Pest analysis Political: Political policies given by the government.

Import and export duty on raw materials and finished products. Political instability effects foreign investment. Political instability affects economic conditions of the country. Rules and regulations regarding the paint industry. Relief given to the paint industry Law and order situation is not good Economical Economic condition of the country is adversely affecting the industry Problems like loadshedding and gas shortage and ever rising prices of feul are forcing the paint industry to increase their prices Inflation and unemployment Exchange rate currency devaluation

Social people are more involved in the painting process trend of nuclear family low interest rate of housing loan increase of urbanization change in thinking of the people

all this is helpful for the industry consideration,

technological: change in technology with time production process improvement distribution channel more use of tinting machine that help for better shading of color