng, nh km file brochure, link video youtube gii thiu gi n cc i tng khch hng mc tiu. Thc hin u n hng tun. Mi khch hng tim nng c gi trung bnh 1 email/2 tun. Khch hng chnh thc Google Adwords Mua cc t kha quan trng lin quan n Raibow Flower Shop trn cng c tm kim Mi lc c gi 1 email/thng. Mi lc

ca Google. MagicWords y l hnh thc qung co theo ng cnh. Mua cc t kha c lin quan n Raibow Banner Qung co Flower Shop, s dng kiu Text + Logo t banner Qung co trn cc website m vo nh: Zing, Knh14, Vnexpress, 2sao, Tui tr v cc din n ni ting khc. 3.9.2.2 Quan h cng chng (PR) Cch thc Hp bo

Thc hin trong 2 thng

i tng khch hng mc tiu thng xuyn u khai trng

Ni dung Thi lng T chc hp bo thnh lp Cng ty c phn 1 ngy Raibow Flower Shop. Khch mi ch yu l nhng ngi ni ting trong gii truyn thng, marketing, t chc s kin v mt s ngh s trong gii showbiz + Ban Marketing ca cng ty vit cc bi i vi bi Advertorial Advertorial ng trn trang website ca cng thc hin mi lc. i
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Bi PR

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ty, trn h thng cc trang ring ca blog, mng x vi bi Editorial thc hi, cc din n ln Lu cc bi Advertorial hin trong 2 thng. nn vit mt cch kho lo v c tnh khch quan, ch khng c sa vo qung co. To lun hi + Thu hot blogger vit cc bi Editorial. d To cc ch gy c nhiu s ch mi Mi lc x ngi c dp bnh lun, tho lun, tranh lun trn trc cc din n, mng x hi, forum

tuyn Tham gia Hi ng qun tr ca cng ty tch cc tham gia Mi lc cc kin s vo cc s kin ca gii truyn thng, t chc s kin, showbiz m rng cc mi quan h lm n trong kinh doanh v gii thiu vi nhng khch hng tim nng v cng ty. 3.9.2.3 T chc s kin (Event) Event 1: Cuc thi cm hoa Gic m xanh i tng tham d: Nhng ngi yu thch cm hoa t 14 tui tr ln. Ni dung: Cuc thi nhm mc ch ku gi mi ngi bo v mi trng c th gi c nhng nt p qu gi ca thin nhin. Mt gic m sng trong mt hng tinh xanh ti cy l, trm hoa ua n, con ngi vui sng thanh bnh l mt iu khng kh nu ta bit cng nhau bo v mi trng. Bi d thi cm hoa cn th hin c ni dung trn. Cuc thi c t chc ti Nh Vn Ha Thanh Nin trong 2 tun Event 2: Cuc tin trc tuyn Youre a flower i tng tham gia: Nhng ngi yu thch hoa v chp hnh, tui t 18 tr ln Ni dung: Th sinh tham gia d thi thc hin nhng b nh ngh thut cng hoa. B nh tham gia d thi phi c dng thnh mt cu chuyn, c ni dung ngha. Ngi thng gii l ngi nhn c nhiu bnh

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chn nht ca khn gi. Cuc bnh chn c din ra trn website ring ca cng ty v trn Facebook trong 2 thng. Timeline ca chin dch Marketing (Tin hnh trong nm u)
Thng th 1 Thng th 2 Thng th 3 Thng th 4 Thng th 5 Thng th 6 n ht nm

Xy dng h thng nhn din

Lp k hoch truyn thng

Duyt k hoch truyn thng

Hp bo Brochure T ri Bo, tp ch Internet (Website

ring, email, blog, mng x hi, forum, cc bo in t, Google Adwords, Magicwords)

