GENERATING NEW BUSINESS OPPORTUNTIES: (TROTT 2012) KEY: BLACK = TROTTS CONTRIBUTING FACTORS RED = APPLICATION TO KANOPY Further

developing existing products may provide insight into new business opportunities (e.g. improving embedding social media links to platform may insinuate opportunity in primary school education). Could potentially retrieve insight from competitors in comparatively concentrated market of USA Extension of new insights from developing existing technology of customised video streaming service. May also arise from new technological developments made by innovative Kanopy IT staff

Highly innovative Kanopy IT staff may determine an area of new business opportunity given their core exposure to the product development.

Structured bi-weekly meetings held by Kanopy staff. Brainstorming is a focus, as is innovation (and innovation and business opportunities are closely linked (Trott 2012). Derived from Eureka moments utilising the expertise and knowledge of Humphrey. May be a result of networking experienced by higher management staff. Insight could be provided through: industry events (e.g. sponsoring/holding a booth), liaising with customer librarian, suppliers (e.g. as derived concerning USA business opportunity from supplier MEF) and Humphreys networking (e.g. in San Francisco or in Perth)