1

1.
1.1
?
What?
How?
For whom?
(Scarcity)


?

2

(price
system)

(Macroeconomics)

(Microeconomics)

(

)

(Applied
Economics)

4
Micro Macro

1.2 /

Microeconomics
Macroeconomics

Micro


(Guis Seppi Forgionne)
()
(Forecasting)
(Market Share Analysis)
(Demand Analysis)
(Elasticity Analysis)
(Marginal Productivity)
(Cost Function)
(Break Even Point Analysis)
(Economies of Scale)
(Full Cost Pricing)
(Marginal Cost
Pricing)
(Price Leadership)

1.3 (Decision Making

Process)
1.
2.
3.
4.
5.

(establish objectives)
(define
the problem)

(identify possible alternative solutions)

(evaluate alternatives and select the best)

(implement and monitor the
7
decision)

1.4

-
-
-
-
-
-
-

-
-
-

-
-
-
-

..

(optimal solution)

1.5 (Model)

1.

2.
Q = 1000 0.10P

10000

Q =
P =

6000
4000

D
0

400

600

1000

Qd

10

1.6

(Statistics)
(Mathematics)
(Operation Research)

(Investment and Capital Budgeting)
(Finance)

11

2.
2.1 (Firm)

(Entrepreneur)

12

2.2
..


/

13

(Cost & Benefit)

TC=PxQ

TR=PxQ

14

2.3
(Balance Sheet)
(
)

31 2541

345,000
574,000
1,115,000 2,007,000

1,443,000

3,450,000

1,035,000

690,000

15

1,725,000

(Income Statement)

31 2541

343,000

6,000

349,000

258,000

49,000

3,961

1,104

16,000

328,065
16

20,935

2.4

(Consumer)

(Firm)

17

1.
2.

1.
2.

18

1.

2.

(shareholders)
(employees)

(customers)
(creditors)
(government)
19
/

2.5
1.
2.

(profit
maximization)
(Value of the
firm)Value of the firmn = TR
t-TCt
t=1

(1-i)t

TR =
TC =
i =

20

21

2.5
()

(sales
maximization)

(growth maximization)



22