Qung co

PR Editorial PR Advertorial Event 1 Event 2

3.10 K hoach tai chinh Tng vn khi u=chi ph ban u+chi ph c nh cho 6 thng Di y l bng d ton chi ph trong 6 thng u tin D tnh chi ph ban u cho doanh nghip Hng mc Chi ph d tnh - Ti sn c nh 150 triu + Bn gh, my lnh, ko, dao, k, khay, bnh xt 55 triu nc,xng nha, thuc lm ti hoa ... + Thu mn mt bng (t cc 6 thng) + Chi ph khc - Chi ph nhn cng 15 triu/ thng x 6 = 90 triu 5 triu 33 triu/ thng x 6= 222 triu

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+ Chuyn gia to kiu, cm hoa + Nhn vin cm hoa + Nhn vin bn hng + Nhn vin vn ti + Nhn vin IT + Nhn vin k ton + Nhn vin marketing - Chi ph nguyn vt liu + Hoa ti cy king - Chi ph in, nc - Chi ph marketing trong 6 thng u - Chi ph pht sinh + thu Tng chi ph

10 triu/ ngi/thng x1 3 triu/ ngi/ thng x 2 3 triu/thng x 1 2 triu/ngi/ thng x2 3 triu/thng x1 3 triu/thng x 1 4 triu/thngx1 240 triu 30 triu/ thng x 6 = 180 triu

+Giy, ruy bng, bao king, gi, chu, bnh, t, si, 10 triu/ thng x 6 = 60 triu 2 triu / thng x 6 = 12 triu 150 triu 5 triu / thng x 6 = 30 triu 780 triu

Tng vn khi u=150 triu+630 triu= 780 triu Do nhm tp hp nhng sinh vin nn cha c ti sn c th th chp nn c ngun vn hot ng th khng th vay ngn hng c. Bn cnh , vic ku gi u t t bn ngoi hay t cc qu u t mo him l rt kh khn do y khng phi l loi hnh kinh doanh tin phong. V th, ngun vn ch yu l huy ng t cc thnh vin trong nhm. c tnh mi ngi s gp vn khong 70 triu VND (ngun vn ny c th t thnh vin c hoc cc thnh vin c th t huy ng t nhng ngi thn) Mi sn phm hoa ngh thut gi t 300.000 2.000.000 VN. D tnh mi ngy bn t nht l 8 sn phm. Doanh thu mi thng: 500.000 x 8 x 30 = 120 triu VN. Mi thng thu t nht l 3 events hoc t hoa cho nh hng, khch sn. Mi gi doanh nghip ln t 30 n 50 triu VN hoc c th hn. Doanh thu mi thng khong: 30 triu x3 = 90 triu VN TNG DOANH THU D KIN: 120 + 90 = 210 triu VN LI NHUN D KIN/THNG: Khong 105 triu VN
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Ch : y l kt qu kinh doanh d tnh khi ca hng i vo hot ng c nh D ton doanh thu trong 6 thng Thng 1 Doanh thu Gi vn hng bn Lng nhn vin Thu mt bng Chi ph 0 0 (15) (3) (10) Thng 2 80 (16) (33) (15) (5) (10) Thng 3 100 (20) (33) (15) (5) (10) Thng 4 140 (28) (33) (15) (5) (10) Thng 5 190 (35) (33) (15) (5) (10) Thng 6 250 (50) (33) (15) (5) (10)

pht sinh Khu hao chi ph c nh Chi ph

(1) (29) (29)

(2) (1) (30)

(2) 15 (15)

(2) 47 32

(2) 90 122

(2) 135 257

in nc Li nhun rng li nhun rng k Ch thch: ly

Sau khi thu mt bng,chng ti cn 1 thng sa sang nng cp ca hng nn trong thng 1 cha pht sinh doanh thu v chi ph lng nhn vin Gi vn bn hng bng 20% doanh thu Chng ti c tnh ca hng s i vo hot ng n nh trong 6 thng v duy tr mc li nhun l 135 triu/thng.Nh vy thi gian hon vn s ri vo thng th 9 sau khi ca hng i vo hot ng . Mt s ch tiu ti chnh ca d n: IRR=170%,trn gi nh l doanh nghip tng trng li nhun l 15%/nm trong vng nm nm
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Payback period=9 thng Da trn cc s liu v hiu qu hot ng,chng ti tin tng mnh m vo tim nng pht trin trong ngn hn cng nh di hn ca ca hng

