Industry profile

Mitsubishi Group OF Company is a Japanese group of companies. In 1870, Yataro Iwasaki establishes company. the Later company many Mitsubishi of different as the shipping were division

established in the company. Mitsubishi Motor is the division of the Mitsubishi Group Of Company. Mitsubishi Motor introduced there first automobile Model A, which was Japans first automobile series. Mitsubishi Motor Company is the sixth largest automobile company in Japan and it rank seventeenth in manufacturing the automobile all over the world. Today, it is the biggest automobile industry established in Japan. Mitsubishi has it origin from the Mitsubishi Heavy Industries which is division of the Mitsubishi Group Of Company. Later it became totally independent division of the Mitsubishi Group Of Company. Mitsubishi Motor has headquartered of the company in Tokyo. Company has also designed many railroad cars and other equipments for the military during the period of 2 World War. After

the end of the 2 World War, they again started the manufacture of the normal public use vehicles. They also introduced many type of the vehicles like SUVs, vans, cars. Mitsubishi has many alliances in the other automobile company like Volvo, Peugeot and Hyundai. Mitsubishi Motor is also involved in the many of the motor sport events. They are also involved in the many of the rally motor sports. They are also competed in the in Formula One race. They are also winner of many of the races. They also won and competed in many Grand Prix Races. They also introduced many of the sports cars for the public use. They also manufactured many street legal racing cars. They involved in production of the electric cars and also produced many of these cars on road for the public use. They also introduced many of their concept cars in the auto expo shows. Mitsubishi is famous for their automobiles and heavy utility vehicles all over the world and hence it is one of the best companies in automobile production world.

PADMALAYA SALES CORPORATION

PLOT NO-1013, NAYAPALI, Nh-5, BHUBANESWAR-15

Bonafide certificate

Certified that this project report titled A study on

customer perception for light commercial vehicle of Mitsubishi motors in odishA

is the Bonafide work of carried out the

Sukanya research

Senapati under

who

my

supervision.

Certified

further, that to the best of my knowledge the work reported here in does not form part of any other project report or dissertation on the

basis of which a degree or award was conferred on an earlier occasion on this or any other candidate.

GENRAL MANAGER

PADMALAYA SALES CORPORATION

CERTIFICATE

This is to certify that Miss. SUKANYA

SENAPATI, has done this research project work on A
study on customer perception for light commercial vehicle of Mitsubishi motors in odisha and

submitted the report

in partial fulfilment for the degree of Bachelor of

Business Administration to DSBM, Utkal University, Bhubaneswar under my supervision and guidance. Her report is an original work done by her to the best of my knowledge and has been duly completed.

Anjali

panda

(Project Guide& Mentor)

DECLARATION
Myself, Miss. Sukanya Senapati hereby declare that the project report submitted by me entitled, A study on customer perception for light

commercial vehicle of Mitsubishi motors in odisha for the partial fulfilment of Bachelor in Business Administration Degree under Utkal University,

Bhubaneswar, is the record of original work done by me. No part of this content of this report has been submitted to any institution / university for the award of any other degree. Previous works in this field have been duly acknowledged as and when they have been referred.

Date: Place:Bhubaneswar (Name & Signature of the Student)

ACKNOWLEDGEMENT
No endeavour is complete without acknowledging those who have helped to make this project a success. As such I would like to thank all those who have helped me to complete this project. It is my pleasure to thank Prof. R.K.Jena , Dean ,DSBM for granting me the opportunity to present the

project report , A study on customer perception for light

commercial vehicle of Mitsubishi motors in odishA. I

express my heart filled gratitude to my esteemed teacher Miss. ANJALI PANDA (Project Guide & Mentor),who offered all the possible assistant during project

development and for the interest she took in sorting out my difficulties and offering guidance, supervision,

constant encouragement and facilitated aid whenever required. I would like to thank all the faculties of DSBM for providing necessary information and counselling .This study could not have been successful without the valuable inputs from my external guide Mr.TUSAR PATSANI, General Manager, Mitsubishi Motors as well as my colleagues for which I shall remain obliged and honoured.

