PERSUPTION OF CUSTOMERS ON BUYING BEHAVIOUR

NAME : GENDER : AGE:

1 . The occupation of respondent ? a) Student b) Government service c) professional d) self - Employed 2 . The annual Income of respondent ? a) Less than 120000 b) 120000 360000 c) 360000 720000 d) above 720000 3 . which model of ROYAL ENFIELD bike the respondent presently own ? a) Bullet 500 b) classic 350/500 c) Thunder Bird 350/500 d) Bullet Electra 4. How did you purchase the bike ? a) cash b) cheques 5 . who influence you in choosing Royal Enfield BRAND ? a) Friends b) Relatives c) advertisements d) others ________________ 6 . The millage of Royal Enfield after 6 Months purchase of bike ? a) 40 b) 35-40 c) 30-35 d) 25 -30 7 . Frequency of Break Down of your bike ? a) Very often b) Rarely c) Not at all 8. Which colour do you prefer ? a)Black b) Red c) Green d) silver e) Maroon 9 . Which place did you prefer to purchase your Royal Enfield bike ? a) Show Room b) Direct Second hand 10 . How about the availability of spare parts in the market ? a) Readily available b) Dont get them readily c) Major headache 11 . What are the problems after purchasing the ROYAL ENFIELD BIKE ? a) High maintenance b) low millage c) noisy vehicle d) breaking system e) no problem

12 . What is your satisfaction level with respect to power & pick up ? a) Poor b) Average c) Good d) Excellent 13 . Did you consider other motorcycle while buying the ROYAL ENFIELD Bike ? a) YES b) NO

__ If yes what will you compare with ? a) CC b) Millage 14 . What is your satisfaction level with respect to Comfort & Safety ? a) Poor b) Average c) Good d) Excellent

15 . whom you will prefer more while visiting the Bike Show Room ? a) Friends b) family Members c) others_________ 16 . Are you satisfied with Royal Enfield Bike ? a) YES b) NO

THANK YOU