CHNG 2: XY DNG WEBSITE 1. Gii thiu khi qut website Tn min: www.rainbowflowershop.com Website cung y thng tin cc mu hoa ngh thut bao gm hnh nh, ngha tc phm, thnh phn to nn, gi c, bnh lun khch hng v sn phm... Nhng mu hoa mi s c website cp nht hng tun v mi mu hoa u c tn gi ring, m s tng ng. Cc mu hoa c phn loi theo cc nhm gi, dp tng. Khch hng nu thy ng mu hoa no th c th truy cp trc tip xem nhng thng tin chi tit v sn phm v tin hnh t hng theo hng dn c th, r rng. Khch hng c th chn hnh thc t hng giao v tn nh hoc gi tng n mt a ch no . Website cn h tr chng trnh t thit k sn phm hoa gip khch hng c th sng to ra nhng mu hoa theo thch v chng ti lm theo mu thit k ca khch hng. Ngoi nhng ni dung chnh k trn, Raibow flowershop cng th hin cc yu t cu thnh ca mt trang web nh banner m u, slide banner, banner qung co, footer, ng k lm thnh vin, gii thiu trang web, cc bi vit v hoa, cc tin tc s kin, lin h, hng dn thanh ton, tuyn dng, lin kt i tc, trc nghim tnh cch, site map.
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Yu cu : Website c thit k theo phong cch sang trng, mang tnh ngh thut c o, y cht ngu hng sng to, mang nt ti tr ca thin nhin v s m cng y tnh cm. Ni dung website c cp nht lin tc, nhng bi vit trn website phi c u t, trau chut ngn ng. Giao din website d nhn, thn thin vi ngi s dng 2. Cu trc v thnh phn c bn ca website

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2.1 M ta cu truc 2.1.1 Banner u (C nh) Logo

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Slogan Slide Banner (Ch xut hin trang ch) Slide chy nhng hnh nh ni bt ca cc Cool topics, slide hnh nh ny cng kt ni trc tip n cc bi vit. S c ti a 7 slides c chy, mi slide u c ch thch tn tiu bn di. Ngi dng c th chn slide theo thch bng cch duy chuyn hng mi tn nm 2 bn ca slide banner.
Navigation tab th 1 (C nh) : bao gm 5 tabs nh (dn n 5 trang)

2.1.2 Phng trng by (Trang ch): Gm 2 thnh phn: B lc tm kim: cung cp cc dp m bn s chn tng hoa nh Hoa chc mng Hoa thi ni Hoa sinh nht Hoa tnh yu Hoa tnh bn Hoa ci hi Hoa k nim Hoa lin hoan Hoa hi ngh Hoa vn phng Hoa s kin Hoa mng ngy nh gio Vit Nam Hoa mng ngy Ph n Vit Nam Hoa mng ngy Quc t Ph n Hoa mng Valentine Ngi s dng chn dp tng hoa mnh mong mun, cc kt qu s xut hin theo th t mc gi gim dn.