(Name & Signature of the Student)

CHAPTER-1 INTRODUCTION

INTRODUCTION

Marketing has a special significance in the management of business and industry in modern days .To understand the underlying principles of marketing, the traditional approaches were no more longer found suitable .This is so because various innovations are made during the recent past not only in production but even in marketing .The rapid changes in the fields of science and technology brought many changes in this sphere of economic life .Therefore, a modern approach has become inevitable so as to achieve the basic objectives of the firm .The business administrators began to think of a new way to cope with the changing situation.

As a result, the activities of the business firm started finding out the wants of the consumer as the priority and to satisfy such wants .The

consumer interest is the focal point in all the activities of a business firm. And instead of profitability, focus shifted to customer satisfaction and retainment.

CHAPTER-2 OBJECTIVEs OF THE STUDY

OBJECTIVES OF THE PROJECT

Primary objectives: The primary objective of this study is to:-

Find out the awareness among the public with regard to the price of Mitsubishi

motors.
Find out the awareness among public with regard to the features of Mitsubishi

motors.

Secondary Objectives:

The

project

further

provides

the

following secondary objectives: To know about various segments of

professional with percentage of cars,

To know about the percentage of different salaried class people owning cars.

To know about percentage of various brands owned by public.

To know about the percentage of various models of Mitsubishi motors used by publics.

 To know about the level of satisfaction regarding mileage, layout, maintenance

and service of different types of cars.

To find out the percentage of segment option by the public.

To find out the percentage of choice of cars in small size car segment.

CHAPTER-4 SCOPE AND LIMITATION OF THE STUDY

SCOPE OF THE STUDY

This study helps in analyzing the customer perception of cars in Orissa with reference to Mitsubishi motors and the study helps to

understand as well as to find out the awareness among the public with regard to the price of Mitsubishi motors find out the awareness among the public with regard to the features of Mitsubishi motors. Know about various segments of office goers with percentage of using cars. Know about the percentage of different salaried class people owning cars. know about percentage of various brands owned by public. Know about the

percentage of various models of Mitsubishi motors used by publics. know about the level of

satisfaction regarding mileage, layout, maintenance and service of different types of cars. Find out the

percentage of segment option by the public. Find out the percentage of choice of cars in small size car segment.

LIMITATIONS OF STUDY

The project is restricted only to the city of Cuttack. The result of the study cannot be

generalized.

REVIEW OF LITERATURE
Economists have divided all industrial and economic primary, activities secondary, into 3 main groups viz.,

tertiary.

Primary

activities

include agriculture, fishing, forestry .Secondary activities cover manufacturing and construction and tertiary activities refer to the services and

distribution. Daniel bell, in his book The coming of the post-industrial society called this period of dominance by the service sector as the postindustrial society. According to himIf an industrial society is defined by the quality of life as measured by the services desirable and possible for everyone. The term service is rather general in concept and it includes a wide variety of services. There are the business and professional marketing services such as

advertising,

research,

computer-

programming legal and medical advice.

MARKET SEGMENTATION

Market

for the most

of the goods is

heterogeneous and is not homogeneous. Market consists of buyers who differ in many respects. Two potential buyers of a product are never identical in all respects. They may differ from one another in their wants. Purchasing power, geographical

locations, buying habits, in using the products, motives for buying a so on. All consumers, therefore, cannot be satisfied with the same product. If the marketing management analyses it as a whole market, the maximum benefit cannot be attained. Hence, proper analytical study of market is essential which can be achieved by dividing the whole market into mini sub-market. On the basis of their distinctive characteristics of the buyers who constitute the market. Each such sub-market is known as a market segment.
According to Philip Kotler, market segmentation is The act of dividing a market into distinct groups

of buyers who might merit separate products and /or marketing mixes.
R.S.Davar states that Grouping of buyers or

segmenting the market is described as market segmentation

IMPORTANCE OF MARKET SEGMENTATION

Provides various types of information that are useful in product and development, valuation of

marketing

research

marketing activities. Designs the products which truly reflect the demands of the market. Facilitates the preparation of sound

marketing program. Determines the most effective promotional appeals for the concern.

