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  • Intro and Chap 1 Presentation (By Usama)

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    Usama Nasir
    1 views6 pages
    Presentation on Starbuck

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    Intro and Chap 1 Presentation (by Usama)

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    Presentation on Starbuck

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    1 views6 pages

    Intro and Chap 1 Presentation (By Usama)

    Uploaded by

    Usama Nasir
    Presentation on Starbuck

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    Introduction

    Produ ct

    Servi OR ce

    Forces which contributed in Transforming Markets in favor of Starbucks


    Social Changes, Business Trends, Globalization

    Non-ownership Framework of Starbucks

    Starbucks Marketing Mix


    Product Place and time Price Promotion Process Physical environment People Productivity and Quality

    Service Marketing Strategy


    Insert the Chart at page number 26 . Ill try to find it online aswell

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