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Khung trng by sn phm: c chia lm 3 mc gi :siu cp, cao cp, c bn. mi phn khc gi s xut hin random 8 mu hoa trong catalog. Nhng mu hoa mi s c website cp nht hng tun v mi mu hoa u c tn gi ring, m s tng ng. Cc mu hoa c phn loi theo cc nhm gi, dp tng. Khch hng nu thy ng mu hoa no th c th truy cp trc tip xem nhng thng tin chi tit v sn phm v tin hnh t hng theo hng dn c th, r rng. Khch hng c th chn hnh thc t hng giao v tn nh hoc gi tng n mt a ch no . 2.2 Thit k Ti y h tr phn mm thit k hoa. Bn c th thoi mi chn cc loi hoa chnh, hoa ph, tri cy, giy gi v cc loi ph kin khc hin c ti shop cm hoa theo thch ca mnh. Ngoi ra, bn cn c th m t bng vn bn chng t d hnh dung thit k ca bn. Khi thit k v m t hon tt bn n nt SAVE lu bi. 2.2.1 S kin Tp trung cc bi vit, t liu hnh nh, clip v cc chng trnh m shop tham gia, cc gi thu dch v cho cc doanh nghip m shop thc hin v cc s kin ni bt c lin quan n hoa. 2.2.2 Blog cam xuc Tp trung cc bi vit, hnh nh, clip vit v hoa, v me, v nhng ngi than nhn cac dip l tng hoa, chia se hi c, hay ki c ep cua moi ngi lien quan n hoa 2.2.3 Bai vit mi nht cp n cac bai vit mi c ng tai trn trang web, tin ich cho cac b loc tim kim d dang cho ngi oc d truy cp, tim oc cac bai vit, cac bai chia se mi nht v hoa. Navigation tab th 2 (C nh) Bao gm 3 tabs (Dn n 3 trang) Hng dn: gm 2 tabs nh t hng v thanh ton
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Giao hng Gii thiu: gm 3 tabs nh M t dch v Phng hng hot ng (Tm nhn, s mnh, gi tr ct li) Hi ng qun tr Lin h
a ch: 234 Hai B Trng, Q.1, TP.HCM (Bn nh km) in thoi: 083 339 339

Hotline: (08) 45 678 679

Email: rainbowflowershop@gmail.com

Bn c th chuyn khon qua ti khon sau: o Ch ti khon: Raibow Flower Shop

0021001628155

12210000311658

711A08807994 1606205195175

85827889 020003143350

14020731230017

170014849021050

0102019305

03601014899551

Ngoi thng tin trn, khch hng c th lin lc theo form ring m website cung cp. Cool topics (Ch xut hin trang ch) Tp trung cc bi vit hay v ni bt trong mc S kin v Blog hoa, mi ln s xut hin ti a 7 topics mi nht, tng ng vi slide banner. Cng c tm kim(C nh)
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H tr tm kim mi ni dung trong ton website Mc ng nhp v ng k(C nh) Gi hng (C nh) Cung cp thng tin sn phm m bn chn mua. Banner qung co ca cc cng ty khc (C nh) Cng ty no mun t qung co th phi tr ph. Khung cp nht cc sn phm hot (C nh) C 3 khung nh: sn phm mi, sn phm bn chy, sn phm khuyn mi, cc khung ny c thit k theo dng slide khong nm giy s thay i. Logo lin kt ca cc i tc (C nh) Kt ni mng x hi (C nh) H tr trc tuyn (C nh) Khung ny s lun xut hin gc tri bn di ca trang web cho d bn di chuyn n bt c phn no ca trang web. S c nhn vin trc website t vn cho khch hng trn mng. Footer Gm 6 tabs nh Trang ch Gii thiu San phm Blog cam xuc Kheo tay Thanh toan Ngoi ra cn c thm thng tin bn quyn ca trang web:
Copyright 2013 - Cng ty c phn Rainbow Flower Shop 234 Hai B Trng, Q.1, TP.HCM GPKKD s: 9999999 do S KHT Tp.HCM cp ngy 01/04/2013 Xin ghi r ngun rainbowflowershop.com" khi bn pht hnh ni dung t website ny.