 Helps

the

manufacturer

to

face

the

competition effectively.

REQUIREMENT FOR SUCCESFUL SEGMENTATION

Substantiality. Accessibility. Measurability. Nature of demand. Formulation of effective programmes. Difference in response rates.

MARKET TARGETING

Market targeting is the process of taking decision regarding the market segment to be served. At this stage it is necessary to understand

the terms target market and target marketing. The term Target Marketing means, a group of customers at whom the organization especially intense to aim its market effort ,On the other hand, the term target marketing is one in which the seller distinguishes the major marketing segments ;targets one or more of these segments and develops product and marketing programs tailored to each selected segment.

CHAPTER-3 RESEARCH METHODOLOGY

RESEARCH METHODOLOGY

A specification

Research of

methodology and

is

the for

methods

procedures

acquiring the information needed to structure or to solve problems. It is the overall operational pattern or frame work of the project that stipulates what information is to be collected from which sources, and by what procedures. If it is a good design it will ensure that the information obtained is

relevant to the research problem and that it was collected by objective and economical procedures. A research design might be described as a series of advance decisions that, taken together, from a specific master plan of model for the conduct of the investigation. Although research designs may

be classified by many criteria, the most useful one concerns the major purpose of the investigation. The major purposes of exploratory studies are the identification of problems, the more precise formulation identification of of problems relevant (including and the the

variables),

formulation of new alternative courses of action. An exploratory study is often the first in the series of projects that culminate in one concerned with the drawing of inferences that are used as the basis of management action. That is, an exploratory study is often used as an introductory phase of a larger study and results are used in developing specific techniques for the larger study, secondary sources of information, as used in the section, are the rough equivalent of the LiterAture subject. on the

(a) RESEARCH DESIGN:

The researcher prepared research design that states the conceptual structure within which the study should in be conducted The and the studies used

descriptive

nature.

researcher

descriptive study to describe the awareness among the public with regard to Mitsubishi cars, its price and its features.

SAMPLE SCHEME

The following question involves sampling.

 Should we take a census or a sample? What kind of should we take? What size should the sample be?

Steps in sample planning.

dede

Define Census

vs. Sample Sample size

Estimate sampling Execute process

cost

of

sampling

SAMPLE DESIGN

Operationally, sample design is the heart of sample planning. Specification of sample design which includes the method of selecting individual members, involves both theoretical and practical (e.g., cost, labour involved, and organization) considerations. Typical question to be answered include What type of sample to use? What is the appropriate sample unit?

METHODOLOGY

FIELD WORK
When the project on customer perception in

padmalaya Sales Corporation was decided upon, the main parameters to be looked upon were arrived at. After arriving at the main point for analysis the operational area of the study was derived taking the following into consideration. a) Age. b) Profession. c) Salary. d) Area of survey.

DATA COLLECTION

Datas were collected in the questionnaire format not on a particular date but taking into consideration ordinary working days.

QUESTIONNAIRE
The following points were taken into

consideration while preparing the questionnaire. To find out whether the respondents own a car. To find out whether this is the first time they own a car. To find out since how many years they owned the car.

(b) SAMPLING PLAN:

SAMPLING:

According to Crisp the fundamental idea of sampling is that, If a small number of items or a whole (called a universe or population)the sample will tend to have the same characteristics and to have them in approximately the same proportion as the universe.

Sampling scientific

is

an

essential The

part

of

all

procedures.

researcher

collected and summarized the data quickly through sampling. scope Sampling for gives the more

researcher

collecting

accurate information.

SAMPLING UNIT: The researcher selected the sampling unit as respondents who are customers of service unit of Mitsubishi cars in Orissa.

SAMPLING SIZE: The researcher has taken 100 as the sample size for collecting accurate information and the researcher feels that it is larger enough to depict the universe.

SAMPLING METHOD: It is quite impossible to meet one and all or to collect the information from the whole

population. Therefore the researcher has adopted the non probability sampling method. Under this method the sampling units are selected according to the convenience of the researcher.

