Protection against Corrosion 1. A O.

Smith Jaquar inner containers [tanks] have Blue Diamond glass lined technology with enhanced levels of zircon which increases the life of the inner tank. The lining is stronger and more corrosion resistant than any other in the industry.

2.

Special condition in a high rise building:-

Most water heaters have copper or stainless steel inner container [tank] which are prone to leak when exposed to high water pressure, commonly found in high-rise apartments and in installations where a pressure pump is installed.
A. O. Smith water heaters use high density, high quality extruded PUF. This provides a superior insulation blanket which retains the heat generated by the heating element in the water stored in the inner container [tank]. It saves more energy. The Bureau of Energy Effciency [BEE] has included water heaters into the Energy Star programme. The BEE star rating is on a scale of 1 to 5 with a 5 star rating indicating the highest levels of energy effciency. A. O. Smith water heaters have a BEE 5 star rating. Look for the offcial Energy Star label on A. O. Smith products.

But in country like India, in most of the regions, monsoon stays for almost 4-5 months of the year. Hence the Solar water heater does not work efficiently in those days. Water heaters are normally available in two categories: Instant water heaters and Storage water heaters with different capacities in liters. BUILDERS ARE A POTENTIAL CUSTOMERS FOR WATER HEATERS. Tie up s with sink basin and other material providers.

Market growth rate of 5 %- 2010- 17lakh units- RS.600 cr Electric heaters 65% share 470 cr Solar heaters 15% share- 95cr Gas heaters- 10% share-63cr Racold-25%, Bajaj-26%market sh., Venus, V- guard, Crompton greaves account for more than 60% of the market share. RANKING DONE BY BUILDERS AS per their priorities 1) Safety 2) After sales service 3) Technology 4) Durability 5) Reliability 6) Operating cost

For home customers (second segment):The priority will be :1) Safety 2) Operating cost 3) Technology 4) Durability reliability, etc Target customers :Builders, restaurants, hospitals, individual consumers, industrial application B2B- individual sales force B2C