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CHNG 3: TNG KT V NH GI D N
1. nh gi d n 1.1. Nhng yu cu t c Khi ra d n kinh doanh Raibow Flower Shop, nhm chng ti mong mun em n cho khch hng khng ch l s hi lng v kh nng cung cp dch v m cn p ng c nhu cu thng thc ngh thut cho khch hng. l: Kh nng cung cp nhng sn phm t hoa phong ph v c o. Kh nng m bo cho vic cung cp hoa vi s lng v cht lng tt nht cho cc s kin theo yu cu ca khch hng. L website u tin cho php khch hng t thit k nhng mu hoa ngh thut, th hin c c tnh cng nh gout thm m ring ca khch hng. em li s tin li cho khch hng (ch cn lt web l c th chn mu thit k, t hng nhanh chng v giao hng n tn ni, rt ph hp vi nhp sng bn rn hi h hin nay). Giao din ca website thn thin vi ngi s dng v cung cp kh nhiu thng tin lin quan n lnh vc hoa ngh thut. 1.2 Nhng yu cu cha t c Tuy nhin d n vn cn nhng iu cha p ng c. C th nh: i khi d n cung cp nhiu dch v h tr cho khch hng cha chc l d n tt v khng c li th cnh tranh r rt, phn bit vi cc i th hot ng trong cng ngnh. Khi khi u mt d n tt nht cn khi u nh,v trong qu trnh kinh doanh s dn dn thm vo cc dch v khi khch hng yu cu.V t c iu th nhng ngi iu hnh cn c thi cu th tip thu kin ng gp t khch hng. Khi u mt
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doanh nghip kh quy m nh vy nu cc d bo v doanh s khng t nh yu cu c th gp nhiu ri ro. Giai on u do ngun lc cha mnh nn cha th m rng p ng nhu cu ca khch hng cc khu vc ln cn cng nh kh khn trong cng tc vn chuyn cc khu vc . V cc nhn vin cha thi gian tm hiu cc yu cu ca khch hng v i tng nhm n l nhng ngi c thu nhp cao v cc doanh nghip nn cc i hi ca h kh kht khe. Website thit k bt mt nhng cha ph hp vi khch hng mc tiu nhm n l nhng v khch hng sang trng.V vic mua hoa qua mng cng khng ph hp lm vi cc i tng ny v h kh k tnh trong vic la chn v c th hu ht h s n mua hoa ti ca hng,hoc nh cc doanh nghip s n thng tho trc tip cc yu cu ca mnh vi nhn vin bn hng. 1.3 Nhng thun li khi thc hin d n Ngay t khi bt u d n th nhm chng ti c nhng thun li ring, h tr rt tt cho vic thc hin d n. C th k n nhng thun li nh: Nhm chng ti gm nhng sinh vin tr, nng ng, d thch nghi vi mi trng lm vic mang tnh ngh thut cao ng thi cng c nhng hiu bit nht nh v thng mi in t h tr tt cho cng vic kinh doanh ny. Trong nhm c nhng thnh vin l con em ca gia nh tng kinh doanh trong lnh vc hoa ngh thut hoc t kinh doanh trong nhng lnh vc khc nn c th tn dng c kinh nghim ca h. 1.4. Nhng kh khn khi thc hin d n Khi thc hin mt d n tt nhin cng khng trnh khi nhng kh khn. Bn cnh nhng thun li k trn, nhm cng gp phi nhng kh khn nh: Tuy c mt s thnh vin c gia nh kinh doanh trong lnh vc ny v cng nh tng kinh doanh sn phm ny ri nhng im mu cht trong kinh doanh trong lnh vc ny l cn phi c cc chuyn gia thit k hoa
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chuyn nghip v sng to,v tm kim cc chuyn gia ny l mt kh khn ln trong qu trnh kinh doanh.V d c kim c ngi th vic thng xuyn nhy vic v xu hng t tch ra kinh doanh ring ca nhng nhn vin ny cng mang n kh khn cho ca hng. Mt kh khn c trng trong lnh vc kinh doanh hoa l hoa l sn phm khng gi lu c,tuy bin li nhun cao nhng nu bn khng ht cng dn n thua l,v vy cng tc d bo th trng cn c ci thin. V mi c thnh lp,lng khch hng khng nhiu,sn lng tiu th thp nn trong vic mua nguyn vt liu s khng c u i nh cc ca hng hot ng lu nm trn th trng. Cha c kinh nghim trong vic sn lng nhng loi hoa c o,v y cng l mt yu t ng gp vo thnh cng trong kinh doanh lnh vc ny. V u l nhng sinh vin mi ra trng nn gp nhiu kh khn trong qun l v cha c nhiu kinh nghim thc tin. 2. Phng hng pht trin Do mi thnh lp,cha c nhiu cc mi quan h nn vic tng cng marketing cho ca hng cng nh cho website l vic v cng quan trng gia tng s nhn bit ca khch hng v thng hiu.C th t chc cc cuc thi cm hoa offline hay thit k hoa online thu ht khch hng,to thm forum hay facebook ca ca hng khch hng bnh lun,nhn xt v cc sn phm ca ca hng,t c th rt ra c cc bi hc kinh nghim. Lin kt vi cc trung tm dy cm hoa,tuyn nhng hc vin c nng khiu v s sng to cao,cng nh t chc cc cuc thi thit k hoa tm ra nhng ngi tt nht.Sau ,c th m lp o to do nhng nhn vin thc hin chun b i ng k cn cho vic m rng kinh doanh sau ny. u t nng cp website thnh im n ca nhng ngi yu hoa ngh thut,thng xuyn t chc offline cho cc thnh vin yu hoa,to ni giao lu chia s.
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Thnh lp i ng chuyn i sn lng cc loi hoa c o,p ng nhu cu ngy cng cao ca khch hng.