(C) FORMS OF DATA:

 The primary data was collected from the customers of Mitsubishi motors to find out the level of awareness of Mitsubishi cars, its price and its features in various ways. Secondary data were collected using

internet and books.

Primary data The data collected for a purpose or for a particular problem in original known as primary data. The researcher adopted various methods to obtain the first hand information. The customers

are considered a main source of information as they can furnish important and original information regarding awareness of Mitsubishi cars its price and its features.

Secondary data Secondary data means data that are already available published researcher sources. collected The data from sources the for

various

obtaining secondary data are internet and libraries.

(d) METHOD OF DATA COLLECTION As survey is best suited for descriptive research directly the from researcher individual gathered information through

respondents

personal interviews and questionnaire methods. The interview is structured where the researcher asked questions in a sequence and prescribed manner. Therefore the researcher to learns about the respondents awareness of Mitsubishi cars and there is lesser degree of inaccuracy in survey method.

TOOL USED FOR DATA COLLECTION:

The researcher collected the primary data through an effective tool known as questionnaire. It consists of 16 questions printed in a definite order and the researcher followed the prescribed sequence of these 16 specific questions and it is refered to as structured. The structured

questionnaire consists of both open-ended and close-ended type questions. The researcher used the main tool
questionnaire

so that easy comparison

is possible because of same questions to the respondent.

(e) STATISTICAL TOOLS USED FOR ANALYSIS

 Tables with percentage are drawn present inference as well tabular and percentage analysis. Statistical tools are used in this study based on chi-square and analysis of variance.

CHAPTER-6

DATA ANALYSIS AND INTERPRETATION

METHOD OF ANALYSIS

The overall process of analyzing sample data and making inferences from then can be viewed as

involving a number of separate and sequential steps: Tabulation, establishing appropriate

categories for the information desired, sorting the data into them, making the initial counts of responses, and using summarizing measures to provide economy of description and so facilitate

understanding. Formulating additional hypothesis using the induction and derived from the data concerning the relevant variables, their parameters. relationships Their to differences suggest and

working

hypothesis not originally considered. Making inference reaching conclusions

about the variables that are important, their parameters, their difference and

relationships among them.

While analyzing a survey we follow the following practices.

Snooping:

The process of testing from the data

all of a pre designated set of hypotheses.

Finishing:

The process of using the data to

choose which of a number of pre designated variables to include in an explanatory model.

Hunting:

The process of searching through a

body of data and looking at many relations in order find those worth testing(that is, there is no pre designation)keeping in mind the above set views the following methods of analysis were made:

Tabular analysis and percentage analysis used to find the inferences from the questionnaire.

 Chi-squares significance

analysis of

used

to

find

out the

variance

between

variable concerned.

Weighted average method is also used for analyzing the variables.

Table

3.1.1

Table of different age groups

Less than 30 No. of 10 40

31

to 50

41

to 50

Above

23

36

31

Respondents

INFERENCE: From the above table it is inferred that

 36% of the respondents are in the age group 41 to 50. 31% of the respondents are in the age group above 50. 23% of the respondents are in the age group 31 to 40. 10% of the respondents are in the age group less than 30.
10 23

31

36

Table

3.1.2

Table of different profession

Self

Managerial

Teaching Government and employee consulting Others

employed cadre

No. of Respondent 48 18 24 3 7

INFERENCE: From the above table it is inferred that 48% of the respondents are self employed. 18% of the respondents are government

employee. 24% of the respondents are of managerial cadre. 7% of the respondents are in the other categories. 3% of the respondents are under teaching and consulting.
18 24 3 7

48

Mitsubishi Pajero

Mitsubishi Montero

Mitsubishi Outlander

Mitsubishi Cedia

Mitsubishi lancer evolution x

Mitsubishi Lancer

Table

3.1.3

Table of different salaried groups

50000 60000 No. of 24 Respondent

to 60000 70000

to 70000 80000

to

Above 80000

25

11

21

INFERENCE: From the above table it is inferred that

 24% of the respondents are in the income group 50000 to 60000. 25% of the respondents are in the income group 60000 to 70000. 11% of the respondents are in the income group 70000 to 80000. 21% of the respondents are in the income group above
21 24

80000.

