Gatorade Brand creation, brand positioning, brand identity, graphic packaging design Sport is a serious business and there's

often a fine balance between success and failure. With Gatorade it was about striking the same kind of balance between communicating its sports performance enhancing benefits, while retaining the brand's scientific credentials and establishing a credible positioning as a natural product.'...and with an astonishing, intelligent performance, Ziggurat comes up on the inside, leaves the rest of the field behind and hurtles first across the finishing line...'

8-14 Vine Hill, Clerkenwell, London, EC1R 5DX www.zigguratbrands.com Want to get intouch? phone: +44 (0) 20 7969 7777 email: info@zigguratbrands.com