KT LUN
Vi mt tng kinh doanh khng mi nhng kt hp vi m hnh kinh doanh thng mi in t, rainbowflowershop.com ha hn s mang n nhng sn phm y tnh sng to v nhng dch v tt nht cho khch hng ca mnh.Tuy gp rt nhiu kh khn trong qu trnh thc hin,c l do khch quan v ch quan,nhng vi nim am m kinh doanh v mong mun mang n cho khch hng nhng g tt p nht,chng ti tin tng c th a rainbowflowershop.com tr thnh mt thng hiu trong lng nhng ngi yu hoa,mang n s sang trng nhng cng khng km phn m cng gn gi vi thin nhin cho cc s kin m chng ti cung cp hoa v nim vui cho nhng ngi c nhn hoa nh mt qu tng tinh t v lch thip. i ng nhn vin nhit tnh, nng ng, sng to ca cng ty chng ti c tuyn chn nghim khc v c o to bi bn chc chn s lm hi lng nhng khch hng kh tnh nht, d l khch hng n trc tip showroom ca chng ti hoc khch hng xa. Vi phng chm Mang li hnh phc n cho mi ngi, Raibow Flower Shop thc s l bn ng hnh cho tt c mi ngi. Nhng thng ip cc bn mun nhn gi n ngi thn, bn b, ngi yu m khng th din t thnh li s c Raibow flower Shop gip sc v truyn t n mt cch ht sc tinh t. Vi nhng n lc v mc tiu hnh ng khng ngng ci thin cht lng sn phm v sng to ra ngh thut kiu mi, Raibow Flower Shop tin tng s nhn c c nhiu s ng h n t pha khch hng v chc chn v s thnh cng ca cng ty trong mt tng lai khng xa.

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TI LIU THAM KHO

1. Sch v gio trnh Bi ging Thng mi in t- GV. L Hoanh S Gio trnh Thng mi in t cn bn - TS. Trn Vn He NXB i hc Kinh t Quc dn, 2007 2. Website
http://thuongmaidientu.edu.vn http://ecommerce.com.vn www.dienhoavietnam.com www.hoa.vn http://www.thietkewebsite.com/nhung-dieu-can-biet/b2b-la-gi.html

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