Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9

January 100% 20% 19% 13% 13% 10% 12% 11% 7%

February 100% 21% 16% 13% 11% 9% 9% 7% 7%
March 100% 24% 20% 17% 15% 13% 11% 10% 10%
April 100% 31% 27% 24% 19% 15% 12% 12%
May 100% 31% 27% 25% 21% 18% 16%
June 100% 39% 28% 24% 20% 19%
July 100% 40% 33% 27% 23%
August 100% 47% 41% 32%
September 100% 52% 43%
October 100% 53%
November 100%

Cohort Analysis
100%
90%
80%
Percent Returning

70%
60%
50%
40%
30%
20%
10%
0%
Colum Colum Colum Colum Colum Colum Colum Colum Colum Colum Colu
nB nC nD nE nF nG nH nI nJ nK nL
Months After First Use

Created by Josh Kopelman of First Round Capital -- distributed for free under GNU Free Documentation License.
http://www.gnu.org/copyleft/fdl.html
 Month 10 Month 11
7% 7%
7%

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um Colum Colum Colum
nJ nK nL

ation License.
opyleft/fdl.html