11 25

Table

3.1.4

Table of car ownership at present

Do you own a car right now? yes No

No. Respondent

of

85

15

INFERENCE: From the above table it is inferred that 85% of the respondents own a car right now. 15% of the respondents do not own a car right now.

15

85

Table

3.1.5

Table of first time car ownership

Is this the first time you own a care? yes No

No. Respondent

of

49

51

INFERENCE: From the above table it is inferred that 49% of the respondents own a car right now. 51% of the respondents do not own a car right now.

51

49

Table

3.1.6

Table of period of car ownership

Since how many years you own the car?

Less than 1 year

1 years

to

2 to 3 More than years 3 years

No. Respondent

of

71

14

INFERENCE: From the above table it is inferred that 71% of the respondents have been using the car for more than 3 years. 14% of the respondents have been using the car for less than 1 year.

 9% of the respondents have been using the car

for 2 to 3years.

6% of the respondents have been using the car

for 1 to2.

14 71

Table 3.1.7 Table of brand ownership

Mention ownership? Tata Mitsubishi

your

brand

Hyundai

Others

No. Respondent

of

88

INFERENCE: From the above table it is inferred that 88% of the respondents own Mitsubishi brand.

7% of the respondents own Hyundai brand.

3% of the respondents own other brand. 2% of the respondents own Tata brand.

3 2

88

Table 3.1.8 Table of mitsubishi model

If Mitsubishi,mention the model? Lancer Lancer Pajero Outlander Montero Cedia Evo Evo x

No.of Respondent

54

19

8 11

INFERENCE: From the above table it is inferred that 54% of the respondents own Mitsubishi Pajero model.

19% of the respondents own Mitsubishi

outlander model.

 8% of the respondents own Mitsubishi Montero model. 11% of the respondents own Mitsubishi Cedia model. 5% of the respondents own Mitsubishi lancer evo model. 4% of the respondents own Mitsubishi lancer evo x model.

11 8

54

19

Table 3.1.9 Table of number of brands owned

How many different brands have you owned so far?

Only 1

2 or 3 3

More than

No.of Respondent

65

33

INFERENCE: From the above table it is inferred that 65% of the respondents owned only 1 brand.

33% of the respondents owned 2 or 3 brands.

2% of the respondents owned more than 3 brands.

2 33

65

Table 3.1.10 Table of satisfaction level

Are you satisfied with the performance of your car?

Not satisfied No.of Respondent 0

Satisfied

Highly satisfied

55

45

INFERENCE: From the above table it is inferred that

55% of the respondents are satisfied with the

performance of the car.

45% of the respondents are highly satisfied

with the performance of the car.

0% of the respondents are not satisfied with

the performance car.

0 45

55

Table 3.1.11 Table of medium of awareness

If yes please mention the option?

News paper No.of Respondent 53 Television 34

Showroom

13

INFERENCE : From the above table it is inferred that

53% of the respondents awareness is from

news paper.

34% of the respondents awareness is from

television.

13% of the respondents awareness is from

showroom.

14

53

34

COMPARISON OF PLANNING OF BUYING NEW CARS WITH INCOME

50000 to 60000 Yes No Total 56 3 59

60000 to 70000 19 14 33

70000 to 80000 3 1 4

80000 to 90000 3 1 4 81 1 100 TOTAL

CHI-SQUARE TABLE Expected(E) (O(O((O-

Observed(O) (row column total)/grand total 56 19 3 3 3 14 1 1 27 3 3 11 6 1 1 48 total *

E)

E)^2

E)^2)/E

8 -8 0 0 -8 8 0 0

64 64 0 0 64 64 0 0 0

1.3 2.3

0 5.8 10.6 0 0 20 9.428

CALCULATED VALUE TABLE VALUE

INFERENCE:

Since calculated value is higher than the table value, there is significant difference in buying of cars with various level of income.

WEIGHTED AVERAGE METHOD -ANALYSIS OF THE SATISFACTION LEVEL OF

A) MITSUBISHI BRAND

Highly satisfied Score No.of Respondent 2 28 Satisfied 1 46

Not satisfied 0 0

Weighted avg. no. Of respondents) /

=Sum (rank given * corresponding

Total maximum score

no.

Of

respondents

= ((28 * 2) + (46 *1) + (0 *0) / ((28+46+0)*2) = 0.689189189

B) TATA BRAND

Highly satisfied Score No.of Respondent 2 O 2 Satisfied 1

Not satisfied 0 0

Weighted avg. =Sum (rank given * corresponding no. Of respondents) / Total no. Of respondents * maximum score = ((0 * 2) + (2 *1) + (0 *0) / ((0+2+0)*2)

= 0.5

C) OTHER BRAND

Highly satisfied Score No.of Respondent 2 1 Satisfied 1 2

Not satisfied 0 0

Weighted avg. no. Of respondents) /

=Sum (rank given * corresponding

Total maximum score

no.

Of

respondents

= ((1 * 2) + (2 *1) + (0 *0) / ((1+2+0)*2) = 0.666666667

INFERENCE:
From the above comparison we have found that the satisfaction level of mitsubishi is at highest weighted average analysis.

CHAPTER-5 COMPANY PROFILE

Name

Mitsubishi Motors Corporation April 22, 1970 33-8, Shiba 5-chome, Minato-ku, Tokyo 108-8410 Japan Consolidated 31,003 ; Non-

Established

Head office

Number of employees

consolidated 12,831 JPY 657,355 million 1.Development, manufacture, and purchase, assembly, importing design, sales and

Capitalization

Purposes of incorporation

other transactions relating to automobiles and to component parts and replacement parts of said automobiles. 2.Development, manufacture, and purchase, assembly, importing design, sales and and to

other transactions relating to agricultural industrial machinery engines and

component replacement agricultural

parts parts of machinery

and said and

industrial engines 3.Sales and purchase as of well used as

automobiles

component parts, replacement parts and accessories of said used automobiles 4.Sales of measuring equipment 5.Acting as insurance agents in accordance with laws relating to property damage insurance and to automobile damage indemnity insurance. 6.Financing business 7.Any other business related to the purposes set out above Outstanding
Shareholders

common preferred 437,593

stock shares stock shares

totalled totalled

5,537,956,840

Outstanding

Mitsubishi Corporation

group: and The

Mitsubishi Bank of

Heavy Industries, Ltd., Mitsubishi Tokyo-Mitsubishi Ltd., holds 34% of outstanding common stock.
Chairman [Representative Director ] President [Representative Director ]

Takashi Nishioka (As of 23 June, 2010) Osamu Masuko (As of 23 June, 2010) Consists of 13 members (As of July 1, 2010) JPY 1445.6 billion (in FY2009,

Board of Management

Net Sales

consolidated) 960 thousands units More than 160 countries 7 car manufacturing facilities in 5 countries subsidiaries) (inc. consolidated

Automotive Sales

Products Sold in

Manufacturing Facilities

-Plus 11 business partners' car manufacturing countries facilities and in 9 regions

-Plus 8 engine, transmission and parts manufacturing facilities in 5 countries subsidiaries partners)
Research & Development Design /

(inc. and

consolidated business

facilities

in

countries(inc.

consolidated subsidiaries) 57consolidatedsubsidiaries (Plus 4 equity method subsidiaries and 21 equity method affiliates) Mitsubishi Motors

Subsidiaries and affiliates

Global Brand

CHAPTER-7 FINDINGS

FINDINGS
67% of the car owners are above the age of 40. Only 24% of the respondents are government

employee. 85% of the respondents right now own a car. 71% are owing cars for more than 3 years. 88% of the respondents have brand ownership with mitsubishi. 57% poses Mitsubishi Pajero model cars. 65% of the respondents are first time car users. Only 38% of the respondents are highly satisfied with the performance of their cars. Only 68% are aware of mitsubishi Pajero model. 53% of the respondents got awareness through showrooms. 81% of the respondents are planning to buy a new car in the future. As per statistical analysis, it is proved that there is significant difference in buying cars based on various professional segments.

There is significant difference in selection of cars with various income levels. There is no significant difference in selection of segments of cars with various professional segments. There is significant difference in selection of segment of cars with various income levels. On comparison of mitsubishi brand with Tata, Maruti, Hyundai and others through weighted average

method, we have found that the satisfaction level for mitsubishi is at better standing closely followed by Hyundai. As per analysation of variables there is no significant difference in selection of various brands of cars with various types of professional segments. As per analysation of variables there is no significant difference in selection of various brands of cars with various levels of income.

CHAPTER-8 SUGGESTIONS & RECOMMENDATION

SUGGESTIONS /RECOMMENDATION

Padmalaya Sales Corporation should concentrate more on their products in the age group of less than 40 using favourable factors of Mitsubishi motors.

This can be done by using schemes to promote sales. Similarly, padmalaya Sales Corporation can

concentrate more on pushing the product through people of managerial cadre. The company should attack the people in the salaried class above 1,00,000 since this sector is not utilized properly. The brand ownership of Mitsubishi which covers 88% can be better utilized for selling Mitsubishi outlander. Advertisement is to be increased for mitsubishi models. Showroom advertisement can be further increased to create awareness for mitsubishi motors. Since the satisfaction level is high for Mitsubishi motors, it can be used as the positive factor for promoting Mitsubishi motors. The geographical location advantage can be fully utilized for good publicity and advertisement. The company can create more awareness by

conducting special schemes. A survey covering the various MNCs and other institution can be made separately and by making an

agreement with any financial institution, the product can be easily published.

CHAPTER-9

CONCLUSION

CONCLUSION

By doing this research study, I am able to provide suggestions to padmalaya Sales Corporation regarding improving the turnover with regard to some of the cars of Mitsubishi brands. Further this study made

wide coverage on ways to increase turnover through application of advertisement, sector selection and schemes.

CHAPTER-10 ANNEXURE

Annexure

Questionnaire 1)
Name of the respondent:

2) Age of the respondent: o Up to 30. o 31 to 40. o 41 to 50. o Above 50.

(PLEASE CATEGORY) TICK THE APPROPRIATE

3) Profession: o Self-employed. o Managerial cadre. o Government employee. o Teaching and consulting. o Others. 4) Salary:

o 10000-20000. o 20000-30000. o 30000-40000. o Above 40000. 5) Do you own a car right now? o Yes. o No.

6) Is this the first time you own a car? o Yes. o No. 7) Since how many years you own the car? o Less than one year. o One to two year. o Two to three year. o More than three year. 8) Mention your brand ownership.

o Mitsubishi. o Tata. o Maruti. o Others. 9) If mitsubishi, mention the model. o Mitsubishi Pajero. o Mitsubishi outlander. o Mitsubishi Montero. o Mitsubishi Cedia. o Mitsubishi lancer. o Mitsubishi lancer evolution x. 10) How many different brands have you owned so
far? What are they?

o Only once. o Two or thrice. o More than three.

11) What are they?

__________________ __________________ __________________

12) Are you satisfied with the performance of your

car? (Regarding mileage, layout, maintenance, service)

o Not satisfied. o Satisfied. o Highly satisfied. 13) Are you aware of mitsubishi brand cars? o Yes. o No. 14) If yes please mention the medium. o Through newspaper. o Through television. o Through showrooms.

15) Are you planning to buy new car in the future? o Yes. o No. 16) If yes, please mention your option. o Small size car. o Large size car.

CHAPTER-11

BIBLIOGRAPHY

BIBLIOGRAPHY

PHILIP KOTLER, Marketing Management, Asoke K. Ghosh, Prentice Hall of India Pvt Ltd, ninth edition. Dr.N.RAJAN NAIR, SANJITH, R.NAIR, Marketing,

Sultan Chand & Sons, Seventh edition.

K.V.RAO, Research Methodology in Commerce and Management, Sterling Publishers Pvt Ltd, 1995. Research for Marketing Decisions-PAUL E.GREEN & others, 1997. INDIA TODAY MAGAZINE. Economic Times Newspaper. C.R.KOTHARI, Research Methodology, New Age

International Publisher, 2007. The Outlook Magazine. www.mitsubishi.com