Strategy 1

Marketing III

Submitted by,
Group Foxtrot

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KEY DECISION AREAS

Product Design FORT Good FeaturesModerate Price Relatively Stable Product Pragmatists Moderately Priced Pragmatists Print, Radio and Television (Should have been) More Benefit at similar price Both consumer and trade promotions FUJY Low Price- Average Feature Highly Stable Product Hermits Low Priced Hermits Print, Radio and Television Similar Benefit at lesser price Both consumer and trade promotions FERY Feature Rich Premium Price - New Product Bluebloods High Priced Bluebloods Trade Show and Events, Radio, Televison and internet Exclusive Benefit Emphasis Trade promotion

Segment Analysis MARKETING MIX Pricing Identification of Target Segments Product Advertising Positioning Promotion SALES AND DISTRIBUTION Sales Target Allocation Sales Force Allocation Margin for Retailers OPERATIONS Production Planning HUMAN RESOURCES Sales Force Service

Equal to average industry share

Equal to average industry share

